Todd Penegor
Analyst · Barclays. Your line is open
Thanks, GP. Our formula is simple, yet powerful, accelerate same-restaurant sales and drive global restaurant expansion with a strong restaurant economic model to fuel this growth. I’d like to provide a brief update on our 2020 strategy for each of our growth initiatives starting with our One More Visit, One More Dollar strategy that is gaining momentum. Our marketing strategy contributed to strong North America same-restaurant sales growth of 4.3% in Q4 and led us to finish the full year at 2.8% one of our best results over the last decade. Same-restaurant sales grew over 4% in the back half of 2019 driving significant momentum into our core business as we head into our launch of breakfast. Spicy Nuggets were once again a powerful promotion in the fourth quarter as customers continued to show up for this offering. This was followed by the two for five meal deal which showcases some of our top premium menu items in the Dave’s Single and Spicy Chicken Sandwich as well as our Chicken Nuggets, including spicy. This promotion drove a strong average check in the fourth quarter as customers regularly added fries and a drink to this offering. We plan to accelerate and drive further flavor and innovation through our Made to Crave platform in 2020. We recently brought back the iconic Big Bacon Classic and added it to this lineup highlighting our freshly prepared bacon and our fresh never frozen beef and a delicious sandwich. We will continue to utilize our Made to Crave platform by leveraging news to keep the platform fresh and ownable. The continued strong performance of our core business is critical to our success as we embark on a year of transformational growth with our launch of breakfast and we believe that we have a plan that sets us up for success. After over two years of preparation, we are ready to launch what we believe will be America’s favorite breakfast across the U.S. system on March the second. There is strong customer demand for breakfast at Wendy’s and our franchise system is fully aligned to this launch as we have designed a program that we expect to benefit the overall restaurant economic model. Our system has been very busy recruiting for the breakfast day part and we are excited to report that we are fully staffed and ready for launch. We have also spent the last few weeks training our crews. As expected, training has gone very smoothly as the menu was designed to be simple and easy to execute. Our system is energized and excited to bring the breakfast offering to life for our customers. We have created a differentiated menu with mass customer appeal that capitalizes on our quality heritage, featuring the breakfast Baconator, Frosty-ccino and Honey Butter Chicken Biscuit. We are excited to deliver America the breakfast it deserves and we will be driving awareness in a big way. Our digital business experienced strong growth in 2019 and we laid the foundation for future success. We expanded our delivery and mobile ordering businesses and technology capabilities in the restaurant with our installation of scanners across the North America system. In 2019, we had approximately 2.5% of our U.S. sales coming through digital channels which doubled from the end of 2018. We are energized by the work occurring in the digital space to improve access to The Wendy’s brand. In 2020, we are expanding our delivery business with additional partners in Grubhub and Uber Eats continuing to bring convenience into the hands of our customers by working to improve our mobile ordering capabilities and lastly to launch our loyalty program. Awareness will remain a key focus in 2020 as we ramp up the integration of our digital initiatives into our advertising. With the plans we have in place, we are well on our way to achieving our goal of 10% of our sales coming through digital channels by 2024. At the end of the day, we will not be successful if we can’t deliver a great experience when customers visit our restaurants. Our team is highly focused on two areas, speed and great-tasting food. Improving speed of service to increase throughput is key to driving increased sales and higher customer satisfaction in our restaurants as well as to ensure that our breakfast launch reaches its full potential. We have implemented several new training procedures that we expect will have outsized benefits in this area. On delivering great-tasting food, we will continue to enhance our operational procedures to ensure that our products are being delivered to customers at the highest quality possible and we will continue to do more throughout the year. This will all be brought to life by having our restaurants fully staffed and trained. As previously mentioned, we have been successful hiring for the breakfast daypart in a very challenging labor market and I could not be more proud of the team. In addition to showcasing why Wendy’s is a great place to work, we have also launched a new central hiring website that has helped the overall hiring process. This has been a huge win and we expect continued benefits in the future. Operational excellence is paramount in our journey to become the best Wendy’s we can be and we know that we have more opportunities ahead to be even better. We are pleased with our U.S. development results for 2019 as we met our expected growth goal of about 1%. Our re-imaging program also remains on track, as franchisees continue to see the benefits from this program with higher sales and customer accounts. We now have 58% of our global restaurants in the new image. As we move into 2020, we are expecting our U.S. footprint to continue to expand based on the tailwinds that we have created with our groundbreaker incentive program and our Smart family of designs which has significantly lowered the cost to build The Wendy’s restaurant. In addition, we are also continuing to focus on nontraditional channels which will also provide a tailwind in 2020 and beyond to our U.S. pipeline. Lastly, we are expecting 2020 to be a busy year from a system optimization perspective as we are planning to re-franchise our company-operated New York market. We believe that getting these restaurants into the hands of franchisees will help unlock significant growth in this market. As a reminder, we will be retaining our Manhattan restaurants. We are also planning to complete approximately a 100 Franchise Flips in 2020, which will further strengthen our franchise base. 2019 was an exciting year for our international business and one where we laid the foundation for the future. As discussed at our Investor Day, the team was very busy working through our long-term international strategy in 2019. As part of this, we have developed a global leadership team that is focused and disciplined with a relentless commitment to economics and growth. With the economic model as a key focus, we did a full assessment of our current footprint and franchisees. One such decision as previously announced was to expand into the UK market and to do so by opening company restaurants to kick-start development. On the Flip Side, we have had to make some tough decisions as we prioritize our growth markets and resources. We closed our Malaysian market in the first quarter of 2019 and also made the decision to exit Brazil in the fourth quarter. We had five restaurants in Brazil which were part of a joint venture. As a result of this market closure, it created a profit headwind of approximately $2 million in 2019. This groundwork has strengthened our foundation and feel great momentum as we finish 2019 with approximately 7% system sales growth internationally. We also had some big wins where we signed large development agreements in Canada and the Philippines, which will set us up for the future. As we look forward to 2020, it is all about accelerated growth. We will continue to grow our existing markets to scale and are very excited to enter a new market in the United Kingdom. We are expecting that we will more than double our net new restaurant openings internationally in 2020 as we embark on our plan to double our system sales to $2 billion by 2024. We know that international is a huge opportunity for The Wendy’s brand and we are excited to grow this business with our great franchise partners. In order to bring The Wendy’s Way to life, we must remain focused on investing in the quality of our food, providing great value, delivering exceptional service, and elevating our restaurants. We will bring this to life through our focus in 2020 by continuing the strong momentum within our core business, launching into the breakfast daypart and enhancing our digital platforms to create even more touch points with our consumers. We will have a focus on speed and great tasting food to create an experience that brings people into our Wendy’s more frequently. Lastly, we will continue to provide more access to the brand around the world through our global development plans and continue to create a place customers love to go through our re-imaging program. It is important to remember that our system is one family and we wouldn’t be able to do any of this without the support and dedication of our franchisees with the passion they bring to the brand day in and day out. I know that we will become the world’s most thriving and beloved restaurant brand. I will now hand things back over to GP.