Jacqueline M. Ardrey
Analyst
Thank you, Ian, and thank you all for joining us. I'd like to also take a moment to thank Ian and our entire Board of Directors for their support and guidance since joining in 2022. I'm also grateful for the Board's support during this transition as I step down from my leadership position. I will begin with a review of our first quarter before turning the call over to Michael to discuss the financials in greater detail. Our first quarter results came close to plan as the resonance of our comprehensive strategic initiative to transform our business model and brand positioning continues to improve. The pivots we are making are starting to resonate and the composition of our customer file is beginning to meaningfully shift. I'm particularly proud of how the organization is embracing new opportunities especially in wholesale, while we react to demand and customer feedback. While we are on the path of restoring and modernizing the Vera Bradley brand through the 4 pillars of product, brand, customer and channel, we recognize that we need to offer a better balance of new and heritage product and are working to increase our penetration of classic Vera Bradley product. We've brought back heritage styles, developed new heritage reimagined collections, increased deliveries of licensed product and returned fan favorites to the assortment. We've also addressed customer feedback about zippers, pockets and changes in strap length. We remain focused on being where she shops. We have quickly built momentum behind the strategy and are successfully diversifying our wholesale accounts with new relationships. We shipped our first order to Costco in Q1, launched on Urban Outfitters Marketplace last week, continued to deliver strong revenue increases on Target marketplace and have a healthy pipeline of new partnerships for the rest of the year, including exclusive products for Anthropologie. These targeted partnerships are based on data insights from both our current customer and look-alike prospective customers and have guided our efforts and outreach. Our performance on Target marketplace was a notable standout in Q1. The exceptional results have led to further discussions on how best to maximize the partnership. Our success with Target demonstrates the importance of being where she shops. Our first quarter revenues were $51.7 million with mixed Direct channel performance. Traffic and conversion declines impacted the business, especially in the outlet and brand stores. E-commerce revenues were stronger, particularly in the value channels of our online, outlet and Target marketplace. Our annual outlet sale happened mostly in Q1, where we welcomed tens of thousands of shoppers to Fort Wayne, Indiana and achieved our sales plan. The Indirect segment was a bright spot in Q1, over-delivering plan by double digits as some of our key initiatives started to bear fruit. Channel mix and customer behavior impacted gross margins in the quarter, though, primarily driven by material channel mix shifts. In most channels, customers continue to demonstrate pricing sensitivity evidenced by significantly higher clearance penetration despite similar inventory levels and promotional positioning. In light of this, we are testing price elasticity through promo adjustments and are proceeding with plans to close 10 unprofitable full-line store locations this year. Turning to product newness. We launched our new baby bag collection and a luggage program in the brand channels as well as continued relaunches of past customer favorites in the outlet channel, including the extremely successful update of the cult favorite Glenna Satchel bag. During Q1, we continued to see divergence in customer behavior by income level, which we believe is related to macroeconomic pressure. However, we are seeing encouraging shifts in our customer file. At the end of the quarter, recently acquired new customers comprised 45% of our active 12-month file versus 30% last year. These recently acquired customers have a different age and income profile than our existing customers and are showing slightly different product affinities, which we are leaning into to inform future assortments. To further support our progress in driving customer growth in the 18- to 34-year-old demographic, our new social-first marketing campaign launches in July and will run through the holiday season. It will feature a return to nostalgia and fun, highlighting the long-standing emotional connection of the Vera Bradley brand as well as offering some exciting new product introductions that will delight both new and existing customers. Looking forward, customer favorites like the Vera tote franchise will return to the outlet channel, while traditional lanyard styles will appear soon in both brand and outlet channels as well as some exciting new IP collections and key items for back-to-school. Above all, we will continue to offer heritage patterns and styling in new, reimagined and fun ways that will appeal to both existing and new customers. Now I will turn the call over to Michael, who will discuss our financial results in more detail.