Steve Brass
Analyst · Jefferies. Please proceed with your question
Thanks, Wendy, and thanks to all of you for joining us this afternoon. Today, I'll begin by discussing our sales results for the second fiscal quarter of 2023. I will also provide you with an update on our must-win battles and the results from an internal diversity, equity inclusion and belonging survey we recently completed. Sara will review some financial topics with you, including our updated guidance for FY ‘23. As Wendy mentioned earlier, we have prepared a presentation covering our second quarter results and have posted it to our investor website. We invite you to refer to that document for the duration of our call. Let's discuss our sales results. Today, we reported net sales of $130.2 million for the second quarter of fiscal year 2023, which was relatively constant compared to the same period of last year. There are several things obscuring top line performance this quarter. Sales volumes are down year-over-year as expected due to the severe disruptions caused by the price increases we put into place over the last 12 months. We estimate that the disruptions caused by price increases impacted our sales by about $15 million in the second quarter. Translation of our subsidiaries results into the U.S. dollar had an unfavorable impact of about $5.5 million on our consolidated net sales in the second quarter. On a constant currency basis, net sales would have increased by 4% year-over-year. Also impacting our top line results this quarter is our values guided decision to suspend sales of our products to our marketing distributor customers in Russia and Belarus, which negatively impacted our sales, purchased over $3 million. So now let's take a closer look at second quarter results in our trade blocks starting with the Americas. Sales in the Americas, which includes the United States, Latin America and Canada were up 15% in the second quarter to $62.9 million. This increase in sales was driven primarily by strong maintenance product sales in the United States, which increased 22% in the quarter. This was due to a trifecta of strong sales of WD-40 Multi-Use Product, WD-40 Specialist, 3-IN-ONE, which all performed well in the quarter. The increased sales were driven by the favorable impact of price increases on revenues as well as increased production capacity and improved availability as our supply chain continues to adapt. These increases were somewhat offset by lower demand, which resulted in decreased sales volumes. Maintenance product sales in Canada increased 12% in the second quarter, primarily due to the favorable impact of price increases, which were partially offset by unfavorable changes in foreign currency exchange rates and weaker economic conditions. Maintenance product sales in Latin America were up 3% in the second quarter when compared to last year due to higher sales in Mexico. Maintenance product sales in Mexico increased 21% in the second quarter due to increased distribution successful promotional programs and price increases as well as the favorable impact of changes in foreign currency exchange rates. However, this growth in Mexico was significantly offset by decreased sales volumes in our Latin America marketing distributor markets due to weaker economic conditions and lower levels of demand. In total, our Americas segment made up 48% of our global business in the second quarter. Over the long term, we anticipate sales within this segment will grow between 5% to 8% annually. As a reminder, the compound annual growth rates associated with our trade blocks reflect our long term growth expectations and may not always align with shorter term trends and results. Now let's take a look at what happened in EMEA this quarter. Sales in EMEA, which includes Europe, Middle East, Africa and India were down 13% in the second quarter to $46.8 million. Currency fluctuations significantly impacted our sales results for EMEA trade block during the quarter. Changes in foreign currency exchange rates had an unfavorable impact of nearly $5 million on net sales for the second quarter. On a constant currency basis, sales would have decreased 4% compared to the second quarter of last year. The disruptions we've been experiencing in EMEA, primarily due to the pricing actions we've taken over the last 12 months coupled with our loss of sales in Russia and Belarus have gotten us off to a rocky start. However, we're expecting a strong comeback in EMEA in the second half of the fiscal year. As you know, we sell into EMEA through a combination of direct operations as well as through marketing distributors. Sales in our EMEA direct markets, which accounted for 74% of the region's sales in the second quarter declined by 2% during the quarter compared to last year. This decline was due to a lower level of customer orders and promotional programs as a result of pricing actions we took earlier this year and was partially offset by the favorable impact of price increases. In addition, weaker market and economic conditions have led to reduced footfall in some retail channels. Changes in foreign currency exchange rates also had a negative impact on net sales for the direct markets in the second quarter. Sales in our EMEA distributor markets, which accounted for 26% of the region sales in the second quarter decreased by 35% during the quarter compared to last year. More than half of this decline was due to our suspension of sales in Russia which resulted in decreased sales of approximately $3.3 million compared to last year. The remaining decline was linked to the impact of changes