Brendan Hoffman
Analyst · Matthew Boss with JPMorgan. Your line is open
Well, I mean, I think clearly, the aesthetics of the brand that Rea, she gave birth to this brand, she and Christopher, and so bringing her back in brought back the DNA right away of the aesthetics of the brand, a focus on great sweaters, a focus on great pant silhouettes on leather, certainly, as we are in the line, we are going to show tomorrow. And for pre-spring, great T-shirts that were always big part of the business. So I think, just on first glance and I know Matt was up here a few months ago, just on first glance, I think long-term customers of Vince will see the difference in the way that the merchandise looks. Equally as importantly or more importantly is the way it’s produced and the quality. I mean, we have gone back to the old factories that we used to use, the old fabric mills. In addition to Christopher and Rea, we brought back in our Head of Production, our Head of Product Development, Katayone Adeli as our Artistic Director. The sizing that Vince, other brands have told me that when they used to do their brand surveys, Vince was always number one in terms of fit and consistency and that was a hallmark of the Vince brand. And I can tell you from personal experience, being out in LA every month and sitting through the fittings and watching Rea oversee the fittings – how meticulous she is and the number of times she goes back to make sure the garments fit perfectly. That not – equally as importantly not just for on the fit model, but as we size up and down, I think that’s been a problem, our grading has been inconsistent. So, I think all of those things were what made Vince so special during their 10 to 12-year run and we are working hard to recapture that as quickly as possible.