Luis Massiani
Chief Operating Officer
I know you have the $3.03 and a half million, you know, accounts there. I'm not sure if you can share how many of those have a bank account or bank product. Or just anything you can just help frame how big this opportunity could be potentially next year or further? Yeah. That's a great question. And the short answer to that last part that you asked on, you know, I'll call it the cross sell of other baking products into that channel. Is that it's not much? Is the way to characterize it today. But we view that as being one of the big opportunities and untapped you know, kind of channels where we think that we could do a substantially better job going forward. And so part of that is making the investments that we have on the technology front on people, and on, you know, expanding the product set. To be able to create a, you know, something that from a product perspective, from a product bundle perspective is attractive to be able to sell into that three and a half million client channel that we have there. And so part of that is banking, know, traditional banking products. Part of that is in insurance related products, Medicare related products. And so that is you know, it's coming together. We, you know, we anticipate in expect that there is going to be greater activity broadly in the age channel in 2026. And I'll, you know, I'll remind you that the opportunity going forward, particularly as it relates the addressable target market, is slightly different or it's actually very different to what we do today. Right? Today, the vast majority of what we do in HSA is a, you know, b to b to c business where we're going through large employers. And so it's not that the client relationship, even though it is a deposit account with us, is one removed in the sense that it really goes through the largest employer that is our kind of the that's how we originate the transaction accounts. As we move into the catastrophic and the bronze plan opportunities with that increase and expanded target size, really a direct to consumer business. It's much more akin to what we do in our traditional banking side, the consumer banking and through our direct channels. And so that's why we think that that's a great in that. The you know, that is identifying an HSA client that could become more than just HSA because it's gonna be a direct to consumer relationship. We're gonna be you know, data mining the you know, to identify the individuals and then having them be a date direct, you know, kind of broad HSA and Webster client. So you know, along with the way of saying that it's a great opportunity for us. We're building that we have the investments. We're making the investments. To be able to capitalize on that. And we envision that in 2026, we should start seeing some benefit out of all the investments that we've made.