Dan Orlando
Analyst · BTIG. Your line is now open
Thank you, Nick. I’d like to start with the exciting news about the MACI sales force expansion. We will be increasing the MACI sales force by 20%, adding a sixth sales region and increasing from 40 to 48 representatives. As with the previous two sales force expansions in 2017 and 2018, we expect that the new representatives will be hired by early Q1 2019, and the fully trained new hires will move into the new territory alignment effective April 1. The expansion is principally focused on selling geographic white spaces to increase our overall reach and frequency, so we expect this will be a very smooth implementation with minimal impact to existing territories. As Nick mentioned, our commercial team has successfully executed this expansion process the last two years, and we fully expect the 2019 expansion to be just as successful. The decision to expand the sales force was not based solely on geographic considerations, but on the continued increase in new MACI surgeons, expanding utilization from early adopters and our sales representatives’ ability to drive demand in underpenetrated markets. Their efforts are reflected in the strong sales performance to date and by the fact that over 800 surgeons have trained on the MACI procedure since launch. We remain on track to meet our goal of training a total of approximately 900 surgeons by the end of 2018, up from 500 trained surgeons at the end of 2017. The growing surgeon customer base and demand for MACI is driven by the simpler MACI surgical procedure, the improved speed of patient rehabilitation following surgery, best-in-class case management support and continually improving patient access as demonstrated by the recent expansion of the Cigna MACI medical policy to include patella defects. Fortunately, we are prepared to meet this increased demand as a result of our recently completed MACI clean room expansion, which came online during the third quarter. Given the rapidly expanding physician customer base and positive experience with MACI, as evidenced by accelerating volume growth, we recently completed a third-party assessment of the target addressable market, or TAM, for MACI. As part of this project, which was initiated approximately one year after launch, we commissioned a qualitative and quantitative primary market research study with over 200 surgeons to gain a deeper understanding of the surgeons’ assessment of the overall cartilage repair market and our expected future use of MACI. This allowed us to better segment the patient population that undergoes cartilage repair procedures by size, defect, location, age and the ability to undertake the rehabilitation required of all cartilage repair procedures. Based on the output of this research and the best available published epidemiology and procedure data, the MACI TAM was determined to be approximately 60,000 patients annually, which represents a significant expansion of the MACI addressable market. We believe that this TAM aligns with MACI’s current penetration rate and growth trajectory and better reflects the long-term potential for MACI in this large and underpenetrated market. Quickly now turning to Epicel. We had another solid quarter of growth and continue to make strategic investments in this franchise. Of significance in the second quarter, we shared that we partnered with our largest Epicel customer to facilitate training sessions with all of the burn centers in their network, many of which had not previously ordered or used Epicel. We’re so pleased that since that training, orders from these network affiliates have helped fuel Epicel growth over the past two quarters. Overall, as a commercial organization, we are very pleased with our results through the third quarter of 2018, as we continue to execute on our strategic imperatives. I’ll now turn the call over to Gerard to review our third quarter 2018 financial results and the updated financial guidance.