Jeff McCombs
Analyst · Piper Sandler. Please go ahead.
Thanks, Matt. Sure. So we mentioned that $6 million of brand spend was pushed from Q1 to outer periods. And that wasn’t related to the war. It was really – we hired our new CMO in Melissa Waters in early Q1. We had a plan in place before then. She’s coming in and putting her fingerprints on that plan and just moving dollars around and activities around – in line with that overall $80 million investment for this year. In terms of the long-term EBITDA margin target and the key levers to get there, so they are really across the board. So from a cost of revenue perspective, we believe that we will be able to continue to drive improvements across a number of fronts, whether that’s payments, hosting, customer support, why now we should be able to get leverage in a number of those key areas over the long run. With the payment – with the pricing change that we made this time, we will start to make some progress against that, we believe, depending upon what clients choose, whether or not they are going to choose ACH or credit card. Within G&A, we will continue to bring down that. As a percentage of overall revenue on a non-GAAP basis, I think it’s 13%, 14% right now. We believe we can get that down to 8% to 10% over the long run just by driving greater efficiencies. In sales and marketing, I think right now, maybe we are at 40%-ish. We continue to believe there is really attractive opportunities to invest there, and we want to do that for as long as we possibly can. And once we have kind of – not exhausted, but over time, as we lean into that, the revenue will accrete to those investments and we will be able to bring down the overall investment level to closer to the 25% level. And then product and development, we are the leader right now. We are able to invest more than others in building out the work marketplace, which provides us a great platform to be able to provide more value to clients and freelancers. We want to continue to be able to do that, but over time, we will be able to gain efficiencies there as the revenue grows. Thanks for the question, Matt.