Roland Smith
Analyst · Bank of America Merrill Lynch
Thank you, Steve. As I've previously shared with you, we are focused on 7 key growth initiatives: Delivering on Wendy's real brand positioning by continuing to improve our core menu and ensuring all of our products provide superior quality, freshness and taste and by introducing exciting new products; expanding breakfast, which we believe will significantly increase sales and profitability; continuing to improve our customer experience with a focus on operational excellence; modernizing our facilities with contemporary new designs; and continuing to increase our global footprint with expansion in North America and international markets. I'd like to update you on our progress on each of these initiatives starting with our brand positioning and product introductions. As we've discussed before, our strategy at Wendy's is to grow sales and margins by ensuring we deliver our real brand positioning. Our goal is to provide superior quality freshness and taste in every product that we offer in order to differentiate Wendy's from our competitors. We believe this positions us with the quality of fast casual and the convenience and affordability of QSR. We have already made significant improvements to 3 of our core menu categories: Value, with the introduction of our My 99 Value Menu; salads, with the introduction of our new premium entrée salads; and fries, with the introduction of natural cut fries with sea salt. Some of our recent product introductions include the Berry Almond Chicken Salad in June, and the Berry Frosty Parfait and Berry Frosty Shake, which we introduced in July. In August, we added 2 new items our My 99 Everyday Value Menu: the Monterey Ranch Crispy Chicken Sandwich and a new Crispy Chicken Caesar Wrap. We are seeing the positive results in same-store sales and transactions from these recent product introductions and core menu improvements. July same-store sales were up 1.7%, and we expect positive trends to continue in the back half of the year. Additionally, we are expanding our beverage and snack offerings to focus on new items that can generate both incremental transactions and higher margins. We are currently offering a Caramel Apple Frosty Parfait with real deli [ph] caramel sauce, all-natural brown sugar granola and fresh apples. We also recently introduced Wild Berry Tea and All-Natural Lemonade, and we plan to offer a premium iced coffee as part of our updated coffee program, which I'll discuss with you in a moment. As we shared with you before, we are also taking steps to improve another core area of our menu: chicken. In the fall of 2010, we introduced a new premium chicken fillet, which included a larger, more tender fillet and a change in our marinade and breading system. In earlier this year, we introduced the Asiago Ranch Chicken Club which replaced our existing Chicken Club. We are currently testing a new Bruschetta Chicken Sandwich which features our premium chicken fillet with diced tomatoes, chopped basil and a balsamic glaze, and early next year, we expect to introduce a new line of chicken sandwiches which we refer to as our Gold Chicken Line. However, our most important product introduction is coming this October when we will roll out our new line of Dave’s Hot ‘N Juicy Cheeseburgers. This new cheeseburger line includes beef that is juicier and 40% thicker, quality toppings like crinkle-cut pickles and red onions, melted cheese, and importantly, a butter-toasted bun. While we have been gaining share in value fries and salads, our biggest opportunity is to build share in premium hamburgers. In the markets where we have tested this new cheeseburger line, we've seen a 2% to 3% increase in same-store sales that we believe is attributable to an increase in premium hamburger sales. Accordingly, our system is very optimistic about this national launch. Now I'd like to give you an update on our breakfast program. We continue to make excellent progress on Wendy's new breakfast program, and we are very encouraged with both sales and customer reaction to our new breakfast products. In our test markets, annualized average weekly breakfast sales are meeting our target of an incremental $150,000, which represents a sales lift of more than 10% on top of our $1.4 million AUVs, and we are maintaining target sales levels even as we reduce our couponing. We have also recently begun to test some exciting new breakfast items. As I mentioned earlier, we are testing a new coffee program. This test features a new premium coffee blended especially for our restaurants that we have branded Redhead Roasters. This program includes grinding coffee beans in-store, which provides excellent aroma and freshness queues. A great coffee program is critical to any part of a successful breakfast menu, and we believe Redhead Roasters will be a great compliment to our high-quality breakfast menu. We're also planning to test new bakery products and other regional items, such as muffins, sweet rolls and bagels. Now let's talk about the breakfast timeline. In the second half of 2010, we launched our new breakfast menu in 4 test markets, Kansas City, Phoenix, Pittsburgh and Shreveport. In the first half of 2011, we further expanded our new breakfast into 2 additional markets, Louisville and San Antonio, and we currently have approximately 300 restaurants serving the new breakfast menu. Over the remainder of this year, we will convert about 300 restaurants from our old menu to our new menu and continue to expand our new breakfast menu into additional markets. One of the markets that we will begin to convert later this quarter is Manhattan, including our high-profile stores on West 34th Street and at Rockefeller Center. By the end of 2011, we plan to have our new Wendy's breakfast menu in about 1,000 stores, which will include approximately 600 franchise locations. Next, I would like to provide a brief update on our efforts to improve operations and the customer experience. We conduct almost 13,000 unannounced in-depth operational assessments annually in our restaurants, which result in each restaurant receiving a score and letter grade. Well-operated restaurants, those that are rated A or B, produced the highest sales and profits. As you can see in this slide, in 2008, nearly 25% of our North America company and Franchised restaurants were rated an F and only 33% were rated A or B. Today, the number of F stores is less than 1%, and A and B stores have more than doubled to almost 83%. We believe this improvement in operational excellence will further help drive increases in sales and profits. We were pleased to receive excellent news recently about the progress we are making on delivering a great customer experience at Wendy's. A recent study by the American Customer Satisfaction Index found Wendy's to be the highest-rated QSR hamburger chain among the Big 3. Our score of 77 improved 4 points since 2008. We will continue to improve our operations in customer experience, and while we have more work to do, studies like this illustrate the progress we are making on operations. Now I'd like to give you an update on our remodel program. This slide shows renderings of the 4 remodeled designs that we are testing. They incorporate a more contemporary look and upgraded finishes that we believe will be more inviting to our customers. We are building these designs in 3 separate markets and we'll analyze customer reaction, sales and return on investment. We're pleased to report that our first 2 remodels recently opened in Columbus, Ohio. The exterior includes large windows to brighten the dining room, a mixture of natural materials and attractive landscaping, outdoor seating on the patio, and digital menu boards in the drive-thru. The interior includes a variety of seating in the dining room, combining booths, tables, counters and barstools, a Wi-Fi bar and comfortable lounge seating. The interior is decorated in natural finishes such as real wood and stone, and digital menu boards feature product photography and video. Customer response has been very positive, and sales for the first 2 weeks were up over 50%. Now while we realize this is not a trend and we don't expect this to be replicated at every store, it is a great start. Finally, I'd like to update you on our international development. We are very proud of what we have accomplished since the fourth quarter of 2008 in the area of international development as we continue to expand our global footprint. We have signed 5 long-term development agreements, as well as a joint venture agreement with Higa Industries in Japan, and we plan to open our first Wendy's in Tokyo later this year. We currently have 333 franchise restaurants outside of North America and more than 700 future restaurant commitments, totaling over 1,000 restaurants. We are also actively pursuing JV opportunities in China and Brazil. We opened our first 2 restaurants in Russia this quarter and expect to open 6 more this year. These openings are part of the development agreement announced last August with the Wenrus Restaurant Group to develop 180 restaurants in Russia over the next 10 years. In closing, we continue to make excellent progress on our Wendy's growth initiatives, and we believe these initiatives will help us deliver our long-term goal of average annual EBITDA growth of 10% to 15% in 2012 and beyond. Now I'll turn it back over to John.