Michael DeMarco
Management
You know, I always say we have to work hard and be talented and then luck intersects your path. So looking at what we're doing in preparation of that, we have plans to redo Harborside 1, Plaza 1 and basically duct the building to bring it up to standard. It's been occupied by Deutsche Bank, originally Bankers Trust, since 1980. It's 37 years, right. So when they move out, we have to do a certain amount of remediation.
We've gotten pretty good demand, or people looking at that building because it's the right size, scope, it's right on the PATH, and I think the demand -- the plans that we've put out that we're finishing up now will be compelling.
Other than that, we've been basically taking the market here and changing it. If you look at it, we kind of dominate the Jersey City exchange market because of the size, Harborside being our largest asset. If you went into Harborside when we took over 2 years ago, there wasn't one stick of furniture. There was just 3 things in it. There was 2 restaurants, or bars, primarily bars that I would look at as, being a bar owner's son, would put in a Class B to C level, and a cafeteria that was built in 1980. Couldn't make it up, right? Today, the cafeteria's gone, both bars are gone. We replaced the entire revenue stream that those places were making, we're about 15% higher and we have no liquor business, which means we're significantly higher on the food business.
When you go downstairs today at 11:00 or 12:00, 12:00 and 2:00 o'clock, you'll see 700 people walking through our lobby eating in what we put up as 15 separate pop-ups, anything running from poke to empanadas to crepes. You name it; we have it. It's changing the feel and touch of the building. And the reason why I'm dwelling on this, Manny, is it changes how the brokers feel about us. When they walk through with a tenant who's going to Jersey City and they look around and say, "Wow, I'm going to have to be over here because my boss is bringing me over here, it makes sense, base incentives, but this is the building I want to be in because it feels like a building that I'd like to be in."
We have seating, for example, that we put in the last 2 years outside, which is now the weather months are accommodating that, we have 750 seats outside. We're like a small park in some degree.
So that's what we're really doing to basically allow ourselves to get to the next level, and the tours are reflecting that. And then we've obviously done everything we can to modernize our buildings along the way.