Peter Altabef
Analyst · Wm Smith & Co. Please go ahead.
Yes, Bill, thank you for those kind words. And to answer your question, it's actually both. So I actually think the sales success is due to 4 different items. So the first is actually marketing in a big way. So for instance, when we talk about the Unisys brand and the resurgence of the Unisys brand, you may have seen we -- some of that is marketing in terms of advertising. We did obviously more of that this year than we have before. That's important. Some of it is just Unisys in the news. So we have something called the Unisys Security Index, which we have done now for 11 years, and it fits perfectly into our security focus. It's the longest-running, continuously monitored consumer security index of its kind in the world. We do it in 13 countries around the world, and we release the results about 10 days ago. And in the last 10 days, we have had coverage in over 1,200 media outlets around the world and 700 pieces of broadcast coverage. So in addition, if you will, to paid advertising, this kind of nonpaid marketing branding is really helping our sales efforts. People really understand Unisys, and they're getting the connection with security. So I'd say that's number one. Number two is our offerings are simply better. I mean, it's a lot easier to sell this stuff. The use of the focus industries that we launched a couple of years ago, creating integrated solutions where you go all the way from global workspace to cloud and infrastructure to application development to specific software engineered for those industries, it's just a much easier, cleaner story and that's why we're seeing some more success. And then the final two areas would be the two that you specifically talked about. Yes, I think the sales force is getting better as it understands what we're doing. And then yes, we're using partners more. So in addition to kind of our global alliance partners, the AWSs and the Microsoft's and the Dell EMCs and the ServiceNows, we really are using targeted partners much more effectively. So we're using -- we're working with Palo Alto Networks, we're working with Cylance, we're working with LogRhythm, we're working with some of the fintechs. And when you get to that level on a specific solution and you're jointly marketing those solutions, it makes a difference. So I think the answer to the question is, yes, I really see the long haul for those axes, Bill.