Bob Ferris
Analyst · Lake Street Capital Markets. Please proceed with your question
Thanks Judy. VirTra has a rich history of innovation. We were pioneers in the ARVR space which we entered in 1993 and we were first to market with affordable and immersive training simulators in 2004. Our recent announcements continued this tradition. We believe that innovation is key to maintaining our reputation and growing our presence in the premier solution for effective training to multiple markets. However, innovation is not regulated to just new simulators it is crucial to all aspects of our business. For example VirTra is now the first and only company in the world with nationally certified training content. In February we launched new certified curriculum called high risk vehicle stopper HRVS. This curriculum is the latest addition to V-VICTA which we launched in the third quarter of last year. As a reminder this program enables law enforcement agencies to effectively teach, train, test, and sustain departmental training requirements. The genesis of this new curriculum is very similar to that of our other simulator products and scenarios. We recognize that due to the complications that arise with role playing, traditional training methods for high risk vehicle training can be both labor and resource intensive. HRVS provides a safer, more economical, and more efficient alternative to current training methods. Though this product is still in its infancy we've already seen strong demand and received positive reviews from customers. In addition to HRVS we recently acquired a patent portfolio from Tiberius Technology that enhances the realism of our already industry leading recoil kits as well as create new state of the art training equipment. Some of the enhancements enabled by the strategic technology acquisition include simulating running out of ammunition as well as mechanical jamming that does not require batteries or electronics. It's easy to understand the need for these upgrades and how relevant they are to our products. If trainees never practice dealing with the technical issues related to their weapons while under duress they may lack the dexterity and the mental presence to deal with these issues in a real life situation where it matters most. And many of this type of training cannot be done with live fire arms. As I mentioned earlier these enhancements are highly demanded by the military and we believe they will be a key differentiator for us as we work to move more into that space. What's also great about this particular purchase is that the patent portfolio has strong potential in the law enforcement market as well. It's versatile and applicable to a range of customers. Last week we announced the addition of a driving simulator to our product line. Unfortunately for competitive reasons we are not currently in a position to share more details about this exciting new product. However, as evidenced by our recent $1.9 million contract with the Department of State for the Republic of Mexico we've already seen impressive demand from customers. Hopefully we'll have more specific updates to share on this program this year so please stay tuned for additional details. We believe great products are crucial for the long-term success of our mission and our business. But the reality is that great products require great people. As we look to further scale and grow our business we believe it's so important to find like minded, innovative individuals who are able to bring a new perspective and skill set to our team. Steve Handel our new Vice President of Program Management fits that bill perfectly. Steve is an industry veteran with nearly 20 years experience in the technology sector. He most recently managed weapons development at Axon Enterprise where he oversaw the development of Axon's recently released TASER 7 Conducted Energy Weapon or CEW. This new product is considered Axon's most effective TASER weapon to date and its total addressable market has been estimated at 1.8 billion. Much of Steve's relevant background is highlighted in the press release we issued on Monday. For those of you who are curious about his additional credentials and history he has a proven track record of innovation and success at the highest levels of our industry. We're very excited to have Steve on board and are confident that his passion, talents, and expertise will be of immediate value to our company. In February we announced perhaps the most innovative and significant change of our business model in our history which we believe has great potential to elevate our company and benefit our shareholders. We have added a subscription option called STEP which stands for Subscription Training Equipment and Partnership. The VirTra team has been working diligently over the past 18 months in secret to develop this program and we are very excited to have announced it just a few weeks ago. Please realize that the skills that we focus on at VirTra are perishable. Like most things in life if you don't use it you lose it so it is imperative that the users of our systems have consistent access to our training tools. However, not all departments can afford the upfront capital investment of outright purchasing of one or several of our simulators. STEP drastically reduces those upfront costs thereby allowing more people to access the tools they need to sustain and improve these crucial skills. STEP allows for quicker deployments, easier upgrades, and more accessibility. It enables more agencies to benefit from our systems, software, interactive courseware, training academy, and patented accessories in a more cost effective manner than previously available. By lowering the barriers to entry we believe there is an opportunity to have more officers, military personnel, and civilians using our products. From a social utility perspective the more people we have trained on these systems the more effective those individuals will be and the safer all of us will be. From an operational and investment perspective, the improved accessibility and the potential increase in the number of users means we have created an opportunity to increase our total addressable market in a significant way. In addition to increasing our TAM [ph] STEP is significant because it has the potential to dramatically increase our recurring revenue. Historically we have received recurring revenue for maintenance contracts in our strategic investment of [indiscernible] but those revenues have been a small percentage of our overall revenue. With the introduction of STEP we believe there is an opportunity to significantly increase that percentage. Over the long-term STEP could make our business more consistent, more predictable, and more profitable. While we're optimistic about our expanded revenue model we have no intention of prohibiting a customer's ability to purchase our simulators outright which has proven to be an effective sales strategy throughout the course of this company's history. For a variety of practical and strategic reasons many agencies prefer to purchase simulators outright. So going forward it's our intention to offer these two purchase vehicles in tandem. By doing so we're well positioned to both improve the predictability of our revenue and simultaneously capitalize on large purchase orders from customers. Essentially we're now more flexible and able to accommodate the needs of a larger and more diverse base of customers. Of course we just launched the STEP program and we expect it will take some time before we begin seeing substantial positive effects from its implementation. However, we are very optimistic about the progress potential for VirTra and our shareholders. While we've already implemented these improvements in many cases they have garnered substantial interest. We recognize that many of the benefits from these recent changes will take time to come to fruition so in the interim as Judy mentioned we repurchased company stock in the open market as a means of returning value to our supportive shareholders. And it's our intention to act opportunistically on the repurchase program going forward. In summary, 2018 was a pivotal year for our business. Not only it was the year of significance due to our continued top line growth and profitability but the operational progress sometimes behind the scenes we made including uplifting, creating certified curriculum, product development, and winning several significant contracts placed us in a strong position to begin implementing substantial changes and improvements in the start of 2019. As we look to the coming year we are optimistic that we will only continue to improve and grow. We rule out several new products and services recently which have received incredible reviews from current and new customers and which we believe will be so important for us to scale. We're extremely excited about the coming year and have started to see results from our new initiatives. That being said from a high level perspective you can see the vision of this company has only grown beyond just firearm simulators. We continue to believe that the best way to drive shareholder value in the long run is to remain focused on improving and saving lives by providing effective hi-tech products in the most efficient manner possible to satisfy customers. The initiatives we executed in 2018 give us confidence that 2019 will prove to be another year of great growth and profitability with an even more exciting future as we continue to expand our product and service offerings. And with that we're ready to open the call for your questions. Operator, please provide the appropriate instructions.