Earnings Labs

Whirlpool Corporation (WHR)

Q4 2015 Earnings Call· Fri, Jan 29, 2016

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Transcript

Operator

Operator

Good morning, and welcome to Whirlpool Corporation's Fourth Quarter 2015 Earnings Release Call. Today's call is being recorded. For opening remarks and introductions, I would like to turn the call over to Senior Director of Investor Relations, Mr. Chris Conley.

Chris Conley - Senior Director-Investor Relations

Management

Thank you, and good morning. Welcome to the Whirlpool Corporation fourth quarter 2015 conference call. Joining me today are Jeff Fettig, our Chairman and Chief Executive Officer; Marc Bitzer, our President and Chief Operating Officer; and Larry Venturelli, our Chief Financial Officer. Our remarks today track with a presentation available on the Investors section of our website at whirlpoolcorp.com. Before we begin, let me remind you that as we conduct this call, we will be making forward-looking statements to assist you in understanding Whirlpool Corporation's future expectations. Our actual results could differ materially from these statements due to many factors discussed in our latest 10-K and our other periodic reports, as well as on slide one and in the appendix of this presentation. Turning to slide two, we want to remind you that today's presentation includes non-GAAP measures. We believe these measures are important indicators of our operations as they exclude items that may not be indicative of or are unrelated to results from our ongoing business operations. We also think these adjusted measures will provide you with a better baseline for analyzing trends in our ongoing business operations. Listeners are directed to the appendix section of our presentation, beginning on slide 36, for the reconciliation of non-GAAP items to the most directly comparable GAAP measures. With that, let me turn the call over to Jeff.

Jeff M. Fettig - Chairman and Chief Executive Officer

Management

Good morning, everyone, and thanks for joining us today. As you saw in our press release this morning, we reported record revenue, ongoing profit, and earnings per share for full year 2015. Overall our integration activities in Europe and Asia progressed well and as planned, we delivered significant integration benefits both in the fourth quarter and for the full year. Our ability to deliver these record results, despite significant volatility in the global economic environment, does demonstrate the strength of our execution and the benefits of our larger global operating platform. If you turn to slide five, I will review the 2015 financial results. Where you see that we delivered strong revenue growth for the year, our revenues were up 5% versus last year, and 18% excluding currency impact. Our ongoing business earnings were a record $12.38 per share, and as we expected, we delivered $620 million in free cash flow. Turning to slide six, you can see our 2016 priorities in what we expect to be another record year. We do believe that the challenges we successfully managed in 2015 will carry over into 2016. And by that, we mean, we expect that emerging markets will continue to be weak or decline, but we do see that largely offset by growth in our developed markets. We also anticipate that the strong dollar era that we're experiencing will continue into this year. So within this environment, our focus in 2016 is to continue to grow revenues and we see great opportunities to expand our operating margins. We plan to invest to grow globally in both our core appliance business and adjacent businesses. We will deliver significant new product innovation to the market. And we continue to expect to deliver very strong cost productivity. So turning to slide seven where we…

Larry M. Venturelli - Executive Vice President and Chief Financial Officer

Management

Thanks, Marc, and good morning, everyone. As Jeff mentioned, we had a solid year of performance. You may recall that we entered the year with significant currency headwinds and weakened emerging market demand. Given these challenges, our first half ongoing earnings of approximately $4.85 per share were flat with 2014. However, based on the actions we took throughout the year, we were able to deliver second half ongoing earnings of $7.55 per share, which is up 15% from last year's results. Our second half earnings momentum and our fourth quarter run rate entering 2016 are solid. Turning to our fourth quarter results on slide 19 and 20, revenues were $5.6 billion, currency had $700 million top line impact, but excluding currency, sales were up 4%. We achieved all-time record ongoing earnings of $4.10 per share driven by acquisition synergies and ongoing cost productivity programs as well as price mix from new product introductions and previously announced cost-based price actions. You'll note from the slide that SG&A as a percent of sales on a GAAP basis decreased approximately 1.5 points. While we did make incrementally higher marketing investments this year to support our product introductions, those were more than offset by acquisition synergies and a planned reduction in acquisition related cost. Our effective tax rate for the year was under 21%. This represents approximately a $0.20 improvement versus our prior full year guidance. In summary, we are pleased with the results for the quarter. Now turning to 2016, we expect another record year. We will continue to be impacted by currency and emerging market demand. However, we are confident in the actions we are taking to offset these headwinds and deliver 15%-plus earnings per share growth in 2016. First on slide 21, you can see that we absorbed nearly $6 from…

