Jack Schwefel
Analyst · Telsey Advisory Group. Your line is now open
Great, thank you, Amy, and thank you everyone for joining us this afternoon. We are pleased with the pace of recovery in our business led by the Vince brand. Revenue in the first quarter grew 47.5% and loss from operations was $7.1 million, a more than $15 million improvement over the adjusted loss in the first quarter of fiscal 2020. We are highly encouraged by this performance as we emerge from the crisis with two distinct global fashion brands that I believe has tremendous long-term growth potential. Starting with Vince; revenue in each of the direct to consumer and wholesale segments are showing strong recovery. Wholesale revenue is nearing fiscal first quarter 2019 results while retail, store sales are just modestly lower as traffic recovers, and they were operating in Q1 at 23% fewer hours as compared to pre-COVID days. While still impacted by a lack of international travel, particularly in our tourist markets, customers are enthusiastic about shopping us in-store. At the same time, we continue to gain market share within the luxury contemporary category within our wholesale partner doors. The momentum of the Vince brand is firmly in place as the sophisticated, effortless style of the brand continues to resonate with consumers. As consumers begin to vacation -- vacation again, we have launched the new swim wear collaboration with New Swim that will be available in select wholesale partner doors and vince.com. We believe that Swim is another category through which we can increase our share of her closet, when we look forward to this partnership. In men's, we are particularly excited to see the strong performance as wholesale as we become a clear leader within the men's contemporary luxury category. We continue to see men's as a meaningful growth opportunity for Vince and we are highly encouraged by the momentum in this business, As you see the rise in consumer demand through the emergence from COVID, we are ramping up our investments in marketing to attract new consumers to the brand, while remaining highly engaged with our existing customers, As the vaccines continue to roll out, we see the anticipation of returning to a lifestyle that includes activities away from the home in terms of both work and leisure. In response to this, we have shifted away from communicating to customers with Vince at home and lounge and luxury messaging towards the new wear-to-work and the promise of travel as a glimmer on the horizon. In addition, we are transitioning our emphasis away from sales and promotions to full price messaging. With the recovery from the pandemic beginning to accelerate around the world, we believe that we are hitting a pivotal point in our business. As we prepare to fully resume our growth strategies for Vince, we plan to continue to ramp our marketing investments throughout the remainder of the year. We were also on-track to implement our point of sale systems by fall this year. We view this as another step towards increasing our targeted marketing and personalization capabilities as this is foundational to launching our CRM systems. In addition, the implementation of point of sale will enable us to expand our omnichannel capabilities such as ship from store and buy online and pickup in store, which we expect to complete prior to our fiscal year-end. As part of our go-forward plan to increase market investments, we have created the new role of Chief Marketing and Digital Officer. The priorities for this role will be to develop and execute brand and performance marketing strategies as well as to accelerate our omnichannel business across the Vince and Rebecca Taylor brands. I look forward to sharing more detail of this position once the candidate has officially joined the organization. Turning to our Vince retail strategy, we believe that stores continue to pay an important role in building brand awareness and driving customer engagement. Prior to COVID, we saw success in opening new stores with flexible lease options and favorable economics. In the first quarter, we opened one new store in East Hampton, New York, just in time for the summer season. We opened one additional store in the second quarter and plan to open an additional five stores throughout the remainder of the year. These stores are in highly capable locations all with short term renewable leases. In addition to full price stores, we plan to open three outlet locations in the second quarter. As we expand our omnichannel capabilities, we believe that stores will further fuel profitable growth for our businesses. In the international business, we are excited to see the strong acceptance of the Vince brand in Australia. A new shop in shop locations are performing above expectations, and we see opportunity to expand our presence in this market. We will also begin to revisit our plans to expand into China with the growing demand for luxury presenting [ph]. In Europe, we are seeing a slower recovery in our London businesses as the impact of COVID continues to weigh on that -- this region. However, we remain confident in the potential for this market and look forward to accelerating our growth strategies once we begin to see a recovery. On the last topic prior to shifting to Rebecca Taylor, I'm pleased to announce the introduction of Borrow [ph] for Vince, scheduled to launch at the end of this month. Based on the success of Vince UNFOLD, we are launching this rental option in both women's and men's through CaaStle, our partner to enable more customers to discover and wear new styles. We believe that Borrow creates another opportunity for us to organically grow our member base as users potentially transition to UNFOLD. Overall, I'm very pleased with the direction we are taking with the Vince brand, and as we continue to leverage the positive momentum in our business to advance our growth strategies. We continue to see a lot of runway for global expansion as we further leverage the distinct positioning of this luxury brand. Turning to Rebecca Taylor, I remain excited about the potential for this brand, longer term, as we employ similar strategies that led to the successful turnaround of the Vince brand, while revenue decline in the quarter as we reset the brand, we are seeing momentum build each month and operating results in this business has improved meaningfully, which Dave will speak to shortly. We remain confident in the creative direction of Rebecca Taylor, as we return to the brand's heritage in a modernized way to serve today's women. We saw strong response to the re-launch in Spring 2021 collection Romanticism Redefined in both our direct-to-consumer channel and at wholesale partner doors. The strong sell-through combined with interest from those who don't currently carry Rebecca Taylor is giving us even greater confidence that we're moving the brand in the right direction. The collection has expanded from dresses and occasion wear to include sweaters, trousers, knitwear and outerwear categories. With a complete lifestyle offering, we are well positioned to serve our customer as she transitions back to her pre-COVID way of living. Creative Director, Steven Cateron, hosted an interactive online event at Bloomingdale's as part of the re-launch, which resulted in sales in the brand tripling at that partner in the ensuing days. Based on the strong reception, we plan to similar events in the future with Bloomingdale's and other wholesale partners. We are highly encouraged by the enthusiastic response we are seeing in the early stage. In conjunction with new collection, we also relaunched the brand's new digital first strategy including a completely redesigned website, the launch of an SMS program and greater focus on segmentation and personalization. Hashtag Rebecca with friends launched on Instagram as a campaign of women who embody the new spirit of Rebecca Taylor, Rebecca's community. This theme will carry forward in social media and in another channels. We saw growth in followers triple in just two weeks and total followers reaching over two million people. We will continue to invest in paid social and paid search to drive traffic and revenue growth. In mid-July, we plan to relaunch RNTD Rebecca Taylor's version of Vince UNFOLD as well as Borrow on rebeccataylor.com. Similar to Vince, we see this as an opportunity to gain access to new customers, as we expand the optionality of our offerings. As part of the brand re-launch, we plan to open full price in outlet locations that offer the same attractive economics we achieved for the Vince brand. We opened two new outlet locations so far in the second quarter and plan to open an additional three outlets in the remainder of 2021. We also plan to open four full price locations this year. While the turnaround progress for Rebecca Taylor was temporarily hampered from the COVID pandemic, we are no less confident in the long-term potential for this business. In conclusion, we are extremely pleased to see the strong recovery in consumer demand in the marketplace and believe, we are well positioned to benefit to both our Vince and Rebecca Taylor brands. We are seeing strong momentum at the Vince brand, as we resume our growth strategies. At the same time, we are excited by the progress we are seeing in Rebecca Taylor with the recent relaunch of the brand. Our focus will remain on driving our initiatives forward while maintaining discipline in how we operate the business for the long-term profitable growth. With that, I will turn it over to Dave. With that, I will turn it over to Dave.