Good morning, ladies and gentlemen. Welcome to Village Farms International's Second Quarter 2021 Financial Results Conference Call. This morning Village Farms issued a news release reporting it's financial results for the second quarter ended June 30, 2021. That news release along with the Company's financial statements are available on the Company's website at villagefarms.com under the Investors heading. Please note, that today's call is being broadcast live over the Internet and will be archived for replay, both by telephone and via the Internet, beginning approximately one hour following the completion of the call. Details of how to access the replays are available in yesterday's news release. Before we begin, let me remind you that forward-looking statements may be made today during and after the formal part of this conference call. Certain material assumptions were applied in providing these statements, many of which are beyond our control. These statements are subject to a number of risks and uncertainties that could cause actual results to differ materially from those expressed or implied in forward-looking statements. A summary of these underlying assumptions, risks and uncertainties is contained in the Company's various securities filings with the SEC and Canadian regulators, including its Form 10-K MD&A for the year ended December 31, 2021, and Form 10-Q for the quarter ended June 30, 2021, which are available on EDGAR. These forward-looking statements are made as of today's date and except as required by applicable securities law, we undertake no obligation to publicly update or revise any such statements. I would now like to turn the call over to Michael DeGiglio, Chief Executive Officer of Village Farms International. Please go ahead, Mr. DeGiglio.

Hey, thanks, Reinus . Good morning, everyone. With me for today's call is Village Farms' Chief Financial Officer, Steve Ruffini; and I'm very pleased to have with me Pure Sunfarms' President and CEO, Mandesh Dosanjh, who is at our corporate headquarters here in Orlando for management meetings and will join us for Q&A at the end of the call. So, I would encourage anyone who has some questions for Mandesh to ask him on this Q&A portion of the call. Excited to have you here. For today's call, I'll spend a few minutes highlighting the key takeaways for the quarter, most notably, the continued strong sales momentum at Pure Sunfarms as well as the benefit to our bottom line of operating at scale. Steve will then review the financial results and I'll return with some concluding thoughts about why, as Village Farms' largest shareholder, I continue to be so confident in our ability to drive continued value near term, medium and long term and then we'll open the call for your questions. So, starting with Pure Sunfarms, Q2 was a record quarter since entering the retail branded market for the fourth quarter -- in the fourth quarter of 2019, so almost two years ago. Record retail branded sales were up 22% sequentially, our fourth consecutive quarter of 20%-plus growth and 135% up year-over-year. Record total sales -- net sales were up 38% sequentially and 70% year-over-year and a record adjusted EBITDA since launching our retail branded products in October '19, up 165% sequentially and 264% year-over-year to CAD9.1 million. At the top line, the same two drivers that I have discussed on prior calls continue to propel our growth, which continues to outpace the broader cannabis market. Each of these drivers are the result of conscious decisions as part of…

Thank you, Mike. Before I begin discussing results, I would like to remind everyone that our Q2 2021 results reflect a full consolidation of the Pure Sunfarms business, which we fully acquired in November 2020. As we did in Q1, we have provided segment reporting historical 2020 and current 2021 Q2 , a reminder that as we have done in prior quarters, we have provided the Pure Sunfarms results on a standalone basis, which is helpful context as we discuss current business trends throughout this call. Turning to results. Consolidated sales for the quarter were $70.4 million, which compared to $47.6 million in the year-ago period. The 48% increase in sales was primarily driven by the addition of Pure Sunfarms revenues offset by a slight decrease in produce sales. Net loss for the quarter was $4.5 million as a positive contribution from Pure Sunfarms was more than offset by ongoing pricing pressures in the produce business as well as a $1.4 million one-time incremental electricity charge resulting from the Texas storm in February, which I will discuss in more detail shortly. Adjusted EBITDA of $1.6 million was driven by a close to 200% sequential increase in adjusted EBITDA for Pure Sunfarms to $7.4 million for the quarter. Our adjusted EBITDA loss of $3.9 million in the produce business fell short of our breakeven EBITDA target and mask our more positive trends in cannabis. Turning to business segment results. As Mike has previewed, Pure Sunfarms had an excellent quarter. Q2 sales were $24.7 million or CAD30.4 million, which were up 136% from Q2 2020 and up 38% versus Q1 2021 using Pure Sunfarms' functional currency Canadian dollars. For the fourth consecutive quarter of Pure Sunfarms retail branded sales grew more than 20%, actually 22% sequentially. So in one year, retail branded…

