John F. Coyne
Analyst · Needham
No. I don't think it's cloud storage. I think it's -- when you think about the retail channel, where the price of the product on the retail shelf is dominated by the cost of the hard drive within that package. Consequently, the increases in hard drive pricing immediately post-flood, there were 2 impacts on the retail channel. One, was availability. The second was that the price increases on drives were immediately reflected in the full level of the increase to the consumer. If you look at all our other markets for hard drives, the hard drives incorporated in a larger system, where the hard drive is maybe 10%, 15%, at most 20% of the system value billing material. And consequently, the price increases in those markets had less chilling effect on purchasing behavior. So I think there's a 2-part element. The third element that affected the retail channel was that absent a clear visibility into supply, the retailers were reluctant to place ads and give prominence to the category because they were not sure that they could fulfill the demand that they would create by doing those promotional activities. So you take those 3 elements -- have contributed together. We believe the demand for personal ownership, availability, security of content and the value proposition of owning a terabyte of your own secure accessible data for less than $100 compared with renting that same capacity at 10x or 20x that cost over a reasonable expectation of lifetime of that data in the cloud, we believe the personal content ownership, both from a safety and security and keeping other people's eyes off it, as well as the value proposition, offer a compelling value. And so we believe we're going to see the retail market rebound as the constraints I outlined go away. And in fact, we see the way that the cloud enables mobility and the way that it enables people to easily generate content on mobile devices and consume content on mobile devices, all plays into a significant increase in demand for personally -- personal storage for personal content and home-based personnel network-attached storage or personal cloud storage, and we're addressing both of those markets. Now just to hedge our bets, of course, we're very strong players in the cloud market. In fact, the entire cloud would not exist, were if not for the backbone technology of performance and capacity enterprise product. So either way, we win.
Jayson Noland - Robert W. Baird & Co. Incorporated, Research Division: And a follow-up with Wolfgang on synergies between the 2 subsidiaries, could you talk about that a little bit generically? I assume that some it could include minimizing product overlap, but not really sure what you can and can't do there with the regulator.