Marc Benioff
Analyst · Nomura Securities
Hey, thanks, David, for the world's largest IR introduction. We're having an outstanding year of growth, and I'm absolutely delighted to share our second quarter results with all of you today. Revenue for the second quarter rose 34% from a year ago to $732 million, and constant currency revenue grew even faster at 37%. Just one year after surpassing a $2 billion annual revenue run rate, we now expect to break through that $3 billion annual revenue run rate threshold next quarter. Pretty awesome. It was only a couple of years ago that I remember was on the phone with all of you talking about a $1 billion revenue run rate, and now we're at $3 billion.
Operating cash flow exceeded $130 million, an increase of more than 60% year-over-year. Operating cash flow is one of the very best measurements of success at salesforce.com, and I'm delighted to see this great result. Deferred revenue was more than $1.3 billion, which is up more than 40% year-over-year, and the dollar value of booked business on and off the balance sheet now tops $4.1 billion, up more than 50% year-over-year.
Given our strong financial results and pipeline of new business, we're thrilled to announce that we're once again raising our full fiscal year 2013 revenue guidance. The high end of our guidance puts us on pace to deliver a full year revenue growth rate of 34%. Awesome. Since we first gave guidance in November last year, we have now raised our forecast for the year by more than $100 million. This is evidence of continued growth and execution at salesforce.com and the industry's move to social enterprise.
Salesforce.com is leading customers in their transformation to become social enterprises. Social enterprises are able to connect with customers, partners and employees in entirely new ways. And with our 6 product lines, the Sales Cloud, the Service Cloud, the marketing cloud, Salesforce Chatter, Work.com and Salesforce platform, our customers have the tools to create a true social front office and are revolutionizing the way they sell, service, market, collaborate, work and innovate. You'll be hearing a lot about that at Dreamforce on September 18 to 21, but more on that later.
Salesforce.com is the clear leader in sales, service, marketing and cloud platforms. Our flagship, Sales Cloud, is once again the undisputed leader in Gartner's Magic Quadrant for Sales Force Automation this year, in cloud or on-premise.
The Service Cloud is also the undisputed leader in Gartner's Magic Quadrant for customer service and support in cloud or on-premise, and I'm thrilled to announce that the Service Cloud has broken through the $500 million annual revenue run rate milestone and is well on its way to go to $1 billion. Congratulations to our Service Cloud team for their outstanding execution.
And you will see at Dreamforce the Salesforce Marketing Cloud, the next $1 billion product line in the making. Gartner predicts that CMOs will soon outspend CIOs over the next 5 years as the social revolution sparks the biggest transformation that the marketing industry has seen since the birth of television nearly 60 years ago.
With the acquisitions of the 2 #1 social media marketing companies, Buddy Media and Radian6, salesforce.com is now the clear choice for brands to listen, engage, advertise and measure their social marketing programs in a whole new way. And Salesforce's Marketing Cloud already manages more than 10% of Facebook's ad spend.
The Salesforce platform has been our fastest-growing product line over the past year and will be our fourth $1 billion opportunity. It is the only solution rated by Forrester as a leader in every single platform-as-a-service category for coders and for business experts, for ISVs and for service providers. That's why developers today have coded more than 300,000 applications on our Force.com service and more than 2 million apps on Heroku, making the Salesforce platform the #1 platform for business applications.
As cloud, mobile and social go to the [ph] heart of salesforce.com social enterprise architecture, the possibilities for innovation are really endless.
Now let me share with you a few examples of new social enterprise wins from the quarter. Allergan, a growing multi-specialty health care company, is transforming the physician experience with the Sales Cloud, Service Cloud and Salesforce platform. They're building a private social network that are going to give sales and service reps a 360-degree view of the physicians they support. And by moving a number of its apps under the Salesforce platform, Allergan is now -- is delivering a unified brand experience to its global community of physicians on any browser, on any mobile device, across any network.
And Virgin America is one of the fastest-growing airlines in the country is consistently voted #1 for its customer experience. Virgin is a highly distributed workforce where more than half of its teammates, such as pilots and flight attendants, are constantly on the move. With Salesforce Chatter and Work.com, Virgin is creating a wall-to-wall employee social network to align, motivate and drive teammate performance across its entire workforce, and I'm looking forward to welcome their Chairman, Richard Branson, to Salesforce's Dreamforce on September 19.