Thank you, Steve. Village Farms remains firmly on track to continue the successful execution of our strategies for near-term, medium and long-term growth and value creation. Always in the concepts of prudent capital allocation decisions and a focus on return on investment. In the near term, Pure Sunfarms business clearly has momentum, sales, profitability, market share and has quickly established so as a leader in the Canadian retail cannabis market, but Pure Sunfarms is really just getting started. Importantly, our growth over the past year has been achieved without adding any new provincial markets. Adding Quebec, the second-largest provincial market remains our top priority. And let me just say that we would not have added that till we turned on Delta 2 because we need to satisfy our customers day in and day out and with all of our product moving to the other provincial governments, we really need the Delta 2 to come on, which it is next month. This has only been achieved with very modest contribution from 2.0 products as well and that category is still very small, but with exciting long-term growth and profitability in which we are and will participate. It has been achieved in a very congested market, in which marketing and advertising is not permitted and we have achieved our results against the backdrop of the most difficult retail environment in our lifetimes. All of this is what continues to give us great confidence in our decision to expand production. To this end, during the quarter, we received approval from Health Canada to begin cultivation of Delta 2. The license increases our capacity at nearly 1.7 million square feet from the 1.1 million, when we continue now with the second half of Delta has completed, will increase our capacity to 2.2 million square…

Thank you. Ladies and gentlemen, we will now begin the question-and-answer session. Your first question comes from Aaron Grey with Alliance Global Partners. Please go ahead.

Hi, good morning and congrats on the very nice quarter and Mandesh, great to have you on and congrats to your success over at Pure Sunfarms. So, first question from me, so nice job with market share and increasing that with flower, especially with the growing flower segment that we have been seeing. Now, we're starting to hear a number of peers looking to increase their offerings of high-THC strain-specific products. So, through that lens, I wanted to get your input in terms of where you see the flower category evolving over the next six to 12 months and how you see your dice positioned as other people look to see your success and try to replicate some of those things? Thank you.

Okay. Aaron, I'm going to let Mandesh answer that call. Go ahead, Mandesh.

Thanks, Mike. Appreciate it. Thanks for the question, Aaron. So, where do I see the flower industry going? I think the trends you're seeing today will carry on and those are high-THC for sure, pricing is still going to be an important factor and consumers like Nunis and they like variety. So, I think what's important for us is to keep doing what we're doing. It's probably not an overly glammified answer, but it's just staying in the course, consistently executing. making sure our products are readily available and we're getting national distribution and just continuing to work with our retail partners to make sure our product is on the shelf and available. And so to give customers high-THC everyday pricing, and then what do I continue to see is you've got to be in stock and you got to have the product available and we got to follow that up with new strains and new availabilities and we've been doing that. We've launched a few new strain-specific products in the last couple of quarters. We just launched some things this past week, and we're going to continue to do that. So, it's going to be a mix for us of being in stock every day with some of our leading SKUs look at Pink Kush being the number one product in Canada. We've got to continue to make sure that's available, but then following that up with great strains that customers want. So, it's still going to be price and potency and all the factors that go into making a great product from terpene levels to moisture content to bud size and density, making sure you're really giving that big appeal to the customers. So those are the trends we're seeing, that's what customers are valuing and we're going to continue to be there. So, hopefully, that answers your question.

No, that's great. That's really helpful. Thanks for that. Second question from me, then just kind of continue on that, particularly for Ontario market where you guys are doing really well and we heard a couple of weeks ago that apparently they're pushing out, you're delaying some whether to take new products for some time, given your existing SKUs, since you're performing very well with your market share, can you speak to how that, Mike, put you in an advantageous position in the near term as Pure Sunfarms continues to have products outperforming, there might be limited opportunity for others to introduce new SKUs? Thanks.

