Sam Mitchell
Analyst · Bank of America Merrill Lynch. Please go ahead, your line is open
Yeah, I mean, first of all we're really excited about the results that we’re seeing in Valvoline Instant Oil Change and the same-store sales performance, particularly that's been driven by our continued growth in transactions, so we’re continuing to win new customers to the business. And what we're seeing is that while we’re attracting new customers, we’re also doing a good job retaining new customers too and that's where we're seeing some nice year-over-year comp growth. And so when we look at the sustainability, first of all, of the same-store sales growth, we’re bullish for the future because we continue to learn from our digital marketing campaigns and to sharpen, not only the messaging, but the delivery and the targeting around those campaigns that helps bring in those new customers. With regard to the outlook, I mean, Q2 last year was relatively weak same-store sales performance, so we're going to have a very strong Q2 when it comes to same-store sales growth. As we get into the back half of the year, we did have quite good performance in both Q3 and Q4 in same-store sales performance. So, we'll be lapping tougher comps. We did see a really nice pick up, when we launched the new digital advertising campaign that took place kind of halfway through our Q3. But we'll still see some good solid growth in same-store sales, I believe in Q3. I think it's really in Q4 where we were in full spend mode on the new campaign and saw excellent results last year that our comps, that we should expect those to be a bit lower. So, that that's really the drivers behind you know why we don't expect to see say, 8% comps for the whole year, it's that we’re likely to see a little bit of deceleration in the back half of the year. But in terms of just strength of the overall business and the ability to continue to win more customers through our store because of the consistency of execution in the stores, delivering on what consumers are looking for that quick easy trusted experience. Our company stores, our franchise partners are just doing an excellent job on execution. And so we're confident that we've got a great business here, that's going to continue to grow for us. First in same-store sales performance, that organic growth and then on top of that its going to be exciting to see some of our first new stores come out of the ground. We’re going to see good company store growth in the back half of the year as our new store program takes hold. As I mentioned earlier in the call, we're continuing to pursue those conversations with our regional Quick Lube operators and that continues to present an opportunity for us. The key is developing those relationships and finding those high quality operators that would be good fits with our system.