Robert J. Pera - Ubiquiti Networks, Inc.
Analyst · Wunderlich. Your line is now open
Sure. So we have a lot going on and there's a lot of big opportunities and growth drivers we see. So maybe take a step back, I'll say, talk about the three businesses. So, you have our Ubiquiti community of operators, which I guess you can call a service provider business, but it's not a service provider business in the sense that we're not selling to Tier 1s, we're not commoditized focusing on standard DSL or cable modem hardware, and participating on bids and getting squeezed on margins, and having huge sales teams and custom engineering efforts. We are certainly not in that group. So, our service provider market is actually quite unique. It's a community we built. They consist of operators. Grass-roots operators, we've grown and built a community around. So our operator business, I would say, is more like characteristics of a sticky enterprise business. But I think since it's considered operator and Internet access, it gets labeled as a less valuable business. But in our operator business, we have three growth drivers for the future and they're coming up quick. So the first one is, of course, airMAX ac. And I believe we solved the issues. And along with airMAX ac, we really stepped up our software complementary pieces. So we had everything from airLink, which is really improved as a link planning simulation software, to a new version of airOS we're rolling out on the devices that have all kinds of new metrics to help operators. And then we have AirMobile, which is very key for us. We have over 1 million downloads and over 100,000 active users of UniFi mobile app, and we're just starting UniFi – I'm sorry, Ubiquiti Mobile, which is for the airMAX world. And then we also have airControