Russell Diez-Canseco
Analyst · Morgan Stanley
Thank you, Ashley. Good morning, everyone. And thanks for joining today. On today's call, I will briefly review our third quarter financial highlights, provide an update on progress toward our growth strategy, and discuss our continued commitment to serving our stakeholders who, as many of you know are the fabric of our business. Jason will then review our third quarter financial results in more detail, as well as our updated outlook for the remainder of this fiscal year. We then look forward to taking your questions. We're pleased to report another strong quarter. For the third quarter of 2020, net revenue increased 57% to $53.4 million compared to Quarter 3 last year. We also continue to see positive trends in our key profit metrics. Gross profit margin increased over 300 basis points year-over-year and adjusted EBITDA improved 101% from the third quarter of 2019 to $3.7 million, demonstrating our continued profitability. In the last 52 weeks ending September 6, 2020, we were the number one pasture-raised egg brands with 80% dollar share of the U.S. pasture-raised egg market and the number two overall egg brands based on retail dollar sale. Now I'll turn to our growth strategy which includes one, expand household penetration through greater consumer awareness; two, grow within the retail channel; three, expand our product offering through innovation; and four, expand our footprint across foodservice. With respect to food service, the headwinds that persisted in the third quarter limited our ability to attract new customers. Foodservice remains a small segment of our business and we look forward to bringing additional focus to it in the medium to long term. We believe our continued focus on these areas will position Vital Farms for long term growth. We made significant progress on our growth strategy this quarter. First, with regard to household penetration, we continue to see strong engagement both in the number of consumers choosing our products and in repeat purchases as a result of trends associated with COVID-19. Repeat users are converting at a high rate which we believe demonstrates that our mission to bring ethically produced food to the table is resonating with new consumers. Our household penetration increased to 3.6% as of September 2020, up from 2.3% as of December 2019, and up 40 basis points on a sequential basis as of June 2020. During the COVID stocked-up period, the eight weeks ending April 19, 2020, approximately 440,000 new buying households purchased Vital Farms eggs. In the following 20-week period, ending September 6, 30% have already become repeat purchasers and 72% of those repeat purchasers, purchased Vital Farms eggs multiple times during those 20 weeks. We believe these strong household penetration metrics demonstrate consumers' willingness to pay a premium for our brand. We also believe increased demand for natural food and the willingness to pay a premium for brands focused on transparency, sustainability, and ethical values will continue to be a catalyst for our growth. We believe that Vital Farms is positioned well to meet consumers where they prefer to shop especially given that COVID-19 has accelerated the demand for e-commerce in grocery sales of Vital Farms products. For example, our online fresh grocery sales at a key retailer have increased 342% over the 24 weeks ending September 5, compared to the same time period a year ago. And our click and collect sales at one national brick and mortar retailer has increased 246% over the 26 weeks ending August 28 compared to the same period last year. Turning now to our growth within the retail channel. In the third quarter, Vital Farms' store count increased by over 600 to a total of over 16,000 stores, primarily comprising growth within the mainstream grocery channel. We also continue to expand the number of Vital Farms products distributed at key retail customers across the natural and mainstream channels. Despite the year-over-year expanded distribution, our total brain velocities in both the mainstream and natural channels remain robust. This expanded distribution and robust brand velocity growth has led to Vital Farms capturing an increased dollar share of the total retail egg category. Finally, we remain focused on extending our product offerings through innovation in both new and existing categories. In August, we launched Egg Bites, our new line of single-serve refrigerated bites made from ethically sourced ingredients. And we have successfully ramped up distribution to over 850 stores. Now for an update on our leadership team and our diversity initiatives, both components of our broader commitment to our stakeholders who include our customers and consumers, our employees whom we call crew members, our farmers and suppliers, our communities, the environment, and our stockholders. First, I'm pleased to share an update on talent we've added to our senior leadership team. In late October Peter Pappas joined Vital Farms as our new Chief Sales Officer. With over 30 years of experience leading sales for both multinational and emerging consumer food and beverage companies, Peter brings a deep understanding of our categories and channels, and we believe he will play an instrumental role advancing our growth strategy. As Chief Sales Officer, Peter will oversee sales of Vital Farms products across retail and [indiscernible]. Finally, as our country continues to navigate the COVID-19 pandemic, as well as a nationwide reckoning with race, we are committed to supporting our community stakeholders, including those who are vulnerable and marginalized. This quarter we commenced a number of initiatives including partnering with Feeding America to donate over 7 million pasteurized eggs to food banks that serve food insecure communities, donating to the NAACP Legal Defense Fund, and Boys and Girls Club of America, and partnering with the National Diversity Council to grow in our knowledge of diversity and our ability to practice empathy for others. We believe Vital Farms is incredibly well-positioned as we remain committed to our values and stakeholders. These principles guide our day to day operations, and we believe help us deliver a more sustainable and successful business. I'll now turn the call over to Jason, who will walk you through our third quarter financials and outlook for the remainder of the year.