in foreign currency exchange rates and lower sales volumes of maintenance products in most distributor markets but particularly in India and Turkey. In total, our EMEA segment made up 36% of our global business in the second quarter, over the long term, we anticipate sales within this segment will grow between 8% to 11% annually. Now on to Asia Pacific. Sales in Asia Pacific, which includes Australia, China and other countries in the Asia region were down 4% in the second quarter to $20.5 million. In Australia, sales were up 6% in the second quarter. This increase in sales was driven by strong sales of maintenance products, which were up 15% in the quarter, but this was partially offset by lower sales of home care and cleaning products. Higher maintenance product sales were due to the favorable impact of price increases and successful promotional programs. Changes in foreign currency exchange rates had an unfavorable impact on sales in the second quarter. On a constant currency basis, sales for Australia would have increased by 10% compared to last year. In our Asia Pacific distributor markets, sales were down 11% compared to last year, primarily due to lower sales of WD-40 multi-use product driven by weaker market demand and economic conditions as well as the timing of customer orders. We put a price increase through in December of 2022, and many of our distributors purchased product in advance of those price increases. This decrease in sales was partially offset by the positive impact of price increases. In China, sales were relatively constant compared to last year. The favorable impact of price increases we've implemented were completely offset by the unfavorable impact of changes in foreign currency exchange rates. On a constant currency basis, sales would have increased by plus 7% compared to last year. In total, our Asia Pacific segment made up 16% of our global business in the second quarter as the long term, we anticipate sales within this segment will grow between 10% to 13% annually. Our words and our prospects for the remainder of the fiscal year. We signaled to investors back in October that we expected revenue in the first six months of fiscal year '23 to be disrupted by the implementation of the unprecedented price increases that we put in place over the last several months. I'm pleased to report that we have now worked through most of those disruptions. And the prospects for revenue growth in the back half of the fiscal year are looking optimistic. Indeed, I'm happy to report that it's looking like the month of March, though not yet fully finalized from an accounting perspective will be a new record sales month for the company. This includes a very strong recovery in EMEA. As we emerge from the price-related disruptions we've experienced despite slower economic activity in some regions, we expect stronger top and bottom line growth for the remainder of the fiscal year. Now let's talk about our growth aspirations in must-win battles. Globally, we're targeting revenue growth in the mid- to high-single digits to deliver against our aspirational 2025 goal. The bulk of that growth is expected to come from sales of WD-40 multi-use products through geographic expansion, increased penetration and premiumization and supported by our continued investment in digital commerce. These areas are encapsulated by what we referred to as a must-win battles and must win battles are the primary areas of action that will enable us to deliver against our revenue growth aspirations. These hyper focused actions are the key drivers of revenue growth. Our largest growth opportunity in first must-win battle is a geographic expansion of the blue and yellow can with deliberate top. So consolidated sales of our flagship brand are down 1% in the second quarter and 7% year-to-date, we have a high level of confidence that the WD-40 multi-use product will return to solid growth this fiscal year. Despite this disappointing result, we've experienced significant growth in priority markets like the United States, Mexico and China, where sales of WD-40 multi-use products have increased year-to-date by 13%, 12% and 10%, respectively. We've identified 20 priority markets, which show the highest potential for growth and we will continue to prioritize investing in these priority markets to drive stronger growth into the future. Our second must-win battle is to grow WD-40 multi-use product to premiumization. We began our premiumization journey in 2005 and we came up with a solution to the biggest problem our end users were having with our product, they kept losing the little red straw. Our Smart Straw delivery system solves that problem. And as a result, it delights our end users. In addition, premiumization creates opportunities for revenue growth and gross margin expansion. Year-to-date, sales of WD-40 Smart Straw and EZ-Reach when combined were $89.4 million, down 7%. However, we do expect to return to growth in the second half of the fiscal year. Sales of premiumized products represented 46% of global sales of WD-40 multi-use product year-to-date. Our Smart Straw next generation delivery system is currently available in the Americas and is being rolled out globally this fiscal year. Smart Straw next generation supports our objective to grow premium delivery system penetration to greater than 60% of WD-40 multi-use product sales by 2025. Our third must-win battle is to grow WD-40 specialists. Sales of WD-40 specialists were up 5% in the second quarter and 13% year-to-date. The United States continues to see outstanding momentum with WD-40 specialist this