Richard Hayne
Analyst · Morgan Stanley. Your question please
Thank you, Dave. Good afternoon everyone. Amazing is the word that comes to mind when I hear the Free People story: thirteen consecutive quarters of double-digit comp sales growth. It’s a remarkable story and a tribute to the extraordinary performance of the Free People team. Congratulations to Meg, Dave, Sheila, Krissy and their teams. Given the many new initiatives including international expansion and new product category introductions, I believe the brand has the opportunity to continue that growth. However, after many years of strong comp store increases, the Free People stores are operating at an extremely high level of productivity. So, I believe that future topline growth for the Free People brand will likely come less from comp store sales increases and more from opening additional and larger stores and from expanding their other two channels of distribution. Let me now discuss second quarter results at our other two brands, first Urban Outfitters. Speaking on last year’s Q4 conference call, Trish Donnelly said one of our biggest priorities is to reestablish positive sales momentum. I’m pleased to report the brand recorded a healthy 4% retail segment comp, with the North American group outperforming its European counterpart. However, the 4% comp in Q2 only tells part of a very positive brand story. Importantly, the productivity gain was driven by a high, single-digit increase in regular price sales. Year-over-year increases in both conversion and average transaction value drove the reg price increase and demonstrate the willingness of the Urban customer to buy at full price when we provide her with compelling product and exciting experience. As in the first quarter, six of Urban’s eight major product categories delivered positive, regular price comps including the all-important women’s apparel division. One of the brand’s most important achievements for the quarter was a 400 plus basis point improvement in the year-over-year markdown rate. Fewer markdowns more than offset a decrease in IMU and resulted in significant merchandise margin improvement for the brand. Urban’s product deliveries throughout the second quarter and into the third continue to show additional IMU improvement. We believe this will positively impact merchandise margins in the second half of the year. In addition, ending inventory at the Urban brand, on a weeks-of-supply basis, was the leanest it’s been in three years, thus providing opportunity for further markdown improvement in Q3. On the same conference call, Trish also outlined initiatives around store productivity. During the first half of FY ‘16, the brand made good progress on these initiatives. The first is category distortion. The brand team looked at sales by product category and compared them to the floor space allocated to each category. Next, the team planned additional space for emerging strong categories like beauty, intimates and dresses, while right-sizing the space allocated to others. In July, the team tested a prototype store with the new floor set and a number of category shop-in-shops. Customer response has been very positive, so the Urban team is now in the process of reproducing this floor set across the store fleet. In addition to better category distortion, the brand is working to increase selling space in existing stores by shrinking the back-of-house, hold less back-stock in stores, create a supply chain that requires less time to flow new product into our distribution channels and integrate more digital capabilities into the store experience. As an example of this last initiative, the brand tested the use of in-store beacon messaging for those customers using the UrbanOn app on their smartphones. 54% of the customers receiving those messages chose to interact with them; many times higher than the open rate of standard e-mail messaging. Furthermore, customers who chose to open the messages were three times more likely to make a purchase than an average Urban brand shopper. Most of these productivity initiatives are currently in the design and testing stage. If proven successful, they will be adopted across all stores. This new way of operating is an iterative process tied to our long-term strategic vision and not a one-season project meant to drive immediate results. Overall, I am pleased with the considerable progress the Urban brand teams have made over the past 12 months in terms of improving the product, the brand position and the brand experience. Urban has reconnected with its core customer and is, once again, a fashion leader for young adults. I thank Ted, Trish, Meg and their teams for their hard work throughout this process. I hope the results are as gratifying to them as they are to me, and I am excited to see the progress the brand will make over the next 12 months. Turning your attention now to the Anthropologie brand, its second quarter performance was very close to what we expected it would be when we last spoke on our May conference call. The brand delivered its 12th consecutive quarter of positive comp sales growth, but due to some product misses, margins came in below the same quarter last year. Many categories delivered solid growth but a few, notably dresses and accessories, were poorly executed, and those product misses negatively impacted