Peter Altabef
Analyst · Canaccord Genuity. Please go ahead.
Yes, I think it's a great question, and it's a question being asked of us and many of the companies similarly situated with us. I can only give you kind of our approach and the way we have thought about AI. First of all, as you noticed in my comments, Gen AI is important, but it's not the only AI. So it's kind of weird to talk about traditional AI, because the question is, wow, how could AI be traditional? But the reality is things like machine learning and deep learning have been around for 20 years. When we talk about AI initiatives and when we track those inside the company, we're looking at Gen AI, but we're also looking at traditional AI. And so when I speak of AI, I really am including both of them, because the advances in what we call traditional AI have been very significant and really help the end results of what our clients are looking for as well. In terms of our approach, I can tell you that we have established some companywide AI initiatives. Those initiatives really work to core solutions that we're infusing AI into. Some of those already have AI, many of them do, as well as efficiency models, from how we develop code to how we run organizations like marketing, finance, and legal. So we're really looking at AI. I hate to say it, because it seems trite. It's like oxygen. I mean, AI is infused and will continually be infused throughout the company. And while there are some AI, if you will, specifically led engagements like the one for the restaurant I just talked about, we're doing more than AI work for them. And Mike talked about the data rich environment there and what we're doing in data analysis. But in most cases, we're simply putting AI and infusing it into all of our solutions. So I can't answer the question, and I don't think I'll ever be able to answer the question of what revenue is generated by generative AI. Because unlike, let's say, a specific technology company that is charging extra on top of their ordinary cost for generative AI. That's not our approach. Our approach is really to charge for our services and those services include AI and generative AI. That's really the way we're approaching it. I hope that helps.