Kim McWaters
Analyst · Piper Jaffray. Please go ahead
Thank you, Jody. Good afternoon everyone, and thank you for joining us today. During today's call, we will discuss our third quarter results and provide an update on our multi-year Transformation Plan and other key strategic initiatives. But first, I would like to congratulate and thanks to many hardworking and dedicated UTI team members on the successful launch of our new Bloomfield New Jersey Campus. We are excited and ready to welcome our first class of auto diesel students next Monday, August 13th. Student interest in the new campus remain strong and applications to-date are tracking ahead of plan. Turning now to the third quarter, starts in the third quarter fell short of expectations in a quarter heavily geared toward the adult population, while we were disappointed, it is important to note that the impact of our Transformation Plan on students scheduled in the third quarter was relatively limited capping our ability to mitigate the effects of a tight labor market. In an environment, where unemployment is at historic lows results in Q3 demonstrated the importance of a Transformation Plan aimed at guiding the student journey and demonstrating the value of UTI education. Q4 is off to a healthier start as high school students making up a larger share of total starts in the quarter, continue to show improving trend. Moreover, this is the first quarter where we should see the impact of our Transformation Plan. I would now like to provide an update on our Transformation Plan, which will be integral to the UTI’s long-term growth and success. As a reminder, during the first quarter of our year, we engaged the top tier consulting firm to complete an independent review and diagnostic of our business. The conclusion was, there were significant opportunity for UTI to transform its business to grow and regain market share, despite continued economic regulatory and competitive pressures. The transformation call for incremental investment in advertising and certain staffing, as well as additional expertise and capability to execute the plan for which we ultimately engaged McKinsey. Through 2019, McKinsey is working with us to help build our internal capability and capacity to execute the transformation for sustained improvement. The range of incremental investment to launch and implement transformation over drive during fiscal 2018, was approximately $8 million to $10 million. Since launching the Transformation Plan in our second quarter, we have been focused on key opportunities to improve marketing, admissions and the student experience from point of enquiries through graduation. We have five key work streams to support our Transformation Plan, one of which is cost reduction and investment optimization. We have made good progress in this area, and we’ll update on expense savings over the next two quarters. For now I’d like to discuss the four other work streams and share a few examples of strategies that are working and some that did not. Let’s start with marketing, the first work stream. Our goal for marketing is to rebuild our brand awareness through an increased investment in top of funnel advertising, including, television, radio and event marketing, to improve our website and landing page performance and to improve efficiencies in paid digital channels. Our work to rebuild UTI’s brand awareness is very important, because perspective students who go direct to uti.edu or search specifically for our brand, convert to enrollments at 4 times the rate of other enquiry sources. I am pleased with our efforts and results thus far. At the end of our first quarter, we launched a new website and landing pages, that have performed very well. By the end of the second quarter, we had substantially eliminated underperforming digital advertising sources. By the middle of our third quarter, we began increasing our top of funnel advertising investment to rebuild our brand awareness. As we implemented our new website and shifted our media mix, we have tracked steady enquiry improvements from our website, year-over-year. As a point of comparison, in October we had roughly 9% year-over-year enquiry growth from uti.edu. In June, we had 49% growth year-over-year. In fact, in June, Gray Associates a higher education consulting firm, reported that UTI had the fastest growth in brand search among all other schools that they track. Again, these enquiries convert to enrollments at 4 times the rate of other sources. Another area, where we have seen improved results in lower funnel digital sources, such as paid social. We significantly reduced our spend and reliance upon low converting digital sources and consequently reduced the number of enquiries, while improving conversion rates and actually growing applications from the digital marketing channel. As a result of these changes, today, nearly 40% of our media enquiries are generated from the highest quality sources, compared to 30% during fiscal 2017. To wrap up marketing, I am pleased with the transformation so far. We have dialed in our digital spin and mix and are now very focused on the right creative messaging and media mix to drive greater brand awareness and interest in our programs. Let’s look at admissions next, the second work stream. Our goal for admissions is to improve overall productivity across each of our admission schemes, high school, adult and military. We are accomplishing this largely through improve training materials and process improvement. Enhance coaching and performance management, with some structural and leadership changes. From our efforts, on a consolidated basis, applications grew 6.5% in the third quarter, both high school and adult applications grew year-over-year, while military lag 6% behind. Adult applications grew 4%, largely driven by our new program offerings and improved media mix and improved conversion rates. High school applications were up 10.7% as a result of a 7.7% increase in headcounts and a 2.7% improvement productivity, as well as an increase in media enquiries. All key performance indicators for the high school team year-to-date have been positive on a year-over-year basis. This is the first year in five years that we are seeing year-on-year application growth. Applications are a critical leading indicator the pipeline for future starts. Next, I'd like to provide an update on the third work stream enroll-to-show, where we are working to improve the student experience our show rates. Our goal for this work stream is to improvement through best-in-class student support services. To-date, we have implemented extended service hours, more personalized student contact and cross-functional support for enrolled students to improve our outreach and engagement with the students and their families. And we are now tracking many critical key performance