Richard A. Hayne
Analyst · Morgan Stanley
Thank you, Ted, and good afternoon, everyone. First, congratulations to our brand leaders and shared service heads for delivering another record quarter. Our results are especially gratifying given the difficult retail environment we faced. Even though, as Ted said in his comments, the Urban brand fell short of their internal goals, all brands delivered record sales for the quarter, and the Anthropologie and Free People brands produced record merchandise margins as well. Overall, URBN produced record third quarter revenues and operating profits. This demonstrates the strength of our model in 2 different ways: First, when one of our brands offers compelling products and a brand-enhancing creative experience, customers will respond regardless of the retail environment. Secondly, because URBN operates a portfolio of brands, if one brand has a disappointing quarter, the overall company can still achieve strong results. Speaking of strong results, the Anthropologie team produced an extremely strong quarter. David and his team continue to make significant improvements to all aspects of their business. The current product is more trend right and differentiated, and the marketing creative efforts are improved as well. Together, these improvements created a more compelling shopping experience and, based on our third quarter results, she responded. During the quarter for instance, the Anthropologie team launched a refresh of the website with dramatically improved visuals, which helped to drive strong direct-to-consumer sales gains. Inventory control of the Anthropologie brand was outstanding. This, along with better product, led to minimal markdowns, high-teen regular price comp sales and record merchandise margins and operating profits. Not to be outdone, the Free People team continued to deliver an exceptional performance that they established in the first half of the year. All channels of distribution produced solid double-digit sales gains. Regular price comp sales outpaced total sales growth in both the store and direct channels. Wholesale revenues increased by 21%, driven by domestic and international expansion of the Free People shop-in-shop concept. Like the Anthropologie brand, Free People also delivered it's best ever third quarter in terms of merchandise margins and operating profits. Free People continues to be an industry leader in terms of creative marketing, customer engagement and product development. Now let me discuss the progress we made in the third quarter delivering on our growth initiatives. To refresh your memory, those initiatives are as follows: expand our retail square footage by continuing to open new doors in North America, grow the direct-to-consumer channel, increase the penetration of our brands outside of North America and expand our product and category offerings. I'll begin with the North American store expansion. During the quarter, we opened 7 new stores in North America, bringing the year-to-date total to 22. Of those, Anthropologie opened 5, Urban Outfitters opened 8 and Free People opened 9. We expect to open approximately 8 additional North American stores in the current quarter. Turning to direct-to-consumer, this channel continued to experience strong growth and increased its penetration to total sales by more than 200 basis points in the quarter. Each brand produced double digit direct-to-consumer revenue growth. Driving this growth was a 7% increase in traffic to our websites, a 34-basis-point improvement in conversion rate and an increase in average order value. Within the direct-to-consumer channel, mobile devices accounted for the largest percentage increase in transactions. Mobile, which includes smartphones and tablets, is quickly becoming the preferred method of virtual shopping for our customers, and our brands are focusing much of their attention on becoming more mobile friendly. During the quarter, the Urban brand launched its mobile app called Urban On, and the Anthropologie brand introduced responsive design into their web platform. This feature optimizes the image the customer sees based on the device the customer is using. And finally, Free People's FP Me app is continuing to gain momentum, already attracting more than 165,000 members since the site was launched in June of this year. Now I'll discuss our international expansion, beginning with the Free People brand. I'm happy to report that during the quarter, the Free People wholesale team, in conjunction with World Co., Ltd. of Japan, opened the first 2 Free People stores in Japan. The flagship store is a 2,300 square foot free-standing space in Harajuku section of Tokyo. The other is a 600 square foot shop in the Lumine Est station building in Shinjuku, which is the busiest transport hub in the world. The Free People team also helped to open a 2-storey wholesale showroom in Tokyo, next door to the Harajuku store. We are delighted with the initial customer response to the brand and look forward to helping World open additional locations across Japan. During the quarter, the Free People wholesale team