Jeff M. Fettig - Chairman and Chief Executive Officer

Management

Thanks, Larry. I'd now like to take a moment to update you on our long-range goals that we first outlined at our December 2014 Investor Day conference. Overall, our long-term strategy remains on track, and we see tremendous opportunities from our larger global footprint, our leading position in key markets around the world, our continuation of stepping up levels of new product innovation, our strong brand portfolio with seven powerful brands, each with over a billion dollars in revenues, and over the mid-to-longer term, we do believe that our leading positions in several key emerging markets will be a great advantage for us. So then turning to slide 31, I would like to summarize our updated management goals. And again, as we discussed earlier, last year and carrying over into this year, we have been hit by declines in emerging market demands and significant currency valuations. And this is really the only driver of our changing goals because this has had a large impact on our original sales goal. As a result, we now believe we can grow our revenues to $23 billion to $24 billion in sales by 2018 versus our previous goal of $26 billion to $28 billion. And again, the difference is essentially all purely from currency translation. Because we have rapidly adjusted to the changed global environment through our previously announced cost based price increases, fixed cost reductions, and continued investment in new product innovation, and we will continue to do so as we go forward. We are offsetting these impacts previously discussed with what I believe is very strong operational execution, and as a result, we still expect to deliver operating margins consistent with our 2018 goals. So, we haven't changed our view at all that we can deliver double-digit operating margins globally. And with…

Operator

Operator

We can take our first question from Sam Darkatsh with Raymond James. Please go head. Sam J. Darkatsh - Raymond James & Associates, Inc.: Good morning, Jeff, Larry, Marc. How are you? Marc Robert Bitzer - President, Chief Operating Officer & Director: Great.

Jeff M. Fettig - Chairman and Chief Executive Officer

Management

Good morning, Sam. Sam J. Darkatsh - Raymond James & Associates, Inc.: I've got a couple questions here. First off, regarding Latin America, Jeff, you're looking at a margin up 1% or 2% year-on-year on obviously a continued very challenging times. You don't normally do this, but can you help us with what your margin expectations are for the sub-components of that region for the Brazilian white goods, Embraco and the non-Brazilian white goods just to get a sense of what that margin growth means year-on-year?

Jeff M. Fettig - Chairman and Chief Executive Officer

Management

Sam, I mean, just breaking that out, I won't give you specific, but I'll give you directionally. I mean, there are three or perhaps four segments you can look in that business. The most impacted for all the reasons we talked about is the Brazilian appliance business because of the currency and because demand being down almost 25% with the expectation – so that's where the heavy hit. But I would say and I think I said this before, we've been in Brazil market for over 60 years and we've never lost money in that market, and we continue to be in a positive-profit position. So even in that tough situation – but our margins were hurt very badly in appliances. In our adjacent businesses, other than offsetting the inflation, they've remained intact. Embraco, which is our global compressor business, was hurt by demand in emerging markets and currency but not nearly as much. And we had a reasonably good year in Embraco. And our international, I would just say that it got hit by all the same currency deval – the currency devaluations came at different times. We have a big position, for example, to Colombia. Colombia pesos devalued by 50%. Late in the year, Argentina obviously devalued. So we adjust, but there's a larger basket of countries to do. So those margins, although hurt some, were not hurt as bad. So the predominant work, I would say, has been to do – which we've already announced, the cost-based price increases which we've already announced and carry over into this year. We've done significant fixed-cost reduction, almost 30%, I think. We drive the heck out of productivity, but we still have to offset inflation and negative demand. So – and I think Marc said it exactly correct. If you, based on our assumption of today's spot in currency and the market going down another 10%, we feel pretty good about our ability to improve our margins. If we have another round of volatility, we'll have to adjust again. And we're fully prepared to do that.

