Steve Brass
Analyst · Davidson. Your line is now open
Thank you, Garry, and good afternoon. Today is quite an emotional day for this earnings team as both Garry and Jay complete their final earnings call. I want to take a moment to thank Garry and Jay for their relentless commitment to our company and its stakeholders. Their fingerprints are all over this wonderful company and I honestly don’t think I could be inheriting a better situation. As part of Garry’s legacy, it’s created a powerful global infrastructure over the last two and half decades. The blue and yellow brand with a little red top is stronger than ever and is one of the most widely distributed and most consistently executed global brands out there. And then, of course, as our secret formula, not the one found inside the blue and yellow can with a little red top, but rather our wonderful global tribe mates. We believe in the will of the people. Will is not tangible, and you won’t find it on our balance sheet. It encompasses morale, motivation, collaboration and a desire to offer discretionary effort. Our special culture is absolutely a key source of competitive advantage and a critical multiplier of our strategic effectiveness, which will enable us to drive progress and sustain success. Now let’s take a closer look at our results. Last quarter, we shared with you that market conditions suggested that for the full fiscal year, sales were likely to be in a range of between $519 million to $532 million, reflecting year-over-year growth of between 6% and 9%. Today, we reported net sales of $518.8 million for fiscal year 2022, up 6% over last fiscal year. Changes in foreign currency exchange rates had an unfavorable impact of $8.3 million on net sales for fiscal year 2022. On a constant currency basis, net sales would have been up 8%. Fiscal year 2022 was a challenging year, dominated by inflation, geopolitical tensions, currency headwinds and continuing disruptions caused by the COVID pandemic. We learned to expect the unexpected in fiscal year 2022. We are a better prepared and more agile organization because of the challenges we have faced. We are pleased we were able to achieve topline growth in this volatile environment. Unfortunately, gross margin was the Achilles heel of fiscal year 2022. As inflation hit 40-year highs, we had to make exceptional efforts to adapt, which meant implementing our largest set of price increases. Jay will share the details of how those price increases impacted our gross margin with you in a moment, but first, let’s dive into the fourth quarter. For the fourth quarter, we reported net sales of $130.4 million, which reflects an increase of 13% over the fourth quarter of last year. Changes in foreign currency exchange rates had a larger than anticipated impact on sales in the fourth quarter, resulting in unfavorable impact of $6.7 million on net sales for the fourth quarter. On a constant currency basis, net sales would have increased 19% over last year. So now let’s take a closer look at fourth quarter results in our trade blocs, starting with the Americas. Sales in the Americas, which includes the United States, Latin America and Canada were up 25% in the fourth quarter to $68 million. Sales of maintenance products increased 30% in the Americas due to increased sales of maintenance products in the U.S., Canada and Latin America, which all experienced double-digit growth. Maintenance product sales in the United States increased 21% or $8.1 million in the fourth quarter due to strong sales of both WD-40 Specialist and WD-40 Multi-Use Product. The strong sales were driven by the timing of promotional programs, the impact of price increases, as well as continued strength in the industrial channel. WD-40 Specialist sales were up 73% in the quarter due to increased production capacity and improved availability as our supply chain continues to strengthen. Maintenance product sales in Canada increased 41% or $1.3 million in the fourth quarter due to the timing of customer orders, the impact of price increases and successful promotional programs. Our tribe in Canada is seeing phenomenal results with premiumization as they were the first country to launch Smart Straw Next Generation. Maintenance product sales in Latin America increased 80% or $5.4 million in the fourth quarter, resulting in the strongest sales quarter in the region’s history. The increase in sales in our Latin American distributor markets was partially due to many distributor customers purchasing products in advance of price increases that went into effect in the fourth quarter. In addition, we continue to experience positive momentum in our direct market in Mexico from the shift we made in 2020 from a distributor model to a direct market. In total, our Americas segment made up 52% of our global business in the fourth quarter. Over the long-term, we anticipate sales in this segment will grow between 5% to 8% annually. As a reminder, the compound annual growth rates associated with our segments reflect our long-term growth expectations for the segment and may not always align with shorter-term trends and results. Now on to EMEA. Sales in EMEA, which includes Europe, the Middle East, Africa and India were down 3% in the fourth quarter to $43.6 million. Currency fluctuations significantly impacted our sales results for our EMEA trade bloc during the quarter. Changes in foreign currency exchange rates had an unfavorable impact of $5.9 million on net sales for the fourth quarter. On a constant currency basis, sales would have increased 10% over the fourth quarter last year. In addition, lower sales of homecare and cleaning products negatively impacted EMEA sales in the fourth quarter. The COVID-19 pandemic resulted in particularly strong demand in homecare and cleaning products last year, which was not repeated this year. As you know, we sell into EMEA through a combination of direct operations, as well as through marketing distributors. Sales in our EMEA direct markets, which accounted for 71% of the region’s sales in the fourth quarter, declined by 7% during the quarter to US$31 million. Changes in foreign currency exchange rates had an unfavorable impact on net sales for the fourth quarter. On a constant currency basis, sales would have increased 6% over the fourth quarter last year. When foreign currency fluctuates from period to period, it can sometimes be informative to look at our results in the local currencies in which we conduct sales transactions in our direct markets. In our euro-based EMEA direct markets, in local transaction currencies, we experienced double-digit growth in nearly every market. We are seeing strong sales of both WD-40 Multi-Use Product and WD-40 Specialist in these direct markets. We do believe that a portion of this activity was due to some customers purchasing product in advance of the price increases that went into effect late in the fourth quarter or are going into effect early in the first quarter of fiscal year 2023. In the United Kingdom, our pound sterling based direct market total sales in transaction currency decreased by 24% in the fourth quarter. This decrease in