David M. Zaslav
Analyst · Nomura
Thanks, Craig. Good morning, everyone, and thank you for joining us. 2011 was another fantastic year for Discovery. The company delivered double-digit revenue and OIBDA growth marking our fourth consecutive year of double-digit earnings growth since becoming a public company in 2008. With the backdrop of global uncertainty, rapid technological advances and increasing competition across platforms, Discovery's ability to grow consistently over that time period underscores the sturdiness of our business model, the opportunity present across our global distribution platform and the universal appeal and long shelf life of our nonfiction content. Discovery's 2011 results demonstrate our continued focus on creating high-quality programming and then leveraging that content around the globe, as well as across a growing number of digital and consumer platforms. We did benefit from the continued strength of the ad market, both domestically and internationally. But more importantly, the double-digit growth and the sustained operating momentum speaks to our ability to take advantage of the opportunities provided by our unique infrastructure, as well as from an evolving media landscape. Before we take your questions, let me take a few minutes to highlight some of the initiatives that helped drive our success during this past year and discuss some of the opportunities we expect to leverage in order to sustain this momentum in 2012 and beyond. Around the world, demand for high-quality content has never been higher. Consumers are watching more television than ever before across traditional and developing distribution channels. Discovery's sustained strategy of building brands and capturing market share by investing on the screen to produce the best creative nonfiction content with great storytelling and compelling characters continues to pay dividends. You've heard me say in the past that while we are a great platform company, with 14 networks domestically and between 2 and 13 channels in over 210 countries globally, we are on a journey to become a great content company as well. In 2011, we took significant strides toward this goal by strengthening existing networks, extending popular brands around the world, investing in new brands to take advantage of our unique reach and tapping into new opportunities to further monetize our content library. Discovery Channel is the most widely distributed network in the world and the largest contributor of our overall revenues and cash flow. Approximately 70% of what we create on Discovery in the U.S. gets used in some capacity around the globe, and with that sort of global brand strength, keeping Discovery's domestic content pipeline strong and fresh has been a top priority. Over the past few years, Discovery's viewership was led primarily by tried and true hits, Dirty Jobs, MythBusters, Man vs. Wild and Deadliest Catch. And while the sustained success of these shows speaks to the durability of our content, we have been extremely focused on developing new tentpoles to engage audiences and drive viewership growth. In 2011, we added to our stable of big hits with several returning series delivering significant ratings gains versus a year ago, including Flying Wild Alaska, Sons of Guns and most notably, Gold Rush. Gold Rush grew its viewership 35% versus its first season and is the #1 show in television on Friday nights, beating all other cable networks and broadcast networks. And success begets success as we leverage the larger audiences on these returning series to drive several new series, including Moonshiners. The net result was fourth quarter viewership at Discovery was up 17%, and that momentum has continued into 2012 with viewership in January up versus a year ago. Helping drive the success last month was another new series launched on the back of Gold Rush, Bering Sea Gold, which delivered the highest-rated premiere of any series in the history of Discovery Channel. So with a bigger stable of returning hits, a great slate of new series and several blue-chip specials, including Frozen Planet, the 7-part documentary series, which is 4-plus years in the making and the successor to Planet Earth. It will debut in March, and it drew a bigger audience than Planet Earth in the U.K. when it ran 2 months ago. Discovery is truly poised to build upon its success this past year. We also developed additional tentpoles at other fully distributed networks. TLC delivered its highest viewership among women 25 to 54 in 7 years despite the absence of Sarah Palin's Alaska which aired in the fourth quarter a year ago. TLC has developed several young series to add to its stable of 25 established hits, including first-year series Long Island Medium, as well as returning series Sister Wives and Next Great Baker, each of which significantly grew their viewership this past season. Animal Planet, while down in 2011 from its strong performance in 2010, also developed several new hits this past year to complement the continuing success of River Monsters and Whale Wars and has a deeper stable than ever before heading into 2012. Their resurgence is already taking place with the return of Finding Bigfoot, along with the premiere of Gator Boys, helping to drive January viewership up 18%. Our strongest initiative domestically continues to be the record growth at Investigation Discovery, where we are capitalizing on the opportunity to build this brand and own a popular programming category. ID remains the fastest-growing network in cable. It's hard to keep calling this an emerging network, as it has certainly emerged. ID was a top 10 network for women 25 to 54 in January. Popular series such as Stolen Voices, Buried Secrets; On the Case with Paula Zahn; and Stalked drove viewership this past year up over 40% in its key demos following over 60% growth in 2010. And its growth is broad based with every night of the week delivering well over 20% growth. People not only tune into ID but they keep watching. It's the #1 channel in all of television for length of view, making it an even more attractive advertising platform, and we're really capitalizing on its success. ID was the largest driver of our domestic ad growth this past year, and with ratings continuing to rise, we're focused on further driving the CPMs and volume of this network in 2012. We're also delivering larger audiences at several of our other younger networks including Science and Military, both of which grew viewership this past year. And we took further steps to create additional value for advertisers by rebranding FitTV, Discovery Fit & Health and relaunching HD Theater as Velocity, both of which deliver key advertiser demographics and are attracting larger advertising dollars. The net result of our content efforts was market share growth in both viewership and advertising dollars. Viewership increased 3% across our portfolio in 2011, and this performance combined with pricing strength as well as increased demand helped us to drive mid-teen ad growth excluding onetime items. This growth, which built upon the 