Yes, Aaron, Mike has sent it back over to me. Absolutely, OCS has adjusted their product call which we know. At the end of the day, they're trying to run the business like a regular retailer and a regular CPG business. I think the amount of product calls and how often they were looking at assortment and changing things in and out, to be honest, it causes havoc, causes havoc with their systems and their processes, listing things through their warehouse. Even on the retailer sides, their buy sheets, their order sheets, understanding what's available, what's not, what's new, it just creates a lot of havoc in their supply chain. So, we've fully expected and are aligned with what the OCS is doing and it's how regular CPG and regular retail works. I think looking at launching a bunch of new SKUs going into holiday, it just never works for anybody, it's just not the way regular retail and businesses run. So we commend them, we're working in lockstep with them. How does it impact us? For sure, I think you made a comment, our SKUs that perform well there are going to remain performing well and we're going to keep them in stock, so there's our base business isn't affected by it, it doesn't limit opportunities for new SKUs to go in. I mean we always think six, 12 months out. We're continually looking at the pipeline and communicating with all of our customers and all the provinces about what's coming. So for us, it's just keeping that communication and dialog open. Alberta and BC have different and Saskatchewan, and Manitoba obviously have different protocols of how you list products. So for us, it's just planning correctly and making sure we're in lockstep with how Ontario is doing their product calls and when those new dates are, but we don't anticipate any impacts to our business and there is definitely some benefits and that our base SKUs will continue to perform and sell-through.

Thank you. Your next question comes from Andrew Partheniou with Stifel GMP. Please go ahead.

Hi, good morning. Congrats on the great quarter and thanks for taking my questions.

Good morning.

Maybe just to start off on the home province of Quebec here. Could you talk a little bit more about how that conversation is going to the extent that you can maybe provide some timing on when do you think that you could enter being it's your top priority? And lastly, assuming you do enter, could you talk a little bit about your strategy maybe both on products and pricing? Will you -- do you see yourself doing anything differently in Quebec than you do in your other provinces?

I'll start out and then, I'll ask for some color from Mandesh as well. So look, Quebec has been a top priority and clearly, the only reason we haven't pursued it prior was that when we -- we want to sort of dominate the areas we're in, we want to provide our customers with all the products they need and never be sure. And with the Delta 3 greenhouse, you can see in the numbers that across Canada including Ontario, Alberta, British Columbia, that really takes the bulk of our capacity. So, to go into Quebec and not really have that horsepower behind us, so to speak, with Delta 2 would have just been premature. Now, that Delta 2 is up and running, we start planning out next month. That just doesn't make Quebec a priority, it makes it a reality. And I would just say, we're going to coincide being in Quebec as our plan with the first cultivation of Delta 2 and I'll limit it to that. As you know, Quebec is a limited market compared to the other provincial governments as far as product about -- the products that can be sold has no edibles and so on. So flower really dominates in Quebec and it dominates with us as we just discussed. Mandesh, do you want to provide some color?

Yes. I can answer the second part to your question, which was around what would be our strategy and approach. Our approach has been very national and so parts of it won't change for Quebec. However, we also need to be very cognizant that Quebec is a different marketplace. And before we do anything, we'll work obviously to establish the plan and what our plan is and Mike has given some color around that, but whenever that time comes, we'll then work with our partners, the Board, whoever we decided to work with there in the province and making sure that we're rightsized on assortment, on price, on offering and branding, of course. So, lots to come, but I would tell you not to expect something drastically different, but we want to make sure that we connect with consumers and we do the right thing for the customer, in this case, the SQDC and have the right approach there.

Thanks for that great color. And maybe just switching gears on the existing market that you guys have now, we've heard recently from other producers that there has been a trend towards more flower recently. How do you see that going forward? Do you think that's sustainable and obviously, perhaps tying that back with your production increase? You mentioned that a big part of that strategy is with Quebec, but obviously, there is ongoing market expansion in Ontario as well with the stores coming online. Just a little bit of color there, please.

