Mark E. Speese - Rent-A-Center, Inc.
Management
Yeah. So, think of it – let me try to describe it this way for the benefit of everyone. I know over the last several quarters, we've talked a lot about the Core and the value proposition and I know I've shared examples of – and, I think, people understand this, which is why I want to use this as an example here, because, I think, if we think about it the same way, you'll get there. In the Core, you recall me talking about the 2x2 pricing formula. And so, that's a 4-turn. But then, how many times is it rented. And ultimately, when the product leaves the system, what do you get? It's not where you start, it's where do you end up. And in the Core, you've heard me talk about historically, we were at a 4-turn pricing methodology. And all-in, when products left the system at the end of their life, we would get something that can do a 3.2-turn. That's taking into consideration early purchase options, write-offs of losses, second life, so forth and so on. You heard me say that in the Core, that got damaged a little bit, right? So, the average product was rented more times, it was on rent for less time. But at the end of the day, when it left the system, we were only getting a two-way or something like that turn. So, think of Acceptance Now the same way. Regardless of where we price it, and today, if it's around a 3-turn, when it leaves the system, what are we getting? So, we're talking about the value proposition in a way that maybe it's not a 3-turn on the front-end, maybe it's a 2.2-turn or 2.5-turn. And so, where that may show up is on the gross profit line, additional to the depreciation. When it leaves the system, am I improving my losses and am I getting my money back quicker and am I taking whatever it is today, the X to Y, I'm getting a better return on my invested ROI, so forth and so on, and those are the kinds of things we're talking about and that's what we're working on.