13% growth we delivered in 2010, speaks not only to the strong ad market but to the breadth and depth of the brands we have built, as well as the strategy that our best-in-class ad team formulated to maximize the market and viewership opportunities. Looking out to 2012 on the domestic ad front, we are off to a great start. And while it's still early, with a strong upfront under our belts, a strong and steady scatter pricing environment, cancellations in line with a year ago and meaningful momentum across our portfolio, we are optimistic that 2012 will be another year of solid ad growth domestically. Advertising was not the only area where we leveraged the quality and breadth of our content in 2011. We were able to generate significant additional value from tapping into the existing library we built over the last 27 years. As I said last quarter when we announced our Netflix deal, this is a great time to be in the content business. People are watching more TV over multiple platforms, and because we own the majority of our programming, Discovery is particularly well positioned to take advantage of these opportunities. We've said all along that Discovery is platform agnostic with regards to distributing our content, and in 2012, we anticipate additional opportunities to exploit the growing value of our content library. We also took several steps this year to further build our joint ventures, establishing real building blocks which should help drive viewership in 2012. OWN launched in January, and the network's focus this year was on establishing a foundation for Oprah's arrival on the network. The network learned a great deal about its audience, developing a wide array of new content and formats including several series which will be returning this year, such as Our America with Lisa Ling and Sweetie Pie's. Oprah is now fully engaged with her creative leadership team, and OWN is off to a nice start in 2012, with her hit show, Oprah's Next Chapter, setting viewing records for the network when it premiered. Oprah will be featured in additional formats throughout the year, so with sustained support from advertisers and affiliates and with multiple building blocks in place, we're excited to grow this network in 2012. The Hub also made significant strides during 2011, building its audience every quarter, and in the fourth quarter, our first with apples-to-apples comparisons, The Hub posted 31% gains in total day among kids 2 to 11. With a great slate of both new and returning series set for 2012, it's poised to build its audience in the year ahead. We are excited about the momentum across our U.S. Network portfolio and the prospects for driving it forward in 2012. But the true differentiator for us is the fact that our International business in 2011 delivered $645 million in OIBDA, up from $250 million 4 years ago, making International more than 1/3 of our business today. We have significant opportunities for sustainable growth across our International business given its deep and wide geographic footprint. We believe we have the best international media business, period. There remains strong organic growth in Pay TV globally, which this year helped drive affiliate growth of 11% in local currency terms. And we fully expect Pay TV growth to continue moving forward given that Pay TV penetration is low worldwide including below 40% across Latin America as well as Central and Eastern Europe. However, that is only part of the opportunity. Increased penetration not only drives affiliate revenues but also provides a more attractive platform for advertisers, and we have taken numerous steps to bolster our content and further drive advertising growth. We said 18 months ago we wanted to build a second global flagship in the female demo to complement Discovery much like we have here in the United States, and we have done just that with the swift and effective rollout of TLC. Today, TLC is in more than 115 million homes in over 150 markets, making TLC the most distributed female cable brand in the world. And the response from advertisers and viewers alike has exceeded our expectations. In many markets like Poland, Norway, Denmark, Sweden, we have a top network for women already, and the business is making money today. TLC was not our only new initiative this past year. We also launched 20 new feeds including several free-to-air networks to capitalize on our market position and platform strength. Led by Real Time in Italy, which has become a top 10 network for women in under a year, our free-to-air revenues increased over 65% this year on top of 60% growth a year ago. So we are finding additional avenues of growth even in more competitive markets. Overall, our new initiatives have already created significant value, contributing nearly half of our 18% ad growth internationally this past year. Our ad sales internationally now exceed $0.5 billion, and we will continue to be opportunistic in taking advantage of the unmatched platform we have built. It's too early to predict what will happen in 2012, but with penetration of Pay TV continuing, advertising continuing to look stable and growing, and a stronger content position from domestic success and international investment, we're poised to build upon our international growth in the year ahead. As we look to further exploit the domestic and international potential inherent in our platform, we remain focused on being diligent stewards of our already strong balance sheet. We generated over $1 billion of free cash flow in 2011, and delivering free cash flow remains a priority. We will only invest additional capital in those opportunities where we see significant upside. We'll continue to invest in content, but we'll do so incrementally, such as we have done with ID and our rollout of TLC globally. At the same time, we'll remain diligent in keeping SG&A cost stable, so we can continue to focus our spending on what goes on the screen. While investing in our existing content and businesses remains our top priority, we also continue to explore additional ways to deploy capital either through strategic acquisitions or through returning capital to our shareholders. In 2011, we returned just under $1 billion in capital to our shareholders, and with nearly $900 million still available under our buyback program, we will continue to return capital to shareholders aggressively if it is the best use of our balance sheet. Before I finish up, I'd be remiss if I did not acknowledge that this is Brad's last earnings call with Discovery. Our new CFO, Andy Warren, will be joining us next month, and I look forward to working with Andy to further drive our business and exploit the growth opportunities that remain ahead for Discovery. Brad has been a great financial and strategic partner to me and the whole team here at Discovery. Over the last 3 years, he built enormous value for us. He's a brilliant guy. I will miss him personally as well the whole leadership team. So with that, I'll -- he's going to be with us for another 60 days or so, but I'm going to pass it on to my good friend, Brad Singer.