Well, one with ramping up to another one, so we're doubling our capacity. By this time next year, we'll be at 2.2 million square feet from 1.1 million. So, and for those saying that flower is selling more, I don't understand that. I mean flower has always been dominant. These numbers have always been there. So I'm not sure what others are saying, those numbers have been north of 70% nationally all along. So we are, and we have an array of 2.0 products, as I mentioned on my remarks and we will and are participating and we see some traction there, but regarding Ontario specifically, Mandesh, do you want to make some comments on that?

Yes. I just want to make a comment on the statement about flower. I think where potentially going is, we're seeing more people, more competitors offer flower SKUs and you're asking us what do we view on that. I mean I think people are just realizing what we've always known that this game, cannabis, it's industry, it's all about flower. Cannabis is flower and we've looked at mature markets across North America and seen that yes, concentrate some of these at a 2.0 products, they make up some sizable amounts of the business, but flower will always be king or queen, however you want to determine. So, I'm not surprised that other companies and people are moving into the flower space because it's where the puck has always been and will be. And so that's always been our strategy. So for me to -- for us to see other people doing more things around flower, it's not surprising and it's I think also proving that there is not enough money to be made in some of those other derivative-based products and pricing will commoditize out on those as well. In Ontario, absolutely, seeing the store growth, seeing the store count go up, it's very promising, continues to give us good wind in our sales and at the same time, there's still a huge opportunity in Ontario. significant swaps of what I call retail deserts . Mississauga has not opened stores, VON Markham , millions of consumers still don't have access to stores in their areas. So we're excited. We're excited to continue to see what's happening on Ontario and the ongoing store growth and we think that a lot of those stores will heed with flower and we'll continue to see pull-through and sell-through of our products. So excited for what's ahead.

Yes. And Mandesh was smiling as he was making those remarks on flower because that's providing validation to us that we always knew and others may I guess just didn't have their model ready to begin with. So thanks, Andrew.

Thank you. Your next question comes from Rahul Sarugaser with Raymond James. Please go ahead.

Morning, Mike, Steve, Mandesh.

Good morning.

Morning. So thanks so much for taking my question and Mandesh, great to have you on the call and congrats all of you, gentlemen. Terrific, terrific quarter. So yes, I'll start, take the opportunity to ask Mandesh a question. So a few of my questions have already been asked, but really now, with the 40% gross margins, this flower that you're talking about is really dominating the market, and as competition starts to really build, even though they are behind you, they will sort of trying to yield . How are you trying to really be defensive in the phase, keep your elbows out, defend your market share, particularly given, Mike, you mentioned that many of your competitors are growing by acquisition, whereas you have opted to the more valuable organic growth? So, I guess my question really is how are you planning to really defend your space, particularly as retail opens?

Yes. Thanks for the question, Rahul. I think it's a good question, how do we defend what's ours and how do we continue to grow. We look at what the consumer wants and for us , it's -- we've got to make sure we're continuing to execute on product quality. So, all the things that Mike mentioned in his opening dialog about things we're doing around drying, looking for new strains, trialing those trains. We have a great quarter. We're happy with the macro results, but we never stop pushing ourselves and looking at what's possible. So, quality, strains, products, we have to continue to do those things and we will keep doing them and giving the consumer what they desire. So, there is -- that's the first part, it's our product and product quality. We will never stop innovating and looking at what consumers want. I think the other piece is on the retail sell-through. So, we love the position we're in. The brand is getting a ton more traction than it ever has. I spend as much time as I can in stores and going into dispensaries in talking to budtenders. You say Pure Sunfarms and their eyes light up and they smile because they love the brand, they love the product. Where I think we have some opportunity is making sure that brand awareness and product awareness is in more stores, but also making sure stores are taking advantage of our full product offerings. I think we have opportunities to make sure the stores know what's coming, what's available but also just recommending some products and making sure they get more of our offering in stores. And so, our next steps are more on the micro-adjustments in making sure we're following up with those stores, really working with the Board to make sure we're getting distribution and following up with the stores to make sure they're ordering the right inventory levels. The brand, the product quality, the price, everything is there, what -- Steve talks about hattrick, I think we're checking all the boxes in the eyes of the consumer and the customer because of our strength of supply chain and our strength in product quality. We just got to keep executing on that and following through. So, our build and path forward is much different than our competitors, but it's just continued execution in our supply chain.