Larry M. Venturelli - Executive Vice President and Chief Financial Officer

Management

And the only other thing I'd add to Jeff's, is Sam, is just remember that pricing increases went into effect throughout last year. Production – fixed cost reductions were taken throughout last year, so you still haven't seen the full run rate in the margins in the fourth quarter exit rate. Sam J. Darkatsh - Raymond James & Associates, Inc.: Two more quick questions, if I could, housekeeping related. First off, the fourth quarter, your free cash flow was below where your guidance was, the implied guidance. Now I know some of that I think is pension contributions, some of it is a little maybe lower CapEx, but it doesn't explain the entirety of the variance, Larry. Could you help us with what happened in free cash flow in the fourth quarter?

Larry M. Venturelli - Executive Vice President and Chief Financial Officer

Management

No. I think, Sam, I think we guided to $600 million to $700 million. I believe we ended up at $620 million. So pretty close to the midpoint. I'd say that working capital was a little bit higher, but that was more due to timing in receivables than anything else. So I think we were very happy with where we ended up, and pretty much consistent with our guidance. Sam J. Darkatsh - Raymond James & Associates, Inc.: And then the last question, as it relates to 2016 guidance, could you help us with what your expectations are for raw materials and tax and pension and some of the other below-the-line items?

Larry M. Venturelli - Executive Vice President and Chief Financial Officer

Management

I can help you with some of the below-the-line items, Sam. Tax rate, in the prepared remarks we said 22% to 24%. And then you also asked about pension. We will not have a pension contribution this year. We're fully funded from a funding perspective, so you will not see a U.S. contribution this year. You'll see a small amount that will go out for the foreign plans.

Jeff M. Fettig - Chairman and Chief Executive Officer

Management

Yeah. And, Sam, on the cost side, if you look at the walk that Larry provided for the margins, I think – the way I would look at costs are, we're going to have a very significant cost year this year. And we do look at total cost, which is comprised of our synergies, our restructuring, as well as our ongoing productivity, which includes change in raw material costs. And, as we talk about – and by the way, that we think that's the best way to look at it, because that gives you a net number, which you ought to expect to see in the P&L or in the margins, which is what we show. The challenge talking about – which caused a little bit of confusion last year is, when you have this volatility in currency, we certainly saw lower net material costs last year. I think we said over $100 million. But we also had – part of that – the actual gross number was higher than that, but it's offset by currency increases in markets like Brazil and Russia and so on and so forth. So, bottom line is, we're going to have a big year of productivity. If you look at the margin walk, it's roughly, between all those factors, is about a $400 million reduction of which I would suspect, net, and it really depends on currency, raw materials ought to be – we ought to expect the same kind of improvement that we saw this year.

Operator

Operator

And our next question will come from Bob Wetenhall with RBC Capital Markets. Please go ahead.

