Dan Orlando
Analyst · Piper Jaffray. Your line is now open
Thank you, Nick. First quarter of 2018 caps an outstanding launch year for MACI. The appeal of MACI has solidified the market as we're treating more patients through an expanding surgeon-customer base with enhanced payer access compared to historic Carticel. Physicians are not only satisfied with the ease of the MACI procedure, but now a year out from launch, the growing firsthand experience of improved patient satisfaction and recovery time reinforced our belief in the future use of MACI by these surgeons. We expect this momentum to continue as we execute on our four strategic imperatives for MACI in 2018. The first imperative is to establish MACI as the premium cartilage repair brand. To reinforce this position, we recently launched patient and surgeon testimonials that highlight success stories on MACI.com. Additionally, our sales representative will now be able to leverage the summit extension study results demonstrating the sustained clinical benefit of MACI out of five years. In every market, there are adopters that will wait until long-term data is available. Because of the prior European experience with MACI and the timeline to it's introduction in the United States, our representatives will have the unique advantage of promoting five year clinical outcomes for MACI, just one year after launch; this certainly is an opportunity that our sales team will make the most of. Our second strategic imperative is increase the number of surgeons utilizing MACI. To aid in this effort, we have expanded the sales force from 28 representatives in four regions to 40 representatives in five regions. The new representatives have completed their training and the new territory alignment was initiated on April 1. Inline with our sales force expansion last year, we expect to see the first meaningful implant growth attributable to these new representatives by the fourth quarter this year. In addition to the expanded sales force, we will continue to invest in surgeon training programs throughout the year. We completed a national training program in the first quarter and we trained approximately 100 new surgeons so far this year; that brings our total to just over 600 physicians now trained on MACI. We have three upcoming regional training programs scheduled for the second quarter and additional education events scheduled at the American Orthopedics Society for Sports Medicine meeting in July this year. We [indiscernible] of programs and KOL webinars scheduled for over the next two quarters, with more come throughout the year. Our third strategic imperative is to streamline and extend MACI plant access. We are very pleased to report that now, all of the 30 largest commercial plants provide access to MACI. Our primary focus in 2018 is to ensure that all medical policies are updated to accurately reflect the expanded label for MACI versus Carticel on the plans that to do not already do so. Our fourth strategic imperative is to drive MACI patient awareness through education and brand preference. To support this effort, we launched the 'It's Your Move' campaign with world champion swimmer, five-time Olympian, best-selling author, and MACI patient, Dara Torres in March. This campaign highlights Dara's story of injury, chronic pain that limited her activity, why she chose MACI and her promising recovery since being treated with MACI. The goal of the campaign is to both increase initial patient interest in MACI and improved biopsy conversion rates. In summary, MACI's strong performance continues and with the sales force expansion complete, the launch of the 'It's Your Move' campaign and continued execution on our strategic imperative, we fully expect the momentum to continue. I will now turn to Epicel, which also had another very strong quarter. While Epicel volumes are inherently better based on the small patient population, we have significantly expanded the number of burn centers utilizing Epicel since we've began reinvesting in this franchise and we expect that Epicel volume should continue to grow on an annual basis. Similar to MACI, we have a set of strategic imperatives to help drive that growth. The first of which is to establish an Epicel treatment protocol in every target burn center that reflects the best practices of the leading burn care surgeons. To support this imperative, we have built new online tools such as a treatment pathway and videos which featured decision points in criteria to help surgeons identify patients earlier and expand the patient types where Epicel can be used. Our second imperative for Epicel is to increase utilization through peer-to-peer education, both at major conferences and in one-on-one settings. In the first quarter, we piloted a new cadabra [ph] training program with a small number, surgeons at our headquarters and will roll this enhanced training program out and scheduled advancing to second quarter. In addition, our Epicel team was so very busy at the 50th Annual Meeting of the American Burns Association last month. Two posters of patient cases were presented, we held a very well-attended educational program and an advisory board meeting with KOL. The third strategic imperative for Epicel is to strengthen reimbursement support for our customers. In conjunction with the new Epicel website, epicel.com, we have recently released a coding reimbursement kit that our burn therapy specialist can offer to current and perspective customers along with a reimbursement hotline. In summary, Epicel is an important life-saving therapy for severe burn patients and it's our mission to continue to expand utilization and reach more patients in critical need. I'll now turn the call back to Nick.