Kim McWaters
Analyst · First Analysis. Please go ahead with your question
Thank you, John. Hello, everyone, and thanks for joining us on the call today. During the call, we will review our fourth quarter and 2015 results. We will discuss the strategies that worked this year and gave us confidence about our future. And we will also talk about some of the lessons learned where we did not achieve desired results, and more importantly, what we're doing about it. Overall, we are pleased with the execution and implementation of a number of important strategies intended to improve the business. But we were disappointed that we did not achieve new student growth in the quarter, despite our laser focus and tremendous effort. While we believe we will see new student start growth in 2016, the shortfall in the quarter makes next year a bit more challenging financially. Thus, the dilemma we face going into 2016 was do we invest in our future, despite short-term earnings pressure or do we make deeper cuts to improve short-term operating results. We will answer that question in a moment. But first, let me comment on our financial results for the quarter and year. Our financial results certainly reflect the consequences of a declining student enrollment population. It also reflects the investment in our new Long Beach campus. Additionally, it includes the goodwill write-off of $12.4 million for our Phoenix motorcycle business. While the goodwill charge is a non-cash GAAP-required accounting treatment, it certainly impacted our reported EPS for the quarter and the year. Eugene will provide more details on this in just a moment. But first, I would like to spend a few minutes on our over-arching business strategy and annual operating plan for the year. Obviously, our goal this past year was to turn our business around by rebuilding our student enrollment. We focused on five key strategies with that goal in mind. These strategies were primarily focused on improving the value proposition for prospective students and thereby improving the overall effectiveness of our marketing, admissions, and financing functions, as well as the educational offerings and employment opportunities for our students. Our first strategy was to strengthen our relationships with industry partners; second, to open a new campus and expand program offerings at our existing locations; third, to make UTI education more affordable and convenient for students; fourth, to shift perceptions and build advocacy with key policymakers, influencers and gatekeepers; and last, to operate the business as efficiently as possible with a strong focus on cost containment. These strategies were intended not only to grow new student starts, but to rebuild our average student population to ultimately train, graduate, and place more students in careers that are in high demand across the transportation, heavy equipment, power generation, and motorsports industry. Let's take just a minute to look at how we did with each of our strategies. This year, we certainly strengthened our relationship with industry partners. During the year, we added two new OEM relationships with Fiat Chrysler and KTM Motorcycles to our impressive list of manufacturer partners. We renewed and extended contracts with more than 10 of our OEM relationships, including Cummins, Ford, Mercedes-Benz, and Yamaha, just to name a few. We also renewed our relationship with NASCAR for another seven years. We added new strategic relationships with Roush Yates, Bosch, and WD-40, as well as expanded our relationship with Pennzoil. We redefined relationships with national employers like AutoNation, Penske Automotive, Hendrick Automotive Group, Ryder, and CarMax to provide career opportunities and tuition reimbursement for our graduates. As a reminder, our OEM relationships are critical to our business strategy, as they validate the company as a credible training partner, and that creates powerful differentiation in our marketing. The relationships with OEMs provide students with industry-relevant training and manufacturer-specific credentials and certifications that are of significant value to both our students and our employers. Manufacturer credentials help a student's earning potential grow higher and it also helps accelerate their career advancement. Our OEM partners invest millions of dollars in vehicles and equipment into our programs, driving our capital investment requirements lower. Last year, roughly half of our auto diesel students graduated from a manufacturer specific training program, up slightly from last year. In addition, our OEM partner sponsored 15% of those students through their programs. The number of students benefiting from manufacturer paid tuition is up about 45% compared with last year. Looking at our second strategy, to open new campuses and expand program offerings. We opened our second metro campus in Long Beach this past quarter to strong student demand. In fact, we started 26% more students than we had planned. This campus was largely based on the success of our Dallas campus, which predominately caters to a commuting population. And while this campus was a drag on margins during fiscal 2015, it will be accretive in 2016. We expect to announce the site of an additional new campus location later next year. As part of this strategic initiative, we also expanded our blended learning program and diesel technology program to our Orlando campus, and we announced two new programs, welding and CNC machining, to be offered late next year. Moving to strategy number three, which was a priority to make a UTI education more affordable and convenient for prospective students, thereby strengthening our value proposition. New campus openings, as well as our blended learning programs, make a UTI education more affordable and convenient by reducing the cost of relocation and allowing the students more free time during the day to work while attending school. To help students offset their educational cost, we also continued to offer both merit and need based scholarships, as well as tuition discounts for our military veterans. This year, our initiative to improve affordability really focused on engaging industry to participate in our tuition reimbursement programs and/or sponsor a student’s manufacturer specific training. As I mentioned earlier, tuition sponsorship for manufacturers is up about 45% this year, providing more students access to manufacturer certification and credentials at no cost. Perhaps what we're most excited about was the strategy to fully engage employers and the promotion of career opportunities available to prospective students by hosting future tech events at