Thanks for that Mandesh. So, now my second question is sort of panning out and looking sort of Canada-US, particularly, one thing we tried to do is really go straight to our clients, how the cannabis business is really the growing business for those less familiar with the story that produce business can be a little confounding. Stevie talks a lot about how those costs -- this quarter to likely settle over the next half of the year. So I guess one important factor or inflection point will be when cannabis sort of transcends -- cannabis revenue transcends produce revenue, do you have an estimate approximately when that'll be? And I'll squeeze in a part B to that question, given that your produce business has really, really strong retail connection in US at Trader Joe's, Walmart's Whole Foods, leveraging those relationships as and when the US opens up to be able to drive into those channels.

Well, so as I mentioned, we've been working diligently on entering the US market, which is not going to wait for the conversion of the Texas assets. We see that as a huge advantage for us. We don't think we're behind because unlike Canada, the US market has established itself without being federally legal and I think that's going to drive chain and -- change in the supply chain and when that happens, we truly believe large scale, low cost, premium quality shipping at interstate will eventually rule in that market. That won't happen overnight, but we are patient about it. Not to mention, as I said, Texas is behind by far the other states, but it still represents a market as large as Canada in and of itself. That said, upon legalization, there'll be other ways that the supply chain will work including online commerce and cannabis to us as much a segment of Health and Wellness where we want to participate in, as well as high-THC, while under the cannabis umbrella. So for us, we will be looking at how we get ready for that sooner than later and I'll leave it at that.

Thank you. Your next question comes from Scott Fortune with ROTH Capital Partners. Please go ahead.

Good morning and thank you for the questions. Great to have you on the call Mandesh with Mike and Steve. Mandesh, maybe you can provide a little more color on the 2.0 products and maybe the slowness of the rollout there, and an update by consumers in Canada and their uptake there? Has it more been the provincial board side of things or specific 2.0 categories have not accelerated as quickly as thought. We know that the flower obviously, high-quality flower has been in demand and it's been tough to get up in Canada, but your thoughts on how 2.0 products roll out in your initiatives and product categories moving forward for Pure Sunfarm?

Sure. Thanks for the question. So specifically on 2.0 . slightly. Our view has always been, it's not about being first, it's about doing something the best and the best way you can. And so, like all things, we weren't the first to the party and we weren't the first on 2.0. So, there is definitely some optimization in work. So, when we think about 2.0, obviously, vapes, tinctures, as well as edibles, those are our three main products. And some of our biggest work lately has been around and Mike commented it earlier about some reformulation on our vape side of the business. So, our first entry was on the full spectrum side, strain-specific full spectrum offerings, really flavorful related to the product that proved to be a smaller segment of the vape market. Full spectrum is only about 15% or so. The bigger part of that vape market is on the distillate, which gives you a higher THC percentage, and we launched one of, if not the highest, vape product, it's a 0.5 gram distillate high-THC, close to 90%. So, following that up with the larger format of 1 gram, very simply what we did there and then we're looking at some reformulations of and on the distillate side to continue that momentum. So for us, on the vaping, consumers are still looking at the same things that they look at the flower side which is high-THC best price. So, we are launching three new formulations and those should get out to market in the coming months. And so, we'll see how those do. It's nothing super complicated but just continue to look at those formulations and seeing how we can start to win better on the vape side of the business. Our tinctures are performing well. We've always done well with our high CBD tincture. We've launched a balanced product as well and we're happy with where those go. On the edible side, our all-natural BC fruit juice, vegan, their gummies are doing really well for us and we're going to do some kind of adjustments there with formulation of flavors and size and offering, but listen, Scott, it's not as huge endeavor that we're doing. We're going to continue to rightsize those product categories. We like our position there and we think there's some opportunity for us to grow in each of those segments. We don't have the same market share in tinctures and vaping and edibles that we do on flower, but that doesn't mean we're giving up on it. We're continuing to dial those in with formulations and product offerings, but it's not going to become a massive part of our portfolio, but we're going to see where we can take it. And it's the same things, high-THC, great price, good offering of product and working with customers and consumers to make sure we get the pull-through at stores.

