Guy Melamed
Analyst · William Blair. Please proceed with your question.
So Jason, I'd start by saying that, that 25%, 30% uplift is actually a significant incentive for our customers to convert because the total cost of ownership saves them money. So, yes, they pay more on our price list. But at the end of the day, they save on the hardware, and they save on the people. And they're getting a much, much better product. And especially with the MDDR, it could save them even more in terms of the offering. So it's definitely an incentive. As we look at our offering. And when we look at kind of the renewals, we really take the queue from our customers. Some customers want to wait until the renewal period, and then they would talk about the conversions. Sometimes, they don't want to wait, they have a renewal that's ahead of time, but they want SaaS and they want it now. We work with our customers to make sure that they would be protected in the way that they feel most comfortable. I can tell you that getting a renewal on the on-prem subscription side is a pretty automatic process. You ask for the renewal, you get the PO. There's not too much conversation going on. Obviously, you want to position in terms of the upsell, but just getting a pure renewal is pretty straightforward. Getting a conversion requires understanding what types of offering would make the most sense for them, kind of talking about the price uplift, but how it saves them money over the TCO in general. So there's more of an effort there. It's not happening automatically. But it's a much better product, it's providing better protection to our customers. And the fact that we can convert them sets them up for additional upsell opportunity because they'd be protected on additional platforms. And they see the value, and they would want to purchase more. So it's a win-win and it's time very well spent from our perspective, and that's why we're so focused on that. Obviously, as you look at kind of the seasonality, we have, historically, way more renewals happening in the second part of the year. That's why we talked about the Phase 2 and the conversions happening accelerating towards the second part of the year for obvious reasons. But we also see the conversions accelerating within the year. So every single year, we expect to have more conversions in dollar terms as this picks up. But I think as we sit here today and with our expectation of getting to $285 million of SaaS by the end of this year, we're expecting customers to convert at a higher pace than we saw in 2023.