Dan Orlando
Analyst · Needham & Company
Chad, thanks. The first thing we've learned is that, Sanofi had basically pulled back promotion of both Carticel and Epicel. Specifically for Carticel, you could imagine it's a surgical technique, it’s identifying the appropriate patient with the right sized T-sect, at the right age, weight, et cetera. And it's the influence there - the greatest influence on new prescribers comes from peer-to-peer selling. And there wasn't any, zero, there have been no promotional efforts to continue that. We've already - Zac Taylor is the Head of our Commercial Group, and I have already identified our - the company we're going to be working with, who's going to lead our efforts, and peer-to-peer programs, we've got plans already established to have a very strong 2015, in peer-to-peer efforts. So we recognize that as a critical need. We've addressed it with the company that we’ve already worked with successfully in the past and we're comfortable with. And we are gearing up for a very good year for peer-to-peer efforts. That’s probably the biggest lack of promotion. There are also basic like blocking and tackling type things that we’re missing as well. We just produced the very first print ad that's been tested in select markets for Carticel. Some of it is fairly basic promotion and promotional efforts. And we are also instituting other blocking and tackling efforts around targeting, messaging, and coaching. So again these are the things that Zac and I have done previously. Zac's done a lot of this work and has confidence in the vendors he's worked with previously to bring this all together. I will say that our representatives, one of the - and probably one of the most encouraging things is the strength of our representatives technical skills and their relationships with a lot of the [K-wells] [ph] , it’s really fantastic. And they spend a lot of time in surgery, they know the market, they know the patient dynamics, the pair dynamics, and they are just really good at doing that. The last piece of this K-well and you talked about how we expand the business, and it’s really identifying the physicians who are either into sports medicine, into open surgical techniques and looking to expand their business as well as the well established orthopedic residency programs. So, we’ve identified all of those as well as all of the military orthopedic programs and we've mapped all of that out for our representatives to execute on next year as well. So, as you know, physician trains on a procedure when there are residency they are more likely to implement that when they go out on their own. So we’re trying to catch them while they’re young, make sure they’re trained and informed, and hopefully capture them when they roll-out into their new business. As far as Epicel is concerned, we're really just going to burn centers that already use Epicel in the last couple of years but have not in 2014. It’s not new targets, we're going back to old targets that haven't had promotion. And we've got two very experienced new earned specialists, who have – who've now been converted to cells representatives. So it's not like that one is difficult. We know exactly who to call on and what the message should be.
Chad Messer - Needham & Co. LLC: All right. Great, thanks.