their businesses and formalizing their participation in our tuition reimbursement program. In this program, employers agree to reimburse student loans as a condition of employment. This type of offer clearly enhances the UTI value proposition and helps overcome the students' aversion to debt. We ended the year with more than 2,300 employer locations offering formalized tuition reimbursement plans and other incentives to our graduates, up almost 200% since the beginning of the year. In addition, employers are beginning to help us with student recruitment, giving prospective students and their influencer’s real world examples of the career opportunities available to people with the right training. For students who are averse to debt, and looking for a guarantee of a good job after they graduate, our employers are the most powerful ally in demonstrating the true value of our education. At the beginning of 2015, as more and more for-profit schools were being denied access to high schools and military bases, we launched our fourth strategy, an initiative designed to shift perceptions and to build advocacy among the leaders who influence our student’s decisions and make the policies that govern our Business. In return, we saw high schools once closed to all for-profit schools begin to open their doors to us. In key markets where we built relationships with the business, community, and political leaders, we saw perceptions of our education and its value start to turn. Further, we, along with others, have been making our voice heard in Washington and we were pleased to hear that the Department of Education reversed its 2011 ban on graduate-based compensation for admissions representatives. UTI has long believed that its compensation plans for admissions representatives should be based on student success, as measured by completion or graduation from a program of study. Now, for the first time in 4 years, it appears we will be able to return to a variable compensation plan for our admissions representatives, one that is aligned with student graduation and success. This is good for students, employers, and our business. Last, our fifth strategy was to operate this business as efficiently as possible, in light of the most challenging regulatory environment and the slowest economic recovery period that we've faced in our past 50 years of business. During the past five, from the peak of unemployment and the beginning of sweeping regulatory change, we have downsized and right sized the business to better align with our student populations as much as possible. Cost efficiency gains were offset by increased operating costs, driven largely by regulation. We knew some of the challenges we faced were cyclical and that we simply needed to weather the storm. But we also knew that some of the regulatory changes were permanent and that we needed to adapt to a new normal. This past year, knowing that unemployment was nearing the bottom and bound to stabilize, we continued to rationalize the business where we could and invest in those strategies intended to return the Company to growth. Many of our strategies gained traction, yet we did not realize the start growth as we had planned in the fourth quarter. In our quest to be efficient, we lost some effectiveness. I mentioned earlier we would discuss those initiatives that did not work as intended. This past year, we increased our marketing spend with the savings generated from reduced staffing levels across both our field and campus admissions teams. Staffing level reductions were enabled by efficiency gains, driven by process improvement and technology enhancements. What we learned is that the increased marketing spend did not effectively replace the admissions representatives' efforts in the high schools. We also learned that we could not effectively cover large, open territories when vacant for extended periods of time. The combination of the eliminated high school territories and several large unmanned territories equated to the negative variance we saw in the high school market last year. So for 2016, we have we rebuilt several of those territories and have divided some of the larger high school territories where we experienced vacancy for extended times due to illness this past year. This will provide for increased coverage of critical territories and reduce the risk of a territory being opened for extended periods of time. While it was an opportune time to learn whether we could use different, less expensive marketing strategies to reach the young high school students, we learned it did not work and that we need coverage in the field, not on the phones in a call center, to generate high school business. We also learned that no matter what we do, at the end of the cycle when the unemployment falls to its lowest level, it is difficult and costly to reach motivated students who are not already working. Thus despite efficient and effective marketing, our conversion rates continued to suffer requiring us to generate more inquiries at a higher price. Marketing continues to research the millennials and generation Z to more effectively market to and engage them on their smart devices. We continue to test and invest in new marketing efforts, and we are encouraged with the results. We finally begin to see inquiry growth year over year in the fourth quarter and believe sustained recovery in this area will help support the turnaround. We have unwound some well-intended process improvements for our admissions teams that ultimately did not deliver the results we expected. We've intended – I am sorry, we've invested in training and tools for the upcoming year, all of which are intended to strengthen the value proposition for our students and to improve the overall effectiveness of our marketing and admissions efforts. So while we were disappointed by our results in the fourth quarter with starts being down 6.3%, we're far from discouraged. We continue to believe in our long-term prospects, and we are confident that we are on the right track and we will see new student growth in 2016, setting the stage for a much improved fiscal 2017. That, however, requires continued investment in the future, when our student levels are at the lowest point we've seen in many years. While these strategies need time to take hold, the results we are seeing now gives us promise that these investments will translate into the measurable results we desire. If we cut back now, it will only delay our path to growth. So we move forward with confidence and give our business the fuel that is needed this year to deliver the results over the long haul. And with that, I'd like to turn it over to Eugene.