Todd Penegor
Analyst · UBS
Thanks, GP. Our playbook of investing to drive accelerated growth behind our three long-term pillars remains the same, and we believe we have the strategies in place to deliver in 2022. As we look forward, we still have many foundational growth opportunities on the horizon, like reopening all of our dining rooms, continued improvements in staffing and fine-tuning our digital experience, all of which will set the base to drive our growth even further. Our plans are built on our foundational items of fast food done right, operational excellence and good done right. Everything we do remains deeply rooted in the foundation of the restaurant economic model. We believe that our franchisees have never been healthier, and like us, continue to experience significant sales growth in 2021, putting us in a strong position to weather the near-term pressures facing the industry. The combination of strong sales and margins fuels reinvestments into people, technology, reimaging and new development, which drives our confidence in growth for the future. Now let’s walk through our strategies and continue to drive growth. We continue to be extremely pleased with our breakfast business, which saw strong growth in the fourth quarter, peaking at more than 8.5% of sales in the U.S. and averaging approximately 8% during the quarter. This growth was primarily driven by successful promotions, which not only drove significant trial of our breakfast daypart, as evidenced by a meaningful increase in buyer penetration in the quarter, but also increased overall breakfast awareness to record levels. This culminated in another quarter of morning meal traffic share growth in the QSR burger category. As we look back at the full year, we have made significant progress growing breakfast sales by approximately 25%. We achieved this through several successful trial-driving campaigns, continued increases in customer repeat, two additional months of the daypart and the support of our $25 million incremental investment in breakfast advertising. In 2022, we will add to our playbook to build the breakfast business as we support growth through menu innovation, such as our new craveable Hot Honey Chicken Biscuit alongside compelling trial driving offers to further ingrain the habit. We believe our breakfast business in the U.S. will accelerate in 2022 by approximately 10% to 20%, taking average weekly U.S. breakfast sales to approximately $3,000 to $3,500 per restaurant by year-end. We are shifting our targets to a dollars per week metric as this is how we track the success of the daypart. We plan to launch breakfast in Canada, our largest international market in the second quarter, which we’ll expect will build on the outstanding momentum and share gains we’ve seen in the market over the last few years. This will bring our percentage of the global system serving breakfast to approximately 95%. We will tailor our breakfast program to the Canadian market, but we will leverage our successful U.S. launch playbook, which will include a similar menu, minimal franchisee investments and additional company advertising support. In fact, we already invested over $1 million in the fourth quarter to ensure our launch gets off to a strong start. We are expecting similar results to what we have seen in the U.S. and anticipate that the Canadian breakfast launch will provide an approximately 3% to 4% lift to international same-restaurant sales in 2022. Finally, we plan to continue supporting our breakfast business with an approximately $16 million incremental investment in breakfast advertising in 2022. Approximately $5 million of the investment will support the Canadian launch, which represents a meaningful increase in the Canadian advertising budget. We will continue to invest above and beyond in the U.S. with approximately $11 million to continue driving trial, repeat and awareness to set us up for even more growth. We saw significant growth in our digital business across the globe in the fourth quarter, reaching approximately 10% of sales globally and exiting the year with a ton of momentum. Our international digital sales mix exceeded 15%, up versus the third quarter as Canada saw significant gains from the addition of Uber Eats as a delivery provider. Our U.S. digital business also accelerated during the fourth quarter, exiting with digital sales mix of more than 9% in December. This growth was driven by gains across both mobile ordering and delivery. We also saw meaningful increases to our loyalty program, growing total members by approximately 75% over the course of the year and growing monthly active users by approximately 25%. In fact, our rewards program was recently recognized as one of America’s best loyalty programs by Newsweek, rating factors like overall satisfaction and ease and enjoyment. For the full year, we achieved explosive digital sales growth of 75% versus the prior year which contributed to our strong sales result through higher frequency of our active users and higher average checks across our digital platforms. We expect meaningful growth in our digital channels to continue across the globe in 2022 as we drive more people into our app with compelling offers through the strength of our growing loyalty program and innovation as part of our strategic partnership with Google to create best-in-class frictionless experiences in Wendy’s restaurants around the world. Our development momentum accelerated as we delivered 121 net new restaurants, marking our sixth consecutive year of net new restaurant growth and our highest net new growth in almost 20 years. This growth includes successes across the globe with exciting milestones along the way, such as the opening of our first restaurants in the U.K., the opening of our 1,000-th international location and the opening of 30 Wendy’s delivery kitchens with REEF across the U.S., Canada and the U.K. We are still early in our journey with REEF, but we are pleased with the operation and performance of the Wendy’s branded delivery kitchens. These kitchens are designed and operated solely as Wendy’s locations and are operated the Wendy’s way. We continue to expect REEF delivery kitchens to help us address underpenetrated urban markets and are excited about the partnership and all the growth that lies ahead. I’m extremely pleased with the results the team was able to deliver, growing net new restaurants by approximately 2%. While we achieved significant growth, we did experience supply chain impacts causing some delays in openings. However, we have now opened all the restaurants that were impacted by supply chain delays last year. As we look ahead, we expect a meaningful step change in growth for 2022 as we continue to build on our strong foundation. We are already off to a strong start, tracking right on plan through the end of February and expect full year net new growth of 5% to 6%. This is backed by a very strong pipeline and further supported by our significant development agreements across the globe. I also wanted to highlight our recently launched Own Your Opportunity campaign, which seeks to further unlock our growth potential by increasing the diversity of our franchise system. We have introduced new strategies and tools to drive this effort through our previously announced build-to-suit program and more competitive financial requirements. In addition, we are also adding resources with a focus on recruiting, and we have developed innovative financial programs and partnerships with banks who share our vision for Wendy’s owners who reflect the diversity of our customers. We believe this program will enhance our development pipeline and further solidifies our confidence in the plans we have in place to reach 8,500 to 9,000 global restaurants by the end of 2025. Everything we do at Wendy’s is focused on bringing our vision of becoming the world’s most thriving and beloved restaurant brand to life, and we believe we have the right plans in place to accelerate our growth even further. I will now pass it back to GP to share how our growth strategies ladder up to our 2022 financial outlook.