indicators. Initially certain efforts have been heavily focused on relocating high school students given our potential to positively impact this large population in Q4. In addition, during the third quarter, we piloted a variety of grand and relocation assistance programs to help students who face unique affordability challenges. Some programs worked very well, while others did not. The testing of different programs likely cost us some student starts during the quarter. The programs that worked are being fully implemented in Q4, while the underperforming programs have been discontinued. Since last year, we have continue to focus on the population eligible for various grants and scholarships based on where we see benefit to the student and incremental improvement for the business. These programs are meant to help those students who would otherwise not come to school. As we tested many variables there were some instances where we imposed too many restrictions with negative consequence. To truly understand what works, we were willing to test the point of failure. We will continue to apply what we've learned in Q4 and beyond. As we look to Q4, we have more students scheduled to start school in the fourth quarter than we had this time last year. We still expect to enroll more students for our late August and September starts that if our pacing continues at the same rate, we will be in a positive position. We do anticipate start growth in this quarter, which should support flat to slight growth for the full year. As a reminder, over 50% of our starts for the year occur in the fourth quarter, specifically 40% of our starts occur in August and September. So it is somewhat difficult to predict exactly where we will finish the full year. That said I am encouraged by July results. The last area of focus and fourth work stream is student persistence and completion. For student persistence we are trending favorable to the prior year of 79 basis points. Key initiatives to support improving our persistence and completion rates are professional development and training for our instructors. We are evaluating all courses where we have low student success rates to improve curriculum and provide better instruction to our students. We're particularly focused on persistence in the first five courses as students acclimate to their education and social environment. We're utilizing a new dashboard to track student persistence in these critical courses and have rolled out best practices engaging student services, education and employment to best support students during this critical period. Further, we have implemented parent orientations to better support high-school students and began piloting peer mentoring programs. We're very encouraged with leading indicators and believe we have yet to realize the growing benefit of these efforts. Just as exciting as transformation overdrive is the opening of our third metro campus in Bloomfield, New Jersey. As I said we'll start our first classes on Monday August 13th. The campus is being met with very positive feedback from not only perspective students and our industry and employer partners, but also by the larger community. From elected officials down to the local neighbors. Our metro campuses are very attractive to students who are able to live and work at home, while pursuing skills training. We know that students are more likely to pursue an education when they do not have to give up their job, leave home and relocate to a new city. The metro campus business model is one of the most important transformative changes we can make to operate profitably at any point in an economic cycle. We expect Bloomfield’s results will be similar to our other two metro campuses in Dallas Texas and Long Beach, California and will be accretive to earnings in the first 18 months and cash flow breakeven by year four. We also continue to right size our larger campuses. In July, we amended our lease in Rancho Cucamonga to reduce our footprint by approximately 40,000 square feet. The campus is now just under 150,000 square feet. The size of a metro campus that offers auto diesel welding and one manufacture specific training program. We also extended the campus lease through September 30, 2031, as we believe Rancho Cucamonga’s demographics are supportive of continued UTI education and growth. Rancho Cucamonga is an area with a growing potential student population the majority of whom live within commuter distance or less than 50 miles away. And we have a history of strong employment outcomes in the area and continued strong demand from employers. In addition, we continue to consolidate the Houston campus into our currently owned buildings. This process will be complete by the end of the calendar year, allowing us to exit the last remaining lease building in Houston. This will reduce the campus by approximately 50,000 square feet. Total run rate savings from all of the real estate optimization efforts we started last year are expected to range between to $2.5 million to $3 million starting in fiscal 2019. Before turning the call over, I want to comment on the regulatory landscape. We are pleased with the administration’s focused on rolling back regulations constraining our sector. And we’re optimistic about the changes to the borrower’s defense to repayment regulations and the forthcoming announcements about the gainful employment rules. More than anything, we are proud of UTI student outcomes and remain committed to delivering success for both our students and industry customers. Towards that end, I want to congratulate our teams at the Norway Massachusetts and Sacramento California campuses, who each received School of Excellence Award for 2017-2018 in July from our National Accreditor via Accrediting Commission of Career Schools and Colleges. The Norwood and Sacramento campuses join eight other UTI campuses recognized as Schools of Excellence by ACCSE since 2014. Our Sacramento Campus was also recently selected as Best in Class by the Bureau for Private Postsecondary Education, California’s regulator a Private Postsecondary Education, which is the unit of the California Department of Consumer Affairs. I’m consistently proud of our teams and their focus on delivering high value education and fulfilling careers to our students. I’d like now to introduce and then turn the call over to Scott Yessner, our Interim Chief Financial Officer for a review of our financials. Scott joined UTI in May. He has a strong financial services background and brings to UTI 25 years of financial management experience. Including helping publicly traded companies generate value transformation though strategy, business reengineering and corporate development. We appreciate his full engagement at UTI and the value he has provided to the business and our transformation thus far, Scott.