sales is primarily attributable to reduced demand for our maintenance products compared to the prior year period. In the comparable period of last fiscal year, we experienced increased demand due to isolation and renovation trends associated with the pandemic. Sales in our EMEA distributor markets, which accounted for 29% of the region’s sales in the fourth quarter increased by 7% during the quarter to US$12.6 million. Currency does not materially impact our EMEA distributor markets. Sales continue to be impacted by our values-guided decision to suspend sales of our products to our marketing distributor customers in Russia and Belarus. In total, our EMEA segment made up 34% of our global business in the fourth quarter. Over the long-term, we anticipate sales in this segment will grow between 8% to 11% annually. Now on to Asia-Pacific. Sales in Asia-Pacific, which includes Australia, China and other countries in the Asia region were up 18% in the fourth quarter to $18.8 million. In our Asia-Pacific distributor markets, sales were $9.5 million in the fourth quarter, up 64% compared to last year. The product we sell in our Asia-Pacific distributor markets is sourced from a third-party manufacturer in Shanghai. You will recall that there were severe lockdown measures in place last quarter in Shanghai, which were lifted on June 1st. After the lockdown was lifted, we resumed shipping product to our customers in our Asia-Pacific distributor markets, resulting in strong fourth quarter sales results. In Australia, sales were $5.5 million in the fourth quarter, up 3% compared to last year. Changes in foreign currency exchange rates had an unfavorable impact on sales for the fourth quarter. On a constant currency basis, sales would have increased by 11% compared to last year. These sales increases were driven by strong sales of WD-40 Multi-Use Product due to increased growth of our base business, increased promotional activities and price increases that went into effect in February. In China, sales were $3.8 million in the fourth quarter, down 21% compared to last year, driven primarily by the timing of customer orders in the industrial channel and decreased sales through the e-commerce channel. Changes in foreign currency exchange rates had an unfavorable impact on net sales for the fourth quarter. On a constant currency basis, sales would have decreased by 18% compared to last year. We remain optimistic about the long-term opportunities in China. We expect volatility along the way due to the economic and health related impacts of COVID-19, the timing of promotional programs, the building of distribution, shifting economic patterns and varying industrial activities. In total, our Asia-Pacific segment made up 14% of our global business in the fourth quarter. Over the long-term, we anticipate sales within this segment will grow between 10% to 13% annually. Now a brief update on our Must-Win Battles. Our Must-Win Battles are the primary areas of action that will enable us to deliver against our revenue growth aspirations to drive sales to between $650 million to $700 million by the end of fiscal year 2025. These hyper focused actions are the key drivers of revenue growth. Our largest growth opportunity in first Must-Win Battle is the geographic expansion of the blue and yellow can with a little red top. We continue to experience growth of our flagship brand with global sales of WD-40 Multi-Use Product up 8% in fiscal year 2022. We have experienced significant growth in priority markets like China, Mexico and India, where sales increased by 13%, 31% and 45%, respectively. Mexico is a shining example of how we can drive strong growth in emerging markets with appropriate resourcing. We transitioned Mexico from an indirect to a direct market two years ago, and since that time, we have 2.5 times the sales in FY 2022 compared to FY 2020. We have identified 20 priority markets, which show the highest potential for growth and we will continue to prioritize investing in these priority markets to drive stronger growth into the future. Our second Must-Win Battle is the premiumization of WD-40 Multi-Use Product. Premiumization creates opportunities for revenue growth, gross margin expansion, and most importantly, it delights our end users. In fiscal year 2022, sales of WD-40 Smart Straw and EZ-REACH, when combined, grew 4% year-over-year, with growth across all three trade blocs and currently represent 47% of global sales of WD-40 Multi-Use Product. It’s worth noting that the percentage of premiumized sales has remained relatively constant compared to last fiscal year. That is because as we continue to drive premiumization in many markets, the growth of our classic WD-40 Multi-Use Product is growing at a faster pace in many emerging markets, particularly in some of our emerging markets where Smart Straw is not yet available. Over the long term, we continue to believe that there is significant opportunity to drive sales of premiumized products in both developed and emerging markets. As additional capacity for Smart Straw Next Generation comes online, we will move closer to our objective for this Must-Win Battle, which is to grow sales of premiumized products to greater than 60% of WD-40 Multi-Use Product sales by the end of 2025, which represents a growth opportunity of approximately $140 million. Our third Must-Win Battle is to grow WD-40 Specialist. In fiscal year 2022, sales of WD-40 Specialist were up 19% compared to last year. We saw sales growth of WD-40 Specialist across all our segments, but the United States saw outstanding growth reporting an increase of 51% compared to last year. This was driven by several things. First, we have done the co-owner on the capacity constraints we have been experiencing in our U.S. supply chain. In addition, the new brand architecture is completely rolled out in the United States and improving the sell-through of our WD-40 Specialist brand products. As I have shared with you in the past, we fully rolled out the new brand architecture in Australia, and WD-40 Specialist continues to set a new benchmark there, with sales of WD-40 Specialist reaching over 35% of WD-40 Multi-Use Product sales in FY 2022. Our final Must-Win Battle is digital commerce. Our vision for digital commerce is to engage with end users at scale, making it easier to access, learn about and purchase our brands. In fiscal year 2022, global e-commerce sales were down 8% compared to last fiscal year, partially due to the continued rebalancing of sales towards brick-and-mortar locations. Despite our slow results this fiscal year, there is a significant opportunity ahead of us in the digital commerce space. In the Americas, digital commerce sales rolled back in the latter part of the year, which gives us great confidence that we are through the worst of the downturn. We expect sales in the e-commerce channel will return to strong growth in fiscal year 2023. More importantly, we will continue to leverage our digital capabilities as an accelerator of our growth going forward. Now I will turn the call over to Jay, who will provide you with a financial update on the business.