Great. And I appreciate the color. And then maybe just overall circle back on Ontario or what are you seeing on the competitive front, especially after kind of provincial boards have come through their rationalizations here? Are we starting to see less SKUs, less LPs now on the shelf and that's positioning Pure Sunfarm for obtaining its 20% market share over a longer term? And then just maybe a little bit color on this quarter as far as Ontario with the stores really ramping up the rollout, are you looking to maintain your share on the shelf space or even growing that from a market share standpoint?

Yes. So Scott, Mandesh again. I think I'll take it in two parts, like you asked, are we seeing the impact? Not quite yet. I mean there is still over 100 LPs and thousands -- hundreds if not thousands of SKUs there. I think that's just going to take some time for that to sort itself out. Every week Health Canada continues to send out licenses because people are able to get more operations going and that's up to them. So, I don't think we'll see an immediate reduction of LPs and SKUs. I think the OCS will take their time on assortment and these protocols. So we're not quite seeing that impact yet, definitely hopeful that it goes there, because I think there's too many to begin with and it creates a lot of noise in the supply chain and how the OCS buyers need to manage it, the warehouse, even the stores like I mentioned before. So not quite seeing that yet. On the how do we continue to grow and win it in OCS, I have mentioned before in one of the previous questions that for us, it's all about supply chain execution and pull-through at the stores. So we've continued to expand our Ontario sales team. We're still not crazy big like some of our competitors, we really calculate how much spend and how many heads to be higher in the province. But we are expanding our sales team that's on the ground, that's working with retailers day in and day out. And like I said, it's about making sure they understand our full product offering. Last quarter, we launched a Blue Dream SKU which everybody said we were crazy to do because it's been in the market forever. Yet, it was never done our away, at our price point, at our quality and now people are realizing that the Blue Dream SKU that we offer is fantastic, but is a good example, some retailers didn't know that. Pure Sunfarms as a Blue Dream, well, everybody loves your Pink Kush, let me start ordering that. So those are the type of conversations and dialogs that we continue to have with retailers to make sure they know what products they can find from Pure Sunfarms. So it's execution on the ground to get that pull-through and get that selling because we know that once their customers have tried our products, we continue to be a repeat purchase for them. And then, the other piece is just with some digital paid media pieces that we've done. We did the score-app takeover. We saw some great traction to our website, great traction and support from our consumers. So it's little things like that as well. Scott, it's on the digital side, but it's also still in store making sure budtenders and the people that are responsible for ordering know what's on the product sheets and that we get the pull-through.

Thank you. Your next question comes from Doug Cooper with Beacon Securities. Please go ahead.

Hey, good morning guys, and Mandesh, welcome. A lot of stuff has obviously been covered, but -- and I apologize I've dropped off for a few minutes. Premium pricing...

We noticed.

Can you talk a -- premium pricing or everyday pricing, excuse me -- everyday premium, excuse me or that category, can you talk about how the whole industry has moved, how that's impacting the industry and how much of the market is moving towards that everyday pricing or value price, however you want to classify it?

Yes. So, I'll start off and then Mike and Steve can chime in. And thanks, Doug. Everyday premium that's what it's about. I have been banging the table with the Board and my team about people think premium -- just because you price something doesn't -- higher doesn't mean it's a premium product. So, I'd like to call this is as this is the normalization of pricing. Cannabis pricing was way overinflated from the beginning, and so everybody is talking about this price commoditization, I call it price normalization. And so, I think people are really starting to wake up to the fact that if you want to give customers a product that you're calling premium, it better be worth it, you better have some defining attributes that are highly differentiated to substantiate a price that's above normal pricing and cannabis has been around for decades, centuries, people know what packs and ounces should be costing. They've been buying it from their dealer illicitly and so they're are coming with pricing that was completely abnormal, I think it was a slap in the face for many consumers. So, you're seeing this price normalization. I think some people are getting a bit carried away and crazy with it in trying to buy market share, and they're doing it unprofitably. So, we like how we're positioned. We've always been leaders in kind of that price-quality ratio that we coin everyday premium and I think you'll see more of it. I think you'll start seeing a lot less of people trying to push the boundaries north on pricing. But we know it's coming, we know that there is certain products that will always command a higher price per gram, but we're starting to see this normalization and we're leading the charge and we love how our results are coming together as a result of it.

