Stephane Kasriel
Analyst · BTIG
Sure. Yes. So let me start with the second one. So U.S. to U.S. domestic clients, so clients will only use us to hire U.S.-based freelancers, tend to spend more early in their life cycle. They tend to post higher-value jobs, hire people at a much higher rate, and the early jobs tend to be longer. However, they tend to retain less, which is new information, frankly, to all of us because we are just starting to see the early cohorts from last year. And conversely, what we find is that clients who starts with the U.S. domestic marketplace and then graduate to hiring people outside of the U.S. end up spending significantly more than clients who stay within the U.S. marketplace. And so one initiative we've started to work on is that graduation path. How do we get clients? It's actually it's getting the training wheels off, if you will. People are more comfortable hiring in the U.S. But we find that they end up spending more and retaining more if they also hire freelancers outside of the U.S. And so we're progressively building a graduation path, if you will, where once we feel like you're comfortable enough with using the platform, we introduce you to non-U.S.-based freelancers. Now to answer your question on why do clients in the U.S. retain less when they only hire U.S.-based freelancers, we don't know for sure. But that is one very clear explanation for this, which we hear constantly, it's what the industry calls, conversion or temp to hire or contract to hire, right, which is if you find a great freelancer who's based - especially if they're based in the same states that you're based, and you decide that you want to work with them full time, at that point, you just make them your full-time employee and you take them off of the platform. And it's something that, historically, we've discouraged people to do. We've considered it to be a fine, essentially, like we'll fine you and we'll say that you're misbehaving for doing it. I think you'll see us over the next few quarters building that capability to the product and saying, look, if you want to convert this person to a full-time employee, that's actually completely fine with us, but you have to pay us a conversion fee just like you would for a traditional professional services firm, if you will. To your question about adoption, the way the system is designed, everybody who - every company that we believe to have more than 10 employees starts with a trial period on Plus. So we're not getting people to start on Basic and upgrade them to Plus, we are starting all of this bigger companies on Plus. They get somewhere between 1 and 2 months for free. And after that, they can choose to either stay or opt out and go to the Basic plan. And at this stage, what we found is that, that approach works better and that the opt out rates is better than what we expected it to do. And so at this stage, the Plus revenue is completely incremental to business that we would have had before, and the churn rate or the downgrade rate from Plus to Basic is lower than we expected it to be.