Richard K. Davis
Analyst · Greg Ketron from UBS
Yes, it's a mixed bag. I mean, we're still enjoying what we call this flight to quality where, especially the more sophisticated customers from corporate down to middle market, they value those debt ratings, they value our #1 position. That means a lot to them. And so that is getting stronger actually as these quarters go by because they're valuing it and they understand the difference. As you get to the more consumer side, there's still -- much as I'd like to think that every consumer is paying attention to ratings and bank performance, they're not often, they're more measured by the quality of the relationship, the individuals that they deal with and the -- in some cases, the location. Therefore, I think we have to duke it out in the streets in the old-fashioned way for market share and earn it through customer quality and product sets and doing things like mobile banking and mobile payments and things that are cutting-edge where other companies might follow. So that's probably more a traditional way of thinking of it. I will say that on the wholesale side, we still see the retreat of the European banks giving us benefit in higher syndication positions and new involvements in deals that we weren't before. I'd also say, on the other side of the spectrum, the community banks, which used to be very, very robust and quite hard to compete with, they have been muted as well for reasons that are pretty obvious, and they're not giving us quite the same margin compression or the irrational competition we've had in past. So I'd say overall, we're enjoying this flight to quality. It actually gets stronger as the quarters age. And I guess answering your question, it probably is a little easier actually. And I'll tell you what, it darn well better be because this team, the way we're going to make money in this difficult long-term environment with rates low and yield curves flat is we're going to have to do it by market share, and that's the only way you can do it. And after all these years of all sitting around, everybody is saying we're growing market share, and you're wondering if anybody is. I think we are, and we're going to continue to make that a real reason for us to emerge eventually a strong bank when times get great.