Robert Wetenhall - RBC Capital Markets LLC

Analyst

Hey. Nice quarter, Jeff, and great execution. I was hoping you guys, and maybe Marc, could touch on the North American market. It looks like you guys got 3% volume. I wanted to also understand your assumptions. Your press release says 5% growth. How do you think about volumes going into 2016, and with that, I noticed price was also up slightly more than three points in North America? That's probably something I wasn't expecting to that extent of strength. What's the promotional environment like, and what are your expectations for volume in 2016 in North America? Marc Robert Bitzer - President, Chief Operating Officer & Director: Bob, it's Marc. Let me try to answer these multiple questions. Let me actually start with, first off, by saying we're very pleased with our North America Q4, and I know there were some concerns out there, but these results would have quiet down a lot of concerns. Let me first of all, on the units, because you mentioned the 3% unit; first of all, and we said that in a number of previous calls, our unit shipments are not comparable to what is AM published numbers, because we include a lot more now (30:31) units. So the numbers are not fully comparable. Having said that, what you can compare is our unit growth versus our organic net sales growth, so the 3% versus 6%. And you're exactly right. I mean, that shows you just how strong our price mix was, which is the full result of disciplined promotion management and finally the results of our new product introductions. So to have that kind of a lift in such a promotional environment is an achievement we're very proud of. Now let me put it in broader context of the fourth quarter. Again, we…

Robert Wetenhall - RBC Capital Markets LLC

Analyst

Got it. That makes a lot of sense, and thanks for the detail on North America. Kind of jump ball in terms of question, I'd love to understand two things; one, the margin walk between 2015 and 2016 in Europe to get to that 7% to 8% range, what's your confidence in executing against plan? And putting aside the fact that we understand things change quickly in emerging markets, what's the likelihood that you can actually achieve positive margin momentum in Latin America? And are you confident that Brazil will not lose money? That's a lot of stuff, but if you could just take it in part, that would be great. Marc Robert Bitzer - President, Chief Operating Officer & Director: So, Bob, it's Marc again. So let me first answer Europe and Middle East and Africa. As you know, we guided at the beginning of 2015 4% to 5%, and we hit exact in the midpoint. I would say probably now some people may be surprised that we're guiding out towards 7% or 8% which, as you recall, that was pretty much our targets yesterday. (33:54). We are fully confident on that 7% to 8% and the confidence comes from we do see the benefits from restructuring synergies and ongoing cost productivity. So which, as you know when you run a business, if you have a confidence in cost, that gives you a lot of confidence. It's just much more predictable than any top line assumptions. And if you look at 2015, there was largely costs, total costs driven, and we know we have a momentum. We know we have agreement on certain restructuring activities and that carries into 2016. You will also note that our volume assumption for industry is actually not overly bullish. It's 0% to 2%.…

Jeff M. Fettig - Chairman and Chief Executive Officer

Management

Yeah, only add the color on that, that Marc had was that this 10% decline is our forecast for demand for the year in Brazil. You know, if you look at the progression of decline throughout 2015, fourth quarter was the worst at almost 25%. So as this carries over, our belief is the full year probably plus or minus is minus 10%. But by definition, it will be higher in Q1 and Q2.

Operator

Operator

And we'll take our next question from Denise Chai with Bank of America. Please go ahead.

Denise Sara Chai - Bank of America Merrill Lynch

Analyst · Bank of America. Please go ahead.

Thank you. Just want to go back to North America. Could you talk a little bit about how market shares have shifted in the last year and also comment on the impact of product transition on product availability in the past year? Because I think Marc said that the new products were fully available and almost fully floored, so just wondering when that's going to be resolved. Thank you. Marc Robert Bitzer - President, Chief Operating Officer & Director: Yeah. So, Denise. It's Marc again. Let me try to answer that. So first of all, as I indicated in Q4, we had sequential market share growth. On a year-over-year comparison, we had a slight market share loss, that's basic of a carry forward of momentum which we had from the mid-cycle. But again, the important thing is sequentially we see the business growing in the critical categories. Now that is a very important element of this one. To my earlier comment about product introductions, as you are well aware, we had a lot of product introductions the last 18 months in North America. There was laundry, there was pretty much an entire refrigeration line which was driven by energy standards. So we had – we are behind an unusual high amount of product introductions which, of course, always has a certain impact on the top line. It's not just availability. It's just the ramp up, ramp down, re-flooring. You know whenever you do that, you have an impact. But availability supply chain from ex-factory is fully restored. We're not yet 100% completed with the flooring, but it's pretty much 80% to 90% done on the major product introductions.

