John Geller
Analyst · Truist Security. Please proceed with your question.
Yeah, sure. Yeah, as we talked about on the second quarter, if you recall, you know, our year-over-year VPG to owners, I think, was flat in the second quarter. So, owners still love the product. We weren't seeing the softening. Where we started to see some softening in, like, May in the second quarter was around first-time buyers. And, you know, not surprising given the broader macro. And when we talked about on the second quarter call in early August, we rolled out, we changed our promotional grid that we talk about in terms of how, the more you buy, obviously, you potentially get a higher first-day benefit and those types of things. And move that around overall, as well as, change the financing incentive for first-time buyers in that program a little bit. And what you saw as you went through sequentially in the quarter, because we had put the incentives in place in July, for example, VPGs were still down double digits year-over-year. After those incentives went in place, we saw the benefit sequentially in August and September, where all of a sudden VPGs were down 3% to 4% year-over-year, right? So, that's where you saw the traction on some of the adjustments we made on the sales side. And we didn't get a full quarter benefit of that, but we expect to get that year-over-year and continue to improvement here as we go through the fourth quarter.