Howard Friedman
Analyst · Sturdivant. Your line is open.
Yeah, look, I think from a geography perspective, we are continuing to move westward, right? So we've had a lot of success with the acquisition that we had in sort of the upper Midwest. And we are continuing to build out around Chicago, Indiana, Michigan, kind of the normal areas there. We've seen great performance there and we continue to be bullish. We've talked a lot about Publix, which has been obviously a great success for us and we continue to be grateful for the partnerships we're getting from retailers, but Florida still is a geography where we have continued opportunities to do it. To your point, whether you call it geography or you call it a channel question, I think is one that we can debate a little bit, but Florida, broadly speaking, still remains an opportunity as a maturing market. And then, look, I do think that when you think about channel shifting and you think about where the shopper is, unmeasured channels and value, dollar stores, discounters, mass merch, we have a lot of opportunities still. That's our core items being penetrated and servicing those retailers the way we need to. The relationships are there, the product is there, we need to continue to demonstrate the value that we create and continue to drive them. So I'd kind of give you those two geographies and then I would say, broadly speaking, channel expansion are places where I think we feel that there's quite a bit of upside and headspace for us, especially in an environment which remains dynamic.