David M. Zaslav
Management
Sure, thanks so much. Look, I think there's always this balance, but we have opted not to add meaningful inventory into our services, and I think this is a key element for us. When people go to Discovery, when they go to Science, when they go to Animal Planet or Oprah, we think that the load is critical. So that 1% could've been higher if we added some more spots, there's no question about it. We're significantly less than a lot of our peers, but we think for long-term brand value that's important. And I think it's a philosophical long-term position for our company. We're still investing a lot in content, we're investing in IP, we're seeing how do we position Discovery so that we have more viewers, we have better content and we have more strength three years to four years from now than we do now. So, you won't see us adding a lot of minutes to make a good quarter. We're going to focus much more on are we getting more people enjoying spending time with our channels, are we building more characters and building more shows that could really work, not just on linear but outside of linear. Right now, SVOD is relatively immaterial here in the U.S. because we own all of our content and we have a 30-year library. We have a fair amount of optionality. And depending on how the marketplace develops, there's a chance for us to do that, but that would be upside. And if there is a change in the marketplace and there is curation directly to consumers even if that content is not brand new, the ability to develop content, which we've looked at, for instance, on Science, developing a Science app, it's already converted into 48 languages. There has been some interest, as we've looked into the marketplace for Science, there could be some interest in Animal Planet that we could offer, much like you would see a Silicon Valley new media company, where we could offer some of those worldwide concepts like Science or Animal Planet in an app around the world over-the-top with content that isn't even that fresh that could nourish an affinity group. And that could be incremental, but that's not built-in today.