Denise Sara Chai - Bank of America Merrill Lynch

Analyst · Bank of America. Please go ahead.

Okay. Great. Thanks. And just a follow-up on the realized synergies in 2015?

Larry M. Venturelli - Executive Vice President and Chief Financial Officer

Management

Yeah, I mean, we said, Denise, in the prepared remarks between restructuring and synergies we had about $200 million. It was very consistent with what we said before. And synergies on both Europe and Chinese business came in exactly what we said.

Operator

Operator

And our next question comes from Megan McGrath with MKM Partners.

Megan McGrath - MKM Partners LLC

Analyst · MKM Partners.

Good morning. So just a quick follow-up on North America. In terms of the competitive environment, could you just give us an update on that? Certainly don't expect you to say that it got a lot better, but was there any change? You talked a lot about the breadth versus the depth of the promotions that you saw starting last summer. And any early indications in the early part of the year about what you're seeing there? Marc Robert Bitzer - President, Chief Operating Officer & Director: Megan, it's Marc. Let me try to answer. During our last earnings call, we said we had a slightly elevated promotional intensity out there in the markets, and I would say but it was pretty much consistent also in Q4. In our – in that environment, we stuck to the strategy which we had for the last couple years. We participate when we create value for our brands in our company. That's what we've done. So in that promotional environment, which year-over-year was maybe slightly more intense, we basically fully relied on our new products. That's what drove the margin and the price mix impact in that environment. It's hard to of course anticipate what happens in 2016, and it's way too early in the year. But right now I would expect similar environment like the back half of 2015.

Megan McGrath - MKM Partners LLC

Analyst · MKM Partners.

Okay. Thanks. That's helpful. And then I guess I want to touch on Asia because it's the one region no one has asked about yet. But can you talk us a little bit through this nice guidance that you have out there for the full year, but 4Q did drop off. You said you increased some expenses on marketing and other investments in the quarter. Is there any seasonality involved that we should think about when we're modeling 2016? And could you maybe talk us through some of those investments that you made, are any of those going to carry into let's say the first part of 2016 as well. Marc Robert Bitzer - President, Chief Operating Officer & Director: Megan, it's Marc again. Again, conceptually you've got to split the Asia business into a largely India business and the China business and some other smaller business. Our India business is in – which is by the way a publicly traded company is in very good shape, strong margins, steady margins, and had also really strong Q4. In China, we had I wouldn't call it seasonality. It's an anomaly. We basically had a one-time investment in certain go to markets, and particularly in certain technology investments which are largely related to introduction of new washers which come to the market in April. So I would not factor that in, in an ongoing model because we know it's largely one-time expenses.

Operator

Operator

Our next question comes from Samuel Eisner with Goldman Sachs. Please go head. Samuel H. Eisner - Goldman Sachs & Co.: Yeah, good morning, everyone.

Jeff M. Fettig - Chairman and Chief Executive Officer

Management

Good morning. Samuel H. Eisner - Goldman Sachs & Co.: So just going back to the China comments, I think there was some commentary that was given there where you guys are expecting down volumes for that market. Can you talk a little bit about how the integration of the (41:10) transaction now that you're such a large part of that market? Just kind of wouldn't that help out the overall volumes of the market? I just want to better understand what you're seeing on the ground level. Marc Robert Bitzer - President, Chief Operating Officer & Director: Sam, it's Marc. Again, China as a market as a single market from an industry perspective did not grow in 2015, and in fact it was down on the T2 level by minus 2%. We, in our prepared remarks, guided towards a minus 3% for next year. So pretty, by and large, similar environment in China overall. We just don't see right now the consumer sentiment and the housing activity strong enough to hit into positive territory. Of course that can change in that context, but right now that's our assumption going into the 2016 year, and that is also based on fairly recent inputs from trade partners. So we're – that's what it is. It's of course a change compared to two years or three years ago, but I think we have a way to operate in that environment. The integration overall is successful. Of course there's a lot of work, and as you put together different brands, but it is successful. It is on track. And we're kind of as you see from the guidance, we're guiding towards 7% to 8% for 2016, which by definition cannot only come from India. So we anticipate also strong progress on our not…

Operator

Operator

And our next question comes from Jay McCanless with Sterne Agee. Jay McCanless - Sterne Agee | CRT: Hi. With GE potentially being sold to another buyer, are you seeing any impact on the ground either in North America or in the Chinese market as that deal progresses? And if so, what steps are you taking to get in front of that.