And I'm…

Go ahead.

I'm just going to wonder if maybe not for your pricing in particular, but if you're seeing the industry, what is the average price for the consumer from the consumer's perspective, what is the average price per gram done over the past six months?

Yes, Doug. I don't have the exact average, but I mean, when I look at our eighth pack of 3.5 grams which are small format, which is a really important SKU for everybody. We've always been in OCS kind of in the mid-20s for an eighth. We've done some small micro-price adjustments and I think what you were seeing a year ago was everybody kind of being in the upper 20s if not in the 30s and 40s on the eighth pack, on the -- yes, on the 3.5 gram pack and now you're starting to see if it will move down into that mid-20s, upper 20s as opposed in the 30s and 40s. And then on the ounce side, we have always been in the kind of $120 -- $119 to $130 depending on whether it was strain-specific or not. And that's another price point that I think LPs are reducing to kind of being south of $150 on an ounce pack. So whatever that works out to on a per gram basis, that's where we're starting to see is kind of more people play in the 20 to 30, 35 on the 3.5 gram and then everybody kind of be in the $120 to $150 on the ounce pack.

And then profitability is a big part of that, Doug as you know, can you be profitable doing that, so.

Yes. And in other provinces, we've seen people get really aggressive. I mean Alberta is a great example where you're seeing ounces kind of be in that as low as $80 or $90, and I just -- it blows me away when I see that because Alberta is actually one of the least profitable provinces because they have additional provincial excise taxes and so it's crazy that I see people dropping price that low, I mean we can -- we make healthy margins at all these price points. I know our competitors do not, so people are out there buying market share and unprofitable in the result doing it.

That's why they have ATMs.

Thank you. Your next question comes from Eric Des Lauriers with Craig-Hallum Capital Group. Please go ahead.

All right, great. Thanks for taking my questions and congrats on the continued organic market share gains in Canada and really impressive to see incremental EBITDA margins exceeding 70% with Delta 3 now at full capacity. So as we look towards the coming quarters you guys, Delta 2 coming online got those regulators delaying new protocols that we've talked about and you guys are still looking to enter Quebec. From my view, these should all act as tailwinds to sales and market share gains, but perhaps Delta 2 and Quebec will cause some margin volatility along the way. So, I was just wondering if you could help us understand how you see all these factors impacting your profitability in the near term.

The impact of Delta 2 in the near term will have no impact as it gears up. The efficiencies of Delta 2 longer-term will actually drive down our cost of production in the interim period. We don't expect to have any negative impact on our cost per gram with the addition of Delta 2. With respect to our gross margin profile, going forward, as we said, 40% is the high end of our target range. We try to operate Pure Sunfarms between 30% and 40%, a lot of that is driven. We had a very nice gross profit on our non-branded wholesale sales in this quarter, materially higher than the first quarter. So that will also be a driver of the blended gross margin for any particular quarter. So we do expect to continue to operate in the 30% to 40% gross profit percentage every single quarter.

All right, great to hear. Appreciate that color. Drilling into your comments on the US a bit more. So I appreciate you guys calling out the sales capacity of over $1 billion with the assets you already do have and no need to buy your way into the market like your peers, but you also mentioned that you're looking for additional ways to enter the US beyond these impressive Texas assets. Mike, you kind of mentioned some online commerce. But I guess, first, if we can kind of drill into that a bit more, which parts of the supply chain would you guys look to get into in the US considering you do already have such significant assets in Texas? Is it on this sort of infrastructure side, maybe something e-commerce or would you be focusing on brands? And then secondly, would any investment there be in the form of some of these convertible notes are sort of triggering event deals that we've seen or are you guys looking at ways to perhaps get more aggressive than that?