year, reporting an increase of 39% year-to-date. We're pleased that WD-40 specialist is fully leveraging our most iconic asset, the blue and yellow brand with a little red top. We recently conducted some end user research and learned that DIY and Tradesman in the U.S., Germany and the UK who have used WD-40 specialist are significantly more likely to highly recommend our brand than those that have only used WD-40 multi-use product. I shared with you earlier this year that you will see an increased focus in three key areas: which I call my strategic priorities during my tenure. The first of those areas is pivoting the company toward a more sustainable future. I'm excited to share with you today that we've launched a new WD-40 Specialist product developed with sustainability in mind. WD-40 Specialist Degreaser and Cleaner EZ-PODS are a new degreasing formulation comprised of concentrated pods rather than the traditional liquid format. EZ-PODS have no harmful fumes and non-abrasive, non-corrosive, leave no residue and don't require California Prop 65 warning. This innovative new product is one of the first products of its format. When paired with a reusable plastic bottle our EZ-PODS reduce plastic waste. In addition, shipping the small pod drove (ph) and larger liquid full containers, improved transportation and storage efficiency and costs. The product is currently available in the United States. Going forward, we expect WD-40 Specialist would be our vehicle to launch many more sustainable products in the future. With this in mind, we've recently added two new roles to the company, one in research and development and other in supply chain. Both these senior global functions will have a significant role to play in pivoting the company and its products towards a more sustainable future. Our final investment battle is focused on driving digital commerce. E-commerce sales were up over 18% in the second quarter and 34% year-to-date. This was driven primarily by strong growth in the U.S. and China. We continue to believe we are well positioned to benefit from the significant shift to online behaviors in the post-pandemic world. Digital commerce is not just about driving online sales. It's about driving awareness of our brands and teaching end users how to use them. We're focused on developing a data-driven marketing strategy that empowers us to engage directly with end users in meaningful ways online and expect e-commerce will be the fastest-growing retail sales channel globally for the duration of fiscal year 2023. Now I'd like to share a quick update on our Tribe WD (ph). We call ourselves a Tribe WD-40 company. We define tribe as a community of people with shared values and a shared purpose. At WD-40 company, we know our culture is our super power. One of the things I'm most proud of is our stable, highly engaged, highly committed tribe of employees. We recently conducted a check-in with our tribe, and our global employee engagement score continues to be industry-leading at 94%. We benefit greatly from the discretionary effort that comes from that high level of engagement. In addition to regularly measuring employee engagement, we've begun to regularly measure diversity, equity, inclusion and belonging. I'm happy to share with you that 84% of our tribe mates believe our company actively promotes and values diversity. 78% degree that WD-40 Company is an equitable place to work. 89% believe our culture is an inclusive one and 92% of our tribe mates experience a sense of belonging here. We believe the belonging is a psychological feeling of acceptance, connectedness, security, support, inclusion and identity. Although these results are positive, our work is not yet done. We're exploring new ways to create an even more diverse, equitable and inclusive workplace for every tribe made experience is a sense of belonging. One of the lessons we've gained from this work is that belonging exists when diversity, equity and inclusion behaviors exist. This mindset must begin at the very top of the organization and to achieve this senior management and Board level diversity are critical. We have made fabulous progress in this area as reflected by the makeup of our Board of Directors and senior leadership team, which we refer to internally as a global strategic counsel. Our current Board reflects the most diverse board composition in our company's history. In addition to gender and ethnic diversity, our Board is comprised of diverse nationalities, cultural backgrounds and world views. We are equally proud that our Global Strategic Counsel currently has eight female members out of 16 management members and six nationalities are represented. We believe diversity and leadership fuels diversity of thought, which leads to better strategic decision making. Also supporting our tribe and another one of my strategic priorities is to leverage our capability as a global learning and teaching organization, and transform our company into a true global learning organization. We believe that learning is a foundation of our agility and sustainable growth into the future. In support of this initiative, we now have a Global Director of Learning who is 100% focused on enabling us to learn faster to grow faster by coordinating increasingly consistent global learning programs. The level of global interaction of our tribe mates around key aspects of strategic execution is increasing exponentially and a mantra of learning faster to grow faster is permeating our language and actions. Now I'll turn the call over to Sara, who will provide you with a financial update on business.