Nestlé is the world's leading nutrition, health and wellness company. They chose salesforce.com to connect more than 300,000 employees in what will be the largest Salesforce Chatter deployment ever. With Chatter, Nestlé plans to drive a whole new level of employee collaboration from inside the office for any mobile device.
And Aeon is Asia's largest retailer, with thousands of supermarkets, drug stores and other shopping outlets. They're transforming the supply-chain experience by connecting thousands of suppliers, distributors and employees in a partner social network with the Salesforce platform and the Sales Cloud.
In addition, Burberry expanded its relationship with salesforce.com in the quarter with a new Social Enterprise License Agreement. Burberry plans to transform the retail store experience for customers by standardizing its entire army of service professionals on the Service Cloud and extending it into the stores with its client selling app. Burberry also plans to use Salesforce's Radian6 to listen and engage with customers right where they are in social networks and will be using Site.com to allow teams to build web pages on the cloud. This complements Burberry's worldwide social enterprise network built on Chatter that's already been deployed to all of their employees.
Other new or add-on transactions in the second quarter included Axiom, Ashland, Cigna, KBDI, Levi's, Merrill Lynch, Office Depot and Vonage and much, much more. In every one of these transactions, companies are becoming social enterprises by using our social and mobile cloud platforms to redefine their front office and to reposition their old enterprise software as their back-office solutions.
Look, there's no better barometer for customer usage than its success in delivering the number of transactions that Salesforce is doing each and every day. Our service continues to support and deliver transactions for customers at an unprecedented scale. Today, our customers have created 1 million workflow rules, which is an increase of 50% year-over-year; 2 million custom objects, which is up nearly 60% year-over-year; and nearly 3 billion lines of Apex Code, which is twice the number from a year ago.
And I'm delighted to announce that we delivered nearly 60 billion transactions in the quarter, up 66% from a year ago. That's about 900 million transactions every business day. Salesforce.com is now waiting with anticipation for its first billion-transaction day. That will be a huge milestone in enterprise cloud computing when Salesforce delivers 1 billion transactions in a single business day, and it's coming very, very soon.
In 3 weeks, salesforce.com will host Dreamforce 2012. It will be the largest event in the history of enterprise software. If you thought last year was unbelievable, wait and see what we have in store this year. We're expecting to reach over 100,000 total attendees, 70,000 registered on-premise attendees and over 30,000 attending online. Dreamforce takes place from September 18 to 21 right here in San Francisco. It will be the industry's largest vendor-led gathering for social enterprises, and we'll have more than 350 partners in the expo and 750 breakout sessions.
And we will be inspired by some of the world's fastest-growing companies, like Virgin and Burberry, Facebook, Charles Schwab, Activision, General Electric, Coca-Cola, Toyota and so many more, who will share their vision and all the exciting ways that are transforming of their social enterprises.
They'll be bringing their global CIOs and their chief executive officers as well to talk about how they've achieved next generation of revenue growth. And just as we heard on Kimberly-Clark's earnings call how salesforce.com was paramount in helping them to achieve next-generation revenue growth, we continue to see salesforce.com's customers grow at a much higher level than any other customer of any other software company. In fact, salesforce.com's customers say that their revenue growth is, on average, 47% higher than their next-stage peers.
Join me on stage with a number of special guests talking about growth, innovation and execution at Dreamforce, which will include Richard Branson; Jeff Immelt; Angela Ahrendts; General Colin Powell; as well as a special appearance by motivational guru, Tony Robbins, who will run an entire day focused on how to transform yourself into the next-generation social enterprise; and our musical guest, the Red Hot Chili Peppers.
We'll also be hosting the third annual benefit concert for the UCSF Benioff Children's Hospital on Thursday, September 20, which will feature 7-time Grammy-award-winning musical group, Lady Antebellum; and comedian Dana Carvey. If you're interested in a sponsorship or a ticket for the UCSF Benioff Children's Hospital benefit, please go to theconcertforucsfbch.com or go to benioffchildrenshospital/concert.
To register for Dreamforce, you can go to Dreamforce.com and talk to David. And also please catch me on Mad Money tonight with Jim Cramer in about an hour. I'll look forward to seeing you there. And with that, let me turn this call over to Graham to discuss the financial details of our second quarter.