Jeff M. Fettig - Chairman and Chief Executive Officer

Management

Jay, this is Jeff. You know, the question about are we seeing anything in the market in either market, I think the answer would be no. The GE business, you know the story. I mean, they had an agreement with Electrolux, time expired, it didn't go through, it's clear and it's been clear for some time that General Electric would sell their appliance business. So the global people that you would expect to look at it had plenty of time to look at it. And obviously they wound up getting a substantially improved offer from Haier, and so from that standpoint, they'll go through their process, and we'll know in four, five, six months how that's going to turn out. But the question is have we seen any changes? No. I mean, we compete with both companies. Haier is a very substantial competitor in China, very successful, and has created value doing that. General Electric has been a very good and tough competitor in the U.S. for forever. So, Chinese companies wanting to have a good market position in the U.S., this is an attractive opportunity. And they apparently agreed, and that's probably why they paid the price they did. Jay McCanless - Sterne Agee | CRT: Great, and thank you for that. The second question I have, and I think you guys touched on this earlier, but just with the decelerating year-over-year increase in North American units, do you feel like you're on the cusp of changing that through either growth in housing starts or a pickup in renovation remodel? And I apologize if I missed it, but if you all could comment on where you think unit growth should go in North America this year, especially in the U.S.? Marc Robert Bitzer - President, Chief Operating Officer & Director: Jay, it's Marc. I wouldn't read too much into our guidance of 5% versus the 6%, of which I wouldn't call that a deceleration. The 5% is a midpoint of a spectrum, which is probably, you can put it 4% to 6% or maybe even 4% to 7%, whatever. And a lot is driven by the housing consumer sentiment. So I would still refer to U.S. is midpoint of a recovery cycle, of a long-term recovery cycle. I don't see the end of a cycle. I don't see the deceleration. And the 5% is not a precise number. It's a range, and it could well be that we'll see 6% at the end (46:48).

Jeff M. Fettig - Chairman and Chief Executive Officer

Management

And Jay, we didn't include it in this deck, but I think we have it in our Investor Day site, that what we outlined actually three years ago was, particularly in the case of the U.S., where the industry demand was relative to our 30-year average. And basically, the bubble of 2003 to 2005, the decline, the financial recession, so on and so forth. And we kind of laid out what we thought was a reasonable path of recovery. And to Marc's point, we view we're only (47:26) at the midpoint. And if you look at the last three years, I would say our forecasts were actually pretty good, plus or minus 1 point, I think. And we're still underneath a 30-year growth rate trend in the United States. So we still have, in our opinion, pent-up demand, as well as – every piece of the drivers of demand: replacement, new housing, existing home sales, and discretionary are going in the right direction. So we view it as a very positive spot. And to Marc's point, it can be 5%, it can be 4%, it can be 6%.

Operator

Operator

The next question comes from Ken Zener with KeyBanc Capital.

Kenneth R. Zener - KeyBanc Capital Markets, Inc.

Analyst · KeyBanc Capital.

Good morning, gentlemen. Marc Robert Bitzer - President, Chief Operating Officer & Director: Good morning, Ken.

Kenneth R. Zener - KeyBanc Capital Markets, Inc.

Analyst · KeyBanc Capital.

