Nick Colangelo
Analyst · Needham and Company. Your line is open.
It’s – that was a key question, obviously, we’re doing our diligence, had to answer to ourselves and to the Board. The – Europe is a very, very different animal. I don’t need to go through the long list of products that have been successful in the U.S. and not so successful in Europe, but we all know that’s a common dynamic. The specifics in this case are varied. One has to do with the fact that there are only about right now 10 people at most that they’ve had detailing this product across all of Europe. And in Europe, it’s a very different situation than U.S. and Europe only about a third of burn patients are actually treated in specialized burn centers, so it’s a very diffuse market with most patients being treated in regular hospitals, whereas in the U.S. 100 and some odd, let’s call it, 120 some odd centers account for the vast majority of burn patients. Now, when you’re changing standard of care, it’s important that you can get in front of all the treating surgeons and train them and it’s easier when there’s kind of a homogeneous audience, you don’t have a homogeneous audience in Europe and you have a lot more call-points to have to cover. Another issue is that the label for the product itself in Europe says it needs to be used in specialized burn centers that of course dramatically limits the market immediately. The third thing is in Europe as is often the case, access is very difficult. For example, in France, they don’t even have pricing approval and in other markets, it’s all heterogenous, there’s not one in Europe as you well know. But you can generally say across the European markets, access has been difficult as they in certain markets decide how much money will they spend on a certain product, in this case, Italy recently put out – budgeted a reasonable amount of money just last year for this product and so we expect volumes to increase there. But again, it’s a light touch in terms of getting in front of what’s a very diffuse audience, a heterogeneous audience in terms of changing standard of care, difficulty with access, all roll into making it a very different commercial situation than we have here in the U.S.