Michael DeGiglio
Management
It’s all of the above, Andrew, because we curtailed the--just going back to summer of 2020, we took a very conservative approach in 2020 and cut back on our production, and that’s the beauty of how we’ve designed our assets. We can go from 16 major grow rooms down to 8, down to 4, down to zero, and ramp it back up very quickly with doing 5.5 cycles per year. As you know, ramping up a facility, as I said on the call, is a huge undertaking, and I think it’s fair to say that many have come to realize just how hard that is, so you really have to get ahead of it. We have to project the capacity we’re going to need in 2022 and into 2023, and that is a combination of looking at the market dynamics, looking at historicals, our penetration rate, our market share, looking at the movement from the illicit trade, as I mentioned - $3.6 billion, that’s way up from the end of ’19, so we anticipate there will be more cannibalization of the illicit trade, the input from the provincial governments plus our innovation in SKUs we have coming on. We’re very focused on some incredible new SKUs coming up. Potency rules at the end of the day, and that’s what we’re shooting for. If we waited until--you know, we are just about at full--if you look at our inventories versus our competition, I would venture to say we’re at the very low end of inventory levels compared to everybody else, which means it’s working. Yes, so we believe coming into the second half of this year, we’re going to need more capacity, and even though we’ve allocated half the greenhouse now, half in 2022, we can move that forward a month, back a month once we get the cultivation license or the expanded cultivation license - that’s what we need, and then we have a lot of flexibility how we prepare. But at the end of the day, we do not want to--we do not want to not deliver to our customers when they want our products, so we have to be ready and taking that approach.