Well, I think look, Mackey from Whole Foods is a great example, will be starting the cannabis within the Whole Foods to cash out register. So he's made that comment and every day, the online commerce of movement of cannabis is tremendous. I mean here in Florida, what comes in Colorado every day, so that's like -- that's going to be a huge component of the market. I don't know if the current model of dispensaries will eventually be -- that will be around for a while, but in the end, will that be the surviving supply chain and retail presence? So for us, we've often said if Texas, based on the second largest most populated state when and if it goes 30 million consumers there, would we go the normal dispensary route and try to be vertically integrated within the state? Yes, absolutely. And that's game on for everybody. Nobody has an advantage there today. So that's why we call it the Republic of Texas and that's a unique situation for Village Farms. But I think interstate commerce as I mentioned earlier, being able to ship outside of Texas at some point in the future is exciting to us. That said, we are looking for another way to enter the market right now while we are still restricted on high-THC. And how we do that? I don't want to elaborate on that yet, but standby on that.

Sure.

Thank you. Your next question comes from Adam Buckham with Scotiabank. Please go ahead.

Hey, good morning, guys. Thanks for taking my questions. I'll try and be brief because I know it's been a fairly long call. I wanted to touch on the wholesale market in Canada, particularly with a focus on Q2 commencing -- sorry, Delta 2 commencing production. Now, it sounds like your decision-making there in terms of spot purchases and sales are more geared towards individual decisions, right? Now, as you sort of gain production and this market continues to develop, do you think you'll slowly transition to more sort of take-or-pay sort of contracts with less volatility or can -- maybe can you give us some color on that front?

I'll let Mandesh answer that.

Hey Adam, Mandesh here. Thanks for the question. I mean we're always open to different forms of contracts, whatever works well and favorably for us as well as our customer in this case. We have done some take-or-pays in the past. I think what we've seen on the wholesale side, Adam, is that a lot of other LPs are not really certain on what their path looks like. And I think as we were talking earlier we talked about pricing and where that's going. I think it's the market starts to stable out and stabilize a little bit on the flower side, that's how we view it. I think LPs are realizing that their current cost of production just won't meet the demands of whatever the customers want pricing to be on shelf. And so, we're actively -- we're always actively speaking to certain customers about take-or-pay contracts or how we can support them through sales. So, I think there are certain folks that would like consistency in their supply chain so that as they launch a SKU and they go to shelf that they are not left without any supply and in those cases, take-or-pay work really well. So, we are not opposed to those types of contracts, Adam, and if they work out and make sense for everybody involved, we'll look at them.

Okay. Yes, that's a great color. And then, just if we think about where the market's sitting currently, you noted that July was a record month for retail and also -- it seems like it's also a strong market for wholesale currently, is that the right sort of or what you're seeing at least?

Yes, it is. It's a strong market right now, and we knew that this would come as soon as COVID restrictions opened up and stores started selling. I mean, there was a lot of stores in Ontario that we saw that got approved and licensed, but didn't want to quite open their door in the middle of COVID kind of thing about March, April, May and then dust all the retail, all the dollars into inventory and then have to just be solely doing click and collect and not having an in-store experience. So, we knew that there was dozens upon dozens of retailers that were just waiting for restrictions to open up and so obviously that helped on the sell-through side of our retail products, but we also knew that meant there would be customers looking for product or product to source immediately. So yes, Q2 was strong for that and we continue to see kind of -- we expect some of that strength to remain in the market, maybe not as strong, but we continue to see -- we'll continue -- we expect to continue to see some real good strength on the wholesale side moving forward.

Thank you. There are no further questions at this time. You may proceed.

Okay. We just want to thank everybody for participating today and the support for Village Farms. We're working hard here and we look forward to our next conversation on the third quarter. Have a great day. Thank you.

Ladies and gentlemen, this concludes your conference call for today. We thank you for participating, and ask that you please disconnect your lines.