Jill Granoff
Analyst · KeyBanc Capital Markets. Your line is open
Thank you, Jennifer. And thank you everyone for joining us today to discuss our first quarter 2015 results. I will start by giving you an update on the quarter as well as our growth initiatives for the balance of 2015, then I will turn it over to Lisa for a more detailed review of the financials and outlook before I end with some brief closing remarks. Vince is a leading contemporary fashion brand, we offer our customers everyday luxury essentials and modern effortless style and as a result of brand has brought more appeal. We’re successfully evolving into a global dual gender multichannel lifestyle brand and have multiple levers for long-term sustainable growth. We remained focused on our strategic initiatives which include enhancing our women's product assortment, further developing our men's business, selectively opening new retail stores, leveraging e-commerce to drive awareness in sales and broadening our international reach. As we look at the first quarter our results came in generally as we expected and we saw many positives in our business. Sales grew 12% with growth in virtually every channel. Our increase was driven by our direct-to-consumer segment which grew by 34%. Comp sales increased 9.7% including e-commerce which saw significant traffic increases. Our wholesale segment was up slightly driven by our domestic wholesale business and licensing loyalties. Gross margin expanded 200 basis points to 51.4% in the quarter while SG&A costs increased due to strategic investments in our business. In addition, EPS grew 50% to $0.06 in the first quarter. Turning to some operational highlights from the quarter, as you know product is paramount at Vince and we continue to make strides in our evolution into a lifestyle brand. We were pleased with our performance in a number of women categories including dresses, bottoms and outerwear with significant double-digit growth in each. These businesses are becoming a meaningful part of our assortment as we respond to our customers request for head to toe look that address multiple wear occasion. Leather has remain our largest category and while sales were essentially flat in the quarter than below our expectation. In addition our knit business was down to last year and below our plan. Our men’s business continued to demonstrates strong double-digit growth led by knit top, pants and outerwear. Customers are responding favorably to our growing at-leisure assortment and we see room to broaden our men’s line to address additional wardrobing needs. In terms of accessories, we recently introduced our handbag collection and limited distribution. Customers reacted positively to the clean modern design. At the same time they wanted increased functionality and improved price value relationship. We quickly addressed customer feedback and use learnings that we gain from the initial deliveries to influence and impact the expanded global launch this fall. We continue to see handbag as another promising category for the Vince brand. In addition, momentum in our license footwear business remained strong. Vince has become a leading women’s contemporary footwear brand and we believe we have similar opportunities in men’s footwear. For our fall 2015 collection, our women’s footwear is expected to be in over 500 doors and our men's footwear would be nearly 150 doors. Looking at our distribution channels, as we expected we saw our U.S. wholesale partners reduce their initial orders. In addition reorder activity was typically 10% to 15% of their sales, was below our expectation. As a result, our wholesale business increased low single-digit for the quarter. In contest to our wholesale business, our direct-to-consumer business grew over 30% with comps at nearly 10% driven predominantly by our e-commerce business. Total sales growth was also driven by our new stores. We opened five stores year-to-date, several in new markets and each of these stores performed at/or above our expectations. I would like to note that our new stores in Washington DC and Scottsdale, Arizona demonstrated particularly strong performance and we believe both are great markets for the Vince brand. We now have a total of 42 stores and still believe there is potential for 100 stores in the U.S. alone. International expansion also remains a significant part of our growth strategy and we continue to make strides to develop the business and set ourselves up for long-term success. We held our first market in our new Paris showroom and were able to present Vince to our international account as a full lifestyle collection for the first time. We are pleased to say that the opening was met with great enthusiasm by existing accounts and we also received orders from the several new accounts. Our international business still represents just under 10% of total sales and we will continue to stay focus on increasing penetration in key market. Overall, we have an exceptional brand and highly loyal customer base and strong relationships with our wholesale partners. We are confident that we are taking the right step and have the right business model employees to drive healthy double-digit sales and profit growth over the long-term. However taking into consideration, our current business trends some of which was in our control and others related to macro