Emil J. Brolick
Analyst · Bank of America Merrill Lynch
Thank you, David, and good morning to everyone. Todd and I will be updating you on the solid first quarter performance of our core North American business, which we continue to feel has excellent long-term growth potential. We will also provide a current perspective on our brand transformation, which is making the Wendy's brand increasingly relevant to consumers while enhancing our restaurant economic model. During the first quarter, we made considerable progress on all dimensions of our brand transformation, and momentum continues to build. This momentum resulted in a strong first quarter, with 1.3% same-restaurant sales growth at our company-operated restaurants. As you are all aware, quarter 1 same-restaurant sales across the industry were negatively impacted by winter weather. We remain confident in the underlying strength of our business as sales rebounded nicely in the second half of the quarter, with good sales momentum continuing into quarter 2. We also experienced solid growth in adjusted EBITDA and adjusted earnings per share, consistent with our expectations. The cornerstone of our brand transformation is our Image Activation initiative, which began in 2011 and is contemporizing Wendy's presence and increasing our brand relevance. The pace of Image Activation is accelerating in 2014, and we are on target to hit our growth goals. I'm also pleased to report that we completed the sale of 418 company restaurants to new and existing franchisees ahead of schedule. These restaurants were part of the system optimization initiative that we announced last summer. We believe our ongoing optimization effort will provide essential stewardship in elevating the relevance of the Wendy's brand in the minds of consumers and improve our economic model. We anticipate the purchase and sale of Wendy's Restaurants will continue to be part of our growth strategy going forward. Growth is the imperative for the Wendy's system. Brands that fail to grow organically lose their relevance with consumers. Our Cut Above brand position and Recipe to Win strategies are designed to deliver brand, customer count, sales and profit growth. The 2 keys to achieving sustainable growth across these 4 dimensions are brand relevance and restaurant economic model relevance. Brands are vibrant living entities that must be nurtured to grow and prosper, and this is exactly what our Recipe to Win is designed to accomplish. Our Recipe to Win brings our Cut Above brand position to life through all elements of the brand experience. Our goal is that every aspect of the Wendy's brand experience communicates A Cut Above, and customers are telling us this is what they feel when they are in our Image Activation restaurants. Consumers are experiencing bold restaurant designs, striking new packaging, friendlier restaurant teams and innovative menu items like our current LTO, the Tuscan Chicken on Ciabatta, as well as new menu items like our Asian Cashew Chicken Salad and our BBQ Ranch Chicken Salad. Through the execution of all elements of our Recipe to Win, we are transforming the Wendy's brand and reigniting latent brand equities to drive brand, customer count, sales and profit growth. The transformation of the Wendy's brand is essential to strengthen our relevance with the boomer generation and to establish credible relevance with the millennial generation. We are extremely mindful of the importance of gaining traction with millennials. As you can see by this chart, the millennial consumer, between ages 18 and 34, comprises a key component of the QSR customer base, accounting for 25% of total QSR traffic. However, the baby boomer component, age 50 and above, comprises a larger percentage of traffic at 33%. This clearly speaks to the need to address both millennial and boomers through our product and marketing efforts. Boomers and millennials definitely have different lifestyles, different product needs and different media habits. However, what we have seen is that growing our relevance with millennials has not come at the expense of building our business with boomers. For example, our advertising campaign featuring the Red character, a millennial, has been very well received across demographic groups. However, traditional broadcast is only part of our fully integrated marketing strategy and a myriad of media tools used to reach boomers, Generation X and millennial consumers. Since 2010, people have been spending more time on digital devices than TV or radio, according to eMarketer, and we continue to evolve our marketing to drive consumer awareness and connect with consumers via this medium. For example, we successfully launched the Pretzel Bacon Cheeseburger with our Love Songs digital promotion, made up of consumer Facebook comments and tweets, extending audience reach to the all-important millennial consumers at a fraction of the cost. And now we are extending our digital marketing to other new products as well. The common denominator across consumer groups is that people love Wendy's food. Our brand is strongly associated with great-tasting food, high-quality fresh ingredients and innovative products. We believe this represents an important competitive advantage that we intend to leverage even more intently. We will continue to bring taste excitement to consumers through our limited-time-offering hamburgers, chicken sandwiches and salads while also evolving our core menu. This year alone, our marketing efforts featured our core Asiago Ranch Chicken Club; 2 new salads, BBQ Ranch Chicken and Asian Cashew Chicken; and 2 LTO products, Ciabatta Bacon Cheeseburger and our current LTO, Tuscan Chicken on Ciabatta. LTOs will play an important role, but our core menu will also evolve to reflect the needs of the new QSR generation. While our food is central to the Wendy's experience, technology plays an ever-increasing role in brand engagement and, in particular, for the millennial consumers. Technology allows our marketing and media mix to evolve to reflect the entire consumer experience. Our goal is to surround consumers with 360-degree marketing messages beyond TV, and we have become leaders in social media, mobile marketing and digital promotions. Technology also allows us to create a one-on-one relationship with consumers as transaction-based information, reflecting consumer behavior, and forms improved marketing, more targeted products and services and highly relevant customized content. And finally, technology allows us to improve the in-restaurant experience. Mobile payment, which is now in about 85% of Wendy's U.S. restaurants, allows consumers to pay the way that they want to pay. We believe that mobile loyalty, which we are currently testing, will help us to attract new customers and to bring back existing customers with a unique system that personalizes content, offers and experience. And mobile ordering, which we are also testing this year, will help us to connect the consumer ordering experience with our operations capabilities. All of these initiatives are directed at growth, and growing North American same-restaurant sales has been and will continue to be the foundation of our growth strategy. Image Activation is key to brand transformation and to sales growth. The Wendy's system completed or initiated more than 200 Image Activation reimages of company and franchise restaurants in 2013. We expect to nearly double the pace in 2014 with the reimaging of 200 company restaurants and 150 to 200 franchise restaurants. We continue to target the implementation of Image Activation in 85% of our company restaurants and 35% of North American system by the end of 2017. Another important element of our growth pyramid, restaurant ownership optimization, will continue to help assure relevance for the Wendy's brand. It will also enhance the pace of the Image Activation and new restaurant growth prospects while improving our economic model for company and franchise operators. Restaurant ownership optimization is an ongoing part of our growth strategy. During the first quarter, we completed the sale of 418 restaurants, primarily in the West region, to franchisees as part of our system optimization. This was part of our overall restaurant ownership optimization strategy, which we expect to improve operational effectiveness, efficiency and enhance shareholder returns. But most of all, we believe this initiative provides an opportunity to grow our system. As part of system optimization, our franchisees are committing to certain reimaging and development requirements. We believe these commitments, in turn, will help ensure that the Wendy's brand remains relevant with consumers by expanding brand access and ensuring that our restaurants convey a contemporary brand image. Our brand transformation is focused on improving the total consumer experience, and in so doing, it will enhance our relevance to all consumer groups and drive brand, customer count, sales and profit growth. So in summary, we believe we have positioned our system for growth by leveraging our key competitive advantages, including a strong brand heritage with significant latent equities; a unique Cut Above brand position, which distinguishes us from traditional and new QSR competitors; a growth driver in Image Activation, which is helping to contemporize our brand image; an economic model that continues to improve; and an exceptional franchisee base that has demonstrated a commitment to grow. We believe these advantages provide us with the leverage to achieve profitable growth for the Wendy's brand. And with that, I will turn it over to our Chief Financial Officer, Todd Penegor. Todd?