Brendan Hoffman
Analyst · Telsey Advisory Group. Your line is open
Thanks Amy. We were very pleased with the strong top and bottom-line results we achieved in the second quarter. We are particularly excited to see the multiple initiatives that we have undertaken come together resulting in strong results across the business. Summarizing our second quarter results, net sales grew 13%, gross margin expanded 480 basis points to 48.7% and our operating performance improved $4.4 million to $2 million profit, as compared to an operating loss of 2.4 million in the same period last year. We delivered strong performance across all channels with double-digit sales growth in our retail and wholesale channels. We continue to gain momentum season after season, as customers respond favorably to our seasonally relevant, beautifully designed and crafted collections. We believe that the combination of our elevated product assortment marketing campaigns that communicate our brand DNA and enhance shopping experience is driving transactions in our direct-to-consumer business, as well as enabling us to expand our presence on our wholesale doors, where we have become a market share leader in the space. In our direct-to-consumer segment, revenues increased 11%, attributable to a 7% comp increase and the two new store opening since the end of the second quarter last year. We saw positive comps across our full price and outlet stores, as well as exceptional strength in our e-commerce channel. Our momentum in our business strengthened throughout the quarter and has continued into the third quarter. We expect strong trends to continue through the second half as we expand our offerings in key categories within apparel, where we were under penetrated last year, and maintain a consistent offering of seasonally relevant beautifully designed product. We will also continue to test new product categories as we look to fulfill the lifestyle needs of our customers. Our wholesale channel revenue grew 15% in the second quarter. We are excited to see the broad-based strength across our department store partners, specialty retailers and third-party e-commerce sites here in the U.S. and around the world. Our brand performed extremely well at Nordstrom's anniversary sale. We are also now fully functioning on Dropship with our major department store partners, which helps drive sales during Nordstrom annual sale. We believe this functionality will continue to fuel incremental sales at favorable margin rates over the long-term. Looking ahead, we remain focused on advancing our strategic initiatives, which includes driving growth through a direct-to-consumer business as we continue to expand our store base in the U.S. and strategically enter international markets, increase market share within the wholesale channel, test new product categories and define our customer journey while refining our marketing efforts to drive traffic and conversion in our stores and on our website. We continue to expand our retail presence, as well as drive strong growth in our e-commerce channel, both of which have significant growth potential. Our Santana Row store in San Jose, California, which opened in early August is another great location, is off to an exceptional start. We also recently opened our Aventura Mall store in Miami and are excited to be opening our Midtown Manhattan store later this month, as we believe this is another opportunity to further capture walkaway business from exited doors, as well as to increase brand recognition in this highly trafficked area. Our Prince Street expanded location reopened in early August and we are excited to be offering an elevated shopping experience in a beautifully designed store with an expanded merchandise offering. Our real estate strategy, which we began two years ago, has been centered largely around short-term leases, and we were excited to build on this success. The payback period for these short-term leases is exceeding our two-year target and generating strong cash-on-cash returns. To that end, we've already extended four of these leases based on their performance and plan to open one additional new store before year's end. We will continue to opportunistically open stores across the U.S. while maintaining the flexibility in our leases to ensure we drive improved profitability across our store base. Turning to our international opportunities. Later this month, we will be opening our first company operated store outside the United States in the South Kensington area of London. We believe this is an ideal market for Vince, given our strong performance with shops opened with Harvey Nichols and Selfridges over the last 18 months. This is an important step in driving awareness for the Vince brand, as consumers experience our easy luxury style firsthand. We kick started our influencer program in London, focusing on male and female influencers local to this market to further fuel brand equity. We've recently been exploring entrance into the China market, where we have also seen many of our luxury peers successfully build real estate networks and developed a strong e-commerce presence. There's a healthy appetite for fashion luxury in this region, where we believe the Vince brand will have strong appeal. I've recently visited China to evaluate the market opportunity and I'm excited about the growth potential. We're in the later stages of choosing a new experience partner to help us launch in this market in fiscal 2020. Turning to our marketing initiatives, we remain focused on compelling seasonal campaigns to drive customer engagement. For fall, we launched our first campaign highlighting a group of California creatives, including artists, photographers, actors and filmmakers with deep connections to the California region. This campaign features a series of short films providing an opportunity to share unique storytelling and communicate Vince's California DNA. The campaign is also featured on social media and print, including New York Times, T Magazine, Gentlewoman, and Fantastic Man, digital advertising and Vince.com. We continue to invest in proven media partners including the New York Times, Goop and Conde Nast, expanding on creative impactful custom content, experiential moments such as exclusive events. For example, we partnered with Goop on a pre fall editorial that showcases Vince as the summers go to for luxurious relaxed looks. The partnership was celebrated at Goop, Sag Harbor New York location, boasting an influential guest list with our Creative Director, Caroline Belhumeur, joining host Gwyneth Paltrow. We're also pleased to have reintroduced the direct mail catalog. This is designed to drive full price sales to a targeted customer group, who is motivated by new products. We have begun to drive more efficient digital marketing spend through more sophisticated audience segmentation, resulting in increased click through rates and decreases in cost per session. We saw positive results by behaviorally driven e-mail segmentation as we are delivering more meaningful and relevant messaging to the various customer segments resulting in higher AOVs and conversion. We started the process of building out more robust CRM and CEM capabilities and are currently defining the future customer journey. We will focus on acquisition and retention goals towards becoming a customer focused direct-to-consumer omnichannel organization. This will tie into our efforts to build behaviorally triggered emails and direct mail communication. Vince Unfold, our subscription model launched in Q4 of last year continues to gain momentum. We are seeing steady growth and new signups to receive unlimited access to a broad selection of our women's apparel. As we were early adapters of this model, we are pleased to see a growing number of brands launching an online subscription service. This furthers our confidence that subscription services align with the way customers shop and offer an additional growth avenue for our brand. Finally, as we mentioned last quarter, we may explore potential acquisitions that we believe are complimentary to the Vince brand, where we see opportunity to drive growth as well as gain strategic and operational synergies. As we continue to monitor for updates on current and pending tariffs related to List 4, we have been implementing mitigation efforts, including accelerating shipments which we started in the second quarter and continue negotiations with our vendors, who have been good partners in working with us on pricing. We also do plan to strategically increase prices on select items, where we believe we have some elasticity. Longer term, we will also be looking at other sourcing opportunities. However, quality remains paramount, therefore we will remain disciplined in the process. In summary, we are extremely excited to see the strategic initiatives that we have employed coming together to drive strong top and bottom-line performance. We expect the recent momentum to continue into the second half and beyond outside of the tariff pressures. Moreover, we are working diligently to offset the tariff increases announced to-date and therefore do not expect these cost pressures to have a meaningful impact in our financial results in fiscal year 2020. Having stabilized the business and created a strong foundation, we believe we have meaningful opportunity to drive long-term sustainable growth by expanding our brand presence in the U.S. and international markets, continuing to gain market share in the wholesale channel and extending our brand awareness through a direct-to-consumer channel and marketing strategies. With that, I'll turn it over to Dave.