factors, we are resetting our expectations for 2015. Lisa will provide more details on our revised guidance shortly. Looking ahead we are focused on several key initiatives to drive, improve and sustainable top and bottom-line growth. First our primary focus remains on product, our customers have come to know us for our exceptional women’s ready to wear offering. However when we saw the softer performance in our sweater and knit category, we took a step back to reevaluate these businesses and have been diligently focused on returning to our heritage of offering luxurious cashmere sweaters and tops with great style, high quality and strong value. We have begun to present our new collection to our wholesale partners and based on initial feedback, they are pleased to see that we are reemphasizing our core sweater and top business which is what the Vince brand has become known for. Turning to other product categories, we expect our men's business to continue to grow at a healthy double-digit rate of both awareness and acceptance further expands among male consumers. We believe men's can be a major contributor to our long-term growth and look forward to driving continued momentum in this business with an expanded assortment and increased distribution. Handbags our newest category shows promise. Our initial launch provide a great insight into what consumers are looking for in terms of design, feature, pricing and quality. The fall collection which is just starting to hit doors now offers improved features and functionality. In addition after evaluating our price positioning, we made the strategic decision to adjust prices to more closely align with our footwear and women's ready to wear positioning. We believe this step will help us to maximize our opportunity in this exciting new business. Our fall 2015 handbag collection will be presented in 130 doors as compared to 45 doors for the initial launch. We believe that our license footwear business will also be a key growth driver, based on the success we have seen a wholesale distribution we've seen meaningful growth opportunity in our retail stores and on vince.com. As a result of the strong consumer demand we are dedicating more space in our new stores to showcase the expanded footwear assortment. We are also highlighting this extended assortment digitally on our Web site to drive further growth. Second, we remain focus on continuing to grow our direct to consumer business. As I said we were pleased with the five stores opened year to date. Our new store format which is reflected in our recently opened Brookfield store in Lower Manhattan better merchandizes our expanded life style assortment with compelling visual displays and dedicated areas for handbags and footwear. We're also testing a side by side format for men's in select location based on the success we have seen in our free standing men's store in New York. Moving to e-commerce we continue to make enhancements to ensure our customers get the best experience possible wherever they shop. The launch of our new digital operating platform is on track for this fall and we believe that the new platform will provide us with enhanced capabilities to drive accelerated e-commerce growth as well as support our international expansion. Third we are focused on managing through the headwinds that we faced in the wholesale channel. We are now forecasting a low double-digit decline in our domestic wholesale channel versus last year due to reduces to opt price shipment and lower than projected re-orders. This was the result of lower than anticipated sell through in certain category as well as softer department store business overall. Importantly we remain the number one or two brand in our U.S department stores and continue to work closely with our partners to optimize business in this channel. We believe that the product initiatives I discussed earlier as well as improved visual merchandizing, increased product exclusive and targeted selling techniques will help us drive improve performance in our wholesale business. Four, we are continuing to grow our international business. We are on track to enter sell purchase in the UK and [indiscernible] in France this year. We also recently renewed our Japan distribution agreement, closer to home we expect to see increased penetration in Canada especially at Nordstrom and Saks expand their presence in that market. Fifth we recognized the need to build brand awareness and we'll continue to use a multi pronged 360 degree marketing strategy design to increase awareness, drive traffic and create loyalty. We are pleased to see the significant increases in our web traffic as a result of our digital marketing initiative would signify to us that interest in our brand is gaining momentum. Finally we continued to invest in the business to build out in infrastructure that will support the company as we grow. We remain on track to fully migrate our IT systems, processes and support structure during the back half of the year. We also continued to add talent and capabilities in our key growth areas. In summary we are intently focused on our strategic objective and making great in roads to involve into a global multi-channel life style brand. Now let me turn it over to Lisa for a review of our financial performance for the first quarter as well as an update on our guidance for 2015. Lisa.