Richard Hayne
Analyst · Wolfe Research. Please go ahead. Your line is open
Thank you, Trish, and good afternoon everyone. Congratulations to our brand leaders, to Meg and to their teams for delivering exceptional improvement in third quarter comp sales. When I spoke on this call three months ago, I voiced my disappointment in our second quarter results and stated the sales shortfall came primarily from our lack of execution rather than macro headwinds. I expressed confidence there was sufficient fashion newness to drive positive comp sales. Today, I am pleased to report that all brands executed well in Q3. They exceeded the expectations I had when entering the quarter, with each delivering positive Retail segment comps and in North America, sequential month-over-month comp sales improvement. In addition to the Retail segments, Free People wholesale produced another fabulous quarter. Two major trends drove the improvement, one old and one new. The first was the continuing strength of our Digital results where each brand produced an excellent, double-digit sales increase. Digital penetration grew by over 400 basis points in the quarter and eclipsed our previous high recorded in Q4 last year. October Digital sales were especially robust; each brand produced a year-over-year increase in excess of 20%. As we enter the holiday season this year, we are planning for Digital penetration to grow even further. It should be noted that during the quarter we also saw improvement in North American store traffic and less negative comp store sales than in the previous quarter. In Europe, both store traffic and sales remained strongly positive on a comp basis. The second and emerging trend across all brands was a revival in customer interest in fashion apparel. Quite simply, fashion is back and it’s selling. Demand for apparel driven partially by the shift in silhouette that I’ve alluded to in previous commentaries, finally gained traction in North America during the quarter. Regular price sales of women’s apparel was positive at each brand led by Urban Outfitters with the European group’s sales being especially powerful. As Trish noted in her commentary, our merchants were able to read and react to the demand because of improvements we’ve made in our speed-to-customer capabilities. I believe these competencies, which we are still refining and implementing, will become increasingly important as the customer demands more newness and fashion trends have quicker adoption rates and shorter life cycles because of social media use. Based on the positive response to our current fashion offerings combined with our improved ability to execute looks more quickly, I’m optimistic that our merchants will be able to deliver compelling fashion through the holiday season and well into next year. We are excited by the top-line potential created by the confluence of these two trends. To capitalize on this potential, all brands will invest more in digital marketing during the holiday period when online traffic peaks. Our primary goal, of course, is to drive sales, but the spend will also target customer acquisition and retention. While the ascent of Digital within the omni-channel retail world can drive increased sales as it did for URBN in Q3, it can also have a negative impact on our financial model, including causing store occupancy de-leverage, increased variable expenses in delivery and marketing, and significantly higher investments in technology. These additional expenditures are necessary to drive sales and grow share but can result in operating margin erosion. The question then is what can be done to offset some of these additional costs? In the short-term, I believe our biggest opportunity is to reduce markdowns. Our speed-to-customer initiative, coupled with tight inventory control and adoption of new demand and allocation forecasting tools could afford us the opportunity to reduce total markdowns by several hundred basis points. Furthermore, now that demand for apparel is trending higher, we also have an opportunity to produce better Retail segment comps, which would help leverage all fixed and semi-fixed costs. Longer-term, as our brands continue to expand internationally through a combination of owner/operated, joint-venture, franchise and wholesale operations, I believe we will have the opportunity to leverage larger product buys to negotiate better cost prices, which should allow for increased IMU. I also believe over time, we will see North American store rents adjust to the new omnichannel realities after which, comp store occupancy costs should begin to stabilize. If executed well, these short and longer-term opportunities could help offset the additional expenses listed earlier. I believe our brands and our Company are very well positioned to adapt to the changing retail environment and succeed in the marketplace. We have no debt, we have expanded cautiously and today, each brand operates a conservatively-sized fleet of stores in North America. Our Digital penetration is high and growing quickly. We operate three powerful brands, each of which possesses a proven ability to create unique, compelling products and experiences, and most importantly, I believe we have some of the best talent in the industry. Before I close, I do want to say a few words about the holiday season. We all know this time of year has become highly promotional and somewhat unpredictable. We have no reason to believe this year will be different from a macro perspective. Having said that, we also know our three brands gained significant momentum as the third quarter progressed and this momentum has continued in November to-date. We believe our brands are better positioned for holiday this, versus last year, with fresher inventory, more giftable items, a plan to spend more on marketing and the benefit of renewed consumer interest in apparel. So, as I write these words, our outlook for URBN in Q4 remains cautiously optimistic. In closing, I thank David, Trish, Sheila, Meg, our shared service leaders, and our 24,000 associates worldwide for their inspiring dedication, drive and creativity. I also recognize and thank our many partners around the world, and finally, I thank our shareholders for their continued support. That concludes my prepared remarks. I now turn the call over for your questions.