Lot of slides in the deck there. In Europe, considering that with such an important acquisition and profit driver, can you get – you talked about cost restructuring. Can you get a little more granular? Is it just on the execution of the cost side that you're expanding the margins, or are you actually – can you describe the perhaps in-country dynamic that you're experiencing with this larger portfolio? I mean, are you able to get better positions with the key retailers in countries, or what else is driving this? Because given the realization of this margin in 2016, it seems to indicate, in fact, you might be realizing higher margins longer term than you've guided here in that long-term guidance. Marc Robert Bitzer - President, Chief Operating Officer & Director: Ken, it's Marc. Let me first try to explain what happened in 2015 and then maybe give an indication for 2016, and how these dynamics come together. If you just look at the full-year P&L in Europe, you realize there's – if you take up the currency impact, there's a small revenue growth, but the margin growth or expansion came largely from the cost side, to be very straightforward. And the cost side on the other hand, yes, there's some ongoing productivity coming from raw materials, which in the case for Europe, is largely offset through negative currency. That's a transactional impact. So the net-net bulk comes largely from realizing the synergies in procurement, in footprint, in SG&A. So if you want state of (49:47) 2015 was largely a restructuring and synergy play. It is, however, important to note that the fact that we held the top line in year one in a post-merger integration is a big deal. Because you typically would see, in such a competitive environment,…

Kenneth R. Zener - KeyBanc Capital Markets, Inc.

Analyst · KeyBanc Capital.

Okay. Thank you for that. And then, Jeff, given all the product transitions and rollouts that you had this year, I mean, I think in one of the conference calls, one quarter or two quarters ago, you said in hindsight perhaps you wouldn't have had so many moving parts at one time. Are there any operational/executional issues that are happening in 2016 that we could be aware of that you're a little more focused on just so we don't find out that you are worried about it in hindsight?

Jeff M. Fettig - Chairman and Chief Executive Officer

Management

Ken, if I can really simplify and give you a couple perspectives. We did have and we talked about some very, very large new product transitions which affected millions of units of volume. Okay? We always have product transitions. So that is not new. And I would say if the rest of the world was somewhat stable that you wouldn't have probably even noticed the impact of the product transition problems we had last year. But the fact of the matter is, we had, and the way I've described it, the currency devaluation and it's part of life, but it is the most impact in moving currencies we've seen ever since we track currency. It cost us over $4 a share. And at the same time, emerging markets in general, particularly Latin America, it seems like a long time ago, but in 2014, we had an all-time record year in Latin America. Last year, one year, our earnings went down by $300 million and cash went down by $300 million. We had record years in every other region in the world. So it wasn't the operational challenges we had on product trends, it was that on top of dealing with a massive currency issue, a massive decline in demand issue, and it means we had to do other things really well to still grow our earnings by 9% last year. So let's fast-forward into this year. And I should say we did very well on the cost side last year for a host of reasons, including the synergies, the restructuring, raw material markets, et cetera. So coming into this year, what we all have to mention is we still have big currency and demand headwinds, but they're less than half the size of last year. If things stay as we see them today, we're going to have another great year of cost productivity. And I would say we have no major known operational execution problems today like we had a year ago. So that's I guess as clear as I could try to be to hopefully address your point.

Operator

Operator

Our next question comes from David MacGregor with Longbow Research.

David S. MacGregor - Longbow Research LLC

Analyst · Longbow Research.

Yeah, congratulations on a good quarter in a tough environment.

Jeff M. Fettig - Chairman and Chief Executive Officer

Management

Thanks, David.

David S. MacGregor - Longbow Research LLC

Analyst · Longbow Research.

I want to just maybe pick up on a couple of other questions that have been asked, and first is really just what we're talking about product availability. Assuming that you've addressed this and you get that business back in 2016, what does that represent in terms of incremental North American revenue? Marc Robert Bitzer - President, Chief Operating Officer & Director: David, it's Marc. It's hard to quantify, and obviously we wouldn't want to quantify for competitive reasons. But there is in particular in the first half of 2015 and Q3 we were impacted. Not just by availability, it's also flooring and the new product introductions, and that's by definition. Again, as I said before in Q4, that was behind us. So it's largely behind us. But yes, in total, you probably have more than a point of market share.

