Roland Smith
Analyst · Chris O'Cull
Thanks, Steve. At our Investor Day presentation in New York on January 27, we shared seven key initiatives for the Wendy's brand in 2011, and these are highlighted on Slide 19. We plan to continue to reinforce our real brand positioning, as we rollout exciting new products and communicate with our customers. We're launching our new Dave's Hot 'n Juicy Cheeseburgers this fall after excellent results in test markets, we plan to continue to reinforce the My 99 Value Menu strategy, we're expanding our breakfast into new markets, we plan to focus on operational excellence to heighten the customer experience, we're continuing our remodeling program, and we're preparing for new restaurant growth in North America and international. All of these initiatives will help us drive positive same-store sales both in 2011 and the future. Now I'd like to review some of these initiatives in more detail. Our real brand positioning, which we introduced in 2009, means real taste, real food, real ingredients, real service and a real experience in our restaurants. Therefore, in every product that we are currently developing, our goal is superior freshness and taste. And in our restaurants, our goal is to deliver a superior customer experience. A top priority is to dramatically improve our core products to fully deliver on our real brand positioning. Over the past year, we've significantly improved our salads, value products and fries. And I'd like to share with you what we're doing to improve some of our other core products. Nothing is more important to Wendy's than hamburgers. And while our hamburgers are already top-rated in ZAGAT surveys, we are taking our entire hamburger line to a whole new level. We're naming our new hamburger line, Dave's Hot 'n Juicy Cheeseburgers, and we plan to introduce them nationally in the second half of 2011. We've named our new hamburger line after our Founder, Dave Thomas, whose passion for serving the very best hamburgers created this brand 41 years ago. Our new cheeseburger has beef that is juicier and 40% thicker; has quality toppings like crinkle cut pickles and red onions, melted cheese and, importantly, a butter-toasted bun. Dave's Hot 'n Juicy Cheeseburgers are currently being tested in five markets: Austin, Providence, Virginia Beach, Las Vegas and Louisville. So far, customer feedback has been outstanding and repurchase levels have been very strong. As you can see from this slide, our sales of cheeseburgers have significantly increased in our test markets. The national rollout will require an investment in new equipment, such as bun toasters, grill enhancements and small wares. The cost of this equipment and enhancements will range from $13,000 to $23,000 per store. It will take several months to get the equipment built, shipped and installed in our stores, and we expect to have all of this in place in the second half of 2011 for our national introduction. Hamburgers are not the only new products in the pipeline. In March, we will be promoting a fish and chips combo, which pairs our new natural-cut sea salt fries with a premium North Pacific Cod sandwich. In the second quarter, we will offer a new outstanding seasonal salad that will be in addition to our salad line that was introduced in 2010. Our newest salad will feature fresh blueberries and strawberries, a premium chicken fillet and real Asiago cheese on a bed of 11 fresh greens with 100% natural, fat-free Acai berry dressing. We will also be featuring a new Frosty this year with the same fresh blueberries and strawberries. Also this year, we will continue to promote Wendy's My 99 Everyday Value Menu. Since the introduction of My 99, unit sales of Value Menu items have increased, and we have seen improvement in overall transaction trends as well. Another core product that we are working to improve is our line of chicken sandwiches. In 2010, we made improvements to our chicken fillet when we introduced our new Garden Sensations salads line. These included a larger, more tender fillet and a change in our marinating and breading system. These enhancements were included in the recent rollout of our new Asiago Ranch Chicken Club sandwich, which replaced our current Chicken Club. However, we're not stopping there. Just as we did with our gold hamburger project, which resulted in Dave's Hot 'n Juicy Cheeseburgers, we now have a gold chicken project underway. Now I'd like to update you on breakfast. As we have stated in the past, breakfast is a day part where we see significant opportunity. We believe that in the near term, breakfast could add $140,000 to $150,000 to our current AUVs of $1.4 million. Those of you that attended our Investor Day presentation in January, were able to sample some of our new breakfast products, and your feedback was very positive. We have a unique line of breakfast products to include an artisan egg sandwich, grilled breakfast Panini, warm oatmeal bar and seasoned homestyle potatoes. In addition, we've developed a new premium coffee blend to complement these products. In 2010, we launched breakfast in four test markets: Kansas City, Phoenix, Pittsburgh and Shreveport. In the first half of 2011, we are introducing breakfast in two additional markets, Louisville and San Antonio. And in the back half of the year, we will continue to add more breakfast markets. And by the end of 2011, we plan to have our new breakfast in about 1,000 stores. Next I'd like to review our remodeling plan. We are currently working on designs for our next generation of Wendy's restaurants. We want our restaurant designs to reflect our real brand positioning and to be much more appealing to customers. We are planning 100 remodels in 2011, and 75 will be our new restaurant design, which we plan to finalize in the second quarter. We look forward to sharing our new restaurant designs with you on a future call. The final 2011 key initiative for Wendy's is to prepare for new restaurant growth, both in North America and international. We believe we have the potential for 1,000 new stores in North America because there remain many markets with low penetration, and we have less than half the number of restaurants as our largest competitor. We plan to add more than 60 new restaurants to our system in 2011, and we plan to increase the pace of development in 2012. The second component for new restaurant growth is expanding our global footprint. We’ve signed numerous development agreements over the past two years, including Singapore, the Middle East, Russia, the Eastern Caribbean and Argentina. We see a potential to reach 8,000 international units and believe that almost 40% of our 8,000-unit potential is in three countries: China, Brazil and Japan. Now I'd like to highlight our most recent international announcements. In February, we signed a new agreement with our current franchisee in the Philippines, Wenphil. They plan to add 44 new restaurants and bring the total number of Wendy's locations in that country to 75. And yesterday, we announced our first international joint venture since the Wendy's/Arby's merger, an agreement with Higa Industries in Japan. Higa Industries is a leading food importer and distributor that previously owned and operated 180 Domino's pizza restaurants in Japan. Higa Industries is led by Ernest Higa, who is a pioneer and innovator in the restaurant industry in Japan, and we are excited about partnering with this outstanding organization. We expect the joint venture to open its first Wendy's restaurant in Central Tokyo in late 2011 and then to grow rapidly. Slide 30 shows a breakdown of the 8,000-unit potential for international growth. As you can see, we currently have approximately 340 international stores and 610 future store commitments. Our international presence would grow to almost 1,000 units when all store commitments currently on the books are fulfilled. And we expect that number to increase as we renew agreements with franchisees and sign additional development agreements that are currently under negotiation. In closing, I'd like to summarize our growth initiatives. We intend to grow sales and margins by introducing exciting new products and expanding our day parts, especially breakfast by continuing to focus on operational excellence, by modernizing our facilities with contemporary new designs and by increasing our global footprint with expansion in North American and international markets. We believe these initiatives will help us achieve our long-term goal of average annual EBITDA growth of 10% to 15% beginning in 2012. Now I'll turn the call back over to John to cover some upcoming events and the Q&A. John?