the overall brand performance. David and his team’s sharp focus on inventory management enabled them to mitigate the markdown pressure and maintain solid merchandise margins. Furthermore, the team made timely adjustments throughout the quarter adding new styles, and taking additional promotions, as necessary, to clear through slower moving merchandise. Overall, the brand finished the quarter in a healthy inventory position and generated an operating margin that, although not an Anthropologie record, would be the envy of most other apparel retailers. I believe the brand will continue to make adjustments to their assortments throughout the back half of the year, and I believe they are positioned to post healthy, but not record, margins over the next few quarters. At this time last year URBN unveiled its Vision 2020 strategy at our investor day conference. For those who attended you may recall our growth strategy was expand the number of products our brands offer, grow all of our distribution channels across all geographies and allow them to accommodate a larger product assortment, and improve operational capabilities and become more efficient. All of the URBN brands are working to execute this vision. I listed a number of examples of how the Urban brand is in the process of making improvements to its operational capabilities. In addition, Dave noted in his commentary how the Free People brand benefited greatly from launching new product categories. Over the past year, the Anthropologie brand has had many strategic successes as well. The brand recognized the opportunity to build much larger businesses in categories adjacent to apparel and so invested in talent and infrastructure to expand the offering in a number of these, most notably, Home, Beauty and Shoes. Each has performed well. In addition, the brand successfully integrated the Bhldn and Terrain concepts into the Anthropologie group and those concepts are now growing rapidly. Strong customer response to these Anthropologie product expansions as well as similar successful expansions at the Free People and Urban brands, have increased our confidence in the longer-term strategy we presented last September. Opening large format stores and redesigning existing stores to gain more selling space to house the expanded product is part of the strategy, so I am pleased to report that the Anthropologie brand has now signed leases for four large format stores. The first two, both scheduled to open in spring of 2016, will be expansions of the current stores in Portland, Oregon and Newport Beach, California. By next summer, the brand’s plan to open a new large format store in the Stanford Shopping Center, in Palo Alto, California. This is a relocation of a much smaller store in a secondary location in that same market. The new Palo Alto store will feature expanded assortments of all of the brand’s product categories, plus a large beauty offering, a Bhldn and Terrain shop-in-shop, and an Anthro café. Larger stores each offering expanded product assortments is one part of the strategy, but as we emphasized last September, our product expansion strategy is an important component in driving growth in all of our distribution channels. Indeed, product expansion has been instrumental in helping the direct-to-consumer and wholesale channels achieve vigorous growth. In his commentary on Q2 sales, Dave credited the expansion classes for approximately one-third of the gains in Free People’s wholesale sales. In addition, we estimate that expanded product accounted for more than 40% of the powerful, double-digit, direct-to-consumer sales growth in the quarter. So to summarize, we are making steady progress on implementing all three components of our strategic plan and have already seen many successes from our efforts to-date. All brands have carefully, but steadily, offered larger, non-redundant product assortments across a number of categories and, in several cases, have added entirely new categories. Without question, this has helped to drive our topline growth in the direct and wholesale channels. At the same time we are launching initiatives to make very important operational improvements, like better category distortion in stores, faster reaction to customer demand, more efficient use of store space, and better integration of technology. More product and improved operations will allow us to continue to expand our distribution and meet our Vision 2020 goals. We are in the early stages of implementation, but have already tasted its benefits. We are excited by the opportunities it provides and the growth it envisions. I will update you on annual progress. Before I turn the call over for your questions, since this will be Ted’s final URBN conference call, I wanted to thank him publicly one more time for the extraordinary impact his leadership has had on the Urban brand over the past 15 years. Ted, I wish you and Sara the very best, and I thank you for your friendship and the many contributions you have made to the company. Finally, in closing, I thank our 23,000 associates worldwide for their inspiring dedication, drive and creativity. I also recognize and thank our many partners around the world. And finally, I thank our shareholders for their continued support. That concludes my prepared remarks. I now turn the call over for your questions.