also opened a shop-in-shop in Hong Kong. These forays into Asian markets complement Free People's entrance into the European market earlier this year. If you recall, Free People opened a wholesale showroom in London and a shop-in-shop in Selfridges Department Store on London's Oxford Street. In all, international growth in the third quarter helped to increase Free People's wholesale revenues by 21% on a year-over-year basis. We expect international expansion to continue to be a significant growth vehicle for the Free People wholesale channel. The Urban Outfitters brand also expanded its international presence during the quarter. As Ted mentioned, Urban added 2 exceptional locations to their European portfolio. The recently opened Amsterdam store is located in Kalverstraat, the busiest street in that city. This store had a fantastic opening, recording the second-highest opening day sales of any of our European stores. Better yet, since opening, sales have remained significantly above our projections. Additionally, the Urban brand opened a pop-up shop in the Galeries Lafayette department store in Paris. This location has given us a wonderful platform to communicate our brand to the French customer and has helped to drive more traffic to our .fr website. Total Urban brand sales from France have exceeded our expectations, and we intend to make additional investments designed to further penetrate that market. During the quarter, the Anthropologie brand opened its fourth U.K. store. It consists of approximately 7,000 square feet of selling space on 2 floors and is located on the High Street in Guilford, an affluent suburban town located 30 miles outside of London. This is Anthropologie's first suburban store in Europe and, judging by the strong customer reaction and sales to date, the results suggest that there could be many similar opportunities across U.K. and Europe. Finally, let me turn to product and category expansion. Free People continued to expand the successful line of lingerie called Intimately Free. The line is now carried in 35 Free People stores and is sold through the wholesale channel to many retailers across the country, including Nordstrom's and Bloomingdale's. This year, the line was expanded to include more structured and underwire bras, which have been very well received by the customer. In the third quarter, Free People also expanded its shoe offering, with a greater penetration of Free People-branded shoes. During the quarter, these own brand shoes accounted for over 50% of the offering within Free People stores. The own brand product performed better than the third-party shoes. Free People plans to add its line of shoes to the wholesale offer in 2014 and believes that the shoe category will be an important growth vehicle for all of its channels of distribution. The Urban brand is expanding its product offering as well. One successful expansion category is home goods. During the third quarter, a number of large, Urban brand stores in the U.S. and online channel received an expanded home goods assortment. Based on the strong customer reaction, we believe there is opportunity to expand this assortment even further. Another category the Urban brand identified as a growth opportunity is beauty. Throughout the year, the brand has expanded the selection of nail and hair products and believes this assortment can be expanded to include color, face and other beauty products. In order to realize this opportunity, the Urban brand recently hired a veteran of the beauty industry to oversee the growth and development of this category, both in stores and online. Among other initiatives, the brand expects to launch a beauty shop in the Herald Square store which is scheduled to open next year. The Anthropologie brand continues to expand its collection of Petite apparel, which is now offered in 8 Anthropologie stores and online. During the quarter, the Petite business more than doubled on a year-over-year basis. Now before I turn the call over for questions, I have the pleasure of announcing that Meg Hayne has taken on a new role in addition to her role as President of Free People. She now is also Chief Creative Officer of URBN. As CCO, Meg will work with all URBN brand leaders, as well as designated individuals and teams, to help refine and develop each brand's creative vision. She will also help attract, train and develop the company's creative talent and help implement structures and procedures that will allow that creative talent to be more effective and productive. I believe that Meg's creative and visual abilities are among the best in the industry, and I'm confident that her involvement will benefit each brand. Finally, I would like to recognize and thank our 20,000 associates worldwide and our many business partners around the globe. Your enthusiasm and creativity are a constant source of inspiration to me. I also want to extend my thanks to our many shareholders for your continued support. I am profoundly grateful for the opportunity to lead the URBN community. Thank you very much. At this time, I will open the call to your questions.