Sam Mitchell
Analyst · Wolfe research. Please go ahead
Yes. Chris, the difference is the impact of the higher gross profits that is generated in the DIY business relative to the installer heavy-duty side of the business. And so losing volume in DIY has a bigger impact than a volume loss on the installer side of the business. And so it just kind of reinforces the importance of -- making sure that the DIY business, even though it's under pressure right now that we're taking action to address that so that our brand stays strong, our business stays strong. So as you think about Core North America, I feel like we're taking the right actions to stabilize this business. And as I mentioned earlier, on the installer side, we're seeing – even though we had a weak quarter, we're seeing some good progress when it comes to our ability to win new business, and maintain our margins. And I'm optimistic about our long-term progress. We've been able to see some steady although low single-digit-type growth on the installer heavy-duty side of the business. The DIY business is the one that has really got our attention with the dynamics that really became evident last summer. And to review, a little bit of that is that private-label over this last 12 months, really replaced what were on the shelf before, which were some of the mid-tier brands so private label is growing in its shelf presence, and it's replaced the mid-tier brands that were a significant competitor for Valvoline. And so essentially, a relatively small gap versus the mid-tier brands has now grown into a larger gap versus the value offering with private label. And so that is the reason for the share decline that we felt over this past period. And so we've got to adjust to that and we are making changes. The first that I mentioned was that, we've reduced our promoted price points on the conventional high mileage segment and with that we've seen a nice rebound in our business. In addition to that, brand strength has a lot to do not just with your price gap versus the value offering it has a lot to do with your consumer promotion, consumer marketing. And we've taken some real steps to address that. And I'm encouraged by what I see as a much stronger advertising and consumer plan that is going into effect now. The relationship with the trade and the brand support that you get from key accounts is really key to our brand success too. And that's where we continue to work very closely with our trade partners. And they want to help the DIY category too and they understand that it's not just being competitive on the value end the private label end, but it's also the importance of having strong brands like Valvoline that drive traffic to the stores. And so those relationships are solid. And so while we've seen some share loss over the last 12 months, I think we'll begin to see some stabilization there as we lap this period as we get into Q3 and Q4. So while we won't see volume progress so much in Q3, Q4 I think as we prepare ourselves for fiscal 2020, we'll be closer to that stabilization that I hope to see in DIY. But the last aspect, I'd like to emphasize is the importance of that cost-restructuring program that we put in place, because this gives us the room to make the adjustments to make the right investments and to keep the Core North America business healthy for us for years to come. That is a really important part of our strategy. So, as the Quick Lubes business becomes more important to our long-term success and our growth in the company obviously that should be very evident to investors. The Core North American business has been a consistent profit generator, cash generator for us and we're working to make sure that that continues to be the case in the long term. And this – the cost restructuring program is certainly going to help us do that. So, again, we're taking aggressive action on how we're approaching the business focused on the stabilization of Core North America and then continuing to pour investment and drive growth both in our Quick Lubes operations, but also adding units, building units, working with our franchisees on various growth plans, and continuing to make acquisitions. The environment for continued growth there is very encouraging and we're really hitting the sweet spot where the consumer is demanding that quick easy trusted experience that Valvoline and its oil changers offers better than anybody else. And so that is going to be a key part of our strategy. And as I mentioned earlier, we've got an Investor Day coming up in a couple of weeks and we look forward to sharing more about what that means for the long-term plans for the business.