David S. MacGregor - Longbow Research LLC

Analyst · Longbow Research.

More than a point of market share? Marc Robert Bitzer - President, Chief Operating Officer & Director: Yeah.

David S. MacGregor - Longbow Research LLC

Analyst · Longbow Research.

Okay. Good. Secondly, just can you talk about Canadian and Mexican operations and specifically what impact weaker demand had on that 2.9% North American segment unit growth number? Marc Robert Bitzer - President, Chief Operating Officer & Director: Yeah, David, it's Marc again. First of all, often when you look at the numbers, yes, the Canadian market was down 8% in Q4, and to put in context, Canadian markets in the financial recession did not dip as deep as North America. So it held up for much longer. But obviously with consumer confidence, oil, the Canadian market is soft, and we do expect it to be soft also going forward. In addition to the markets – and as we in the investor meeting showed, Canada used to be roughly $1 billion business for us. That was in the old currency exchange rate. So you have a demand side. And on top of that, the currency move for Canadian dollar has been massive. Keeping in mind this no production in Canada, so you have a full currency impact. Having said that, in context I think our team through very disciplined cost based price increase, which we already had announced and executed, we maintained a good margin, unfortunately at much lower base. But the margin in Canada is very intact, very robust, but it's just a much lower base. Mexico is slightly different story. The Mexican market is steady pretty much, slightly down, but there's not a huge downside as in Canada. Mexico is a top line issue because also you have Mexican peso was MXN 18, it's just dramatically devalued. And so that has obviously a negative impact on the pure revenue side. It doesn't impact us so much on the ongoing margin side because our Mexican production is 60% local to local production or 70%.

Operator

Operator

Our next question will come from Eric Bosshard with Cleveland Research.

Thomas McNally Mahoney - Cleveland Research Co. LLC

Analyst

Good morning. This is Tom on for Eric. I was wondering if you could size the savings from favorable input costs within 4Q, and 2015 more specifically. And then anything directionally you can give us on how that flowed through by segment in 2015?

Jeff M. Fettig - Chairman and Chief Executive Officer

Management

This is Jeff. Actually I don't have that level of detail in front of us, because our input costs, we buy obviously all the time, but we have contracts, we have hedges, so on and so forth, and we have that information, I just don't – we don't have it in front of us right now. Marc Robert Bitzer - President, Chief Operating Officer & Director: Yeah, what Jeff said is in his prepared remarks, the total productivity would be 1.5 points to 2 points, and we'd expect each region of the world to have productivity.

Operator

Operator

Our next question comes from Michael Rehaut with JPMorgan.

Michael Jason Rehaut - JPMorgan Securities LLC

Analyst · JPMorgan.

Thanks. Good morning, everyone. Thanks for taking my question. I just wanted to get a little more granular on a couple of things. First off, the 15% of global sales I think that you highlighted was your total emerging market's exposure. Just wanted to get a sense, was that on 2015 revenues or expected 2016 revenues? And if you could at least give a sense of a breakdown of the order of magnitude? I assume Brazil is the largest, but some of the other components by country?

Jeff M. Fettig - Chairman and Chief Executive Officer

Management

Yeah, Michael, to answer your question, what I would say is that that's on 2016 base, the 15%. In order of magnitude, obviously Brazil would be our largest emerging market followed by China. It would be Brazil, China, Russia, and then India.

Operator

Operator

And it appears we have no further questions at this time. I'll return the floor to Mr. Chris Conley for closing comments.

Chris Conley - Senior Director-Investor Relations

Management

Well, listen, everyone, we appreciate you joining us today, and we look forward to talking to you at our next earnings call. Thank you very much.

Operator

Operator

Ladies and gentlemen, this does conclude today's program. Thanks for your participation. You may now disconnect.