John Geller
Analyst · Bank of America.
Sure. Yes. On the development margin side, yes, for the full year, we expect the development margin, and we talked about this in our original kind of guidance for the year to be down a couple of hundred basis points year-over-year. Some of that is higher loan loss reserves, right, that's a deduct from revenue and impacts your margin and some higher marketing and sales costs.
Yes, on the preview packages, as we do more preview packages and allocate the rental income, you are charging because of the higher unsold maintenance fees and cost of that inventory, you are charging over to marketing and sales, a slightly higher cost, but there's also a lot more keys getting used in the preview.
So that the $6 million or so I mentioned earlier, which is just a bit of geography, right? That's improving the rental profits. It's an impact on your development margin a little bit. Yes, for the full year for rentals, we're feeling better just given as Z shaping up, as I talked about, our occupancy was up, call it, about 2.5%, 3% year-over-year, and last year was a good first quarter.
So team is doing a great job getting rentals there. And as we've also talked about, when you think about the cost of our rentals overall, about 85% is a bit fixed coming into the year. So for us to really drive better profitability, and that's what we did in the first quarter, we got occupancies up, right?
And we were able to keep the average rate fairly flat year-over-year. So our setup for the year is looking better. Still a bit early days, but we're hopeful that maybe rentals could be where we're at last year or maybe a little bit better. So we'll see how the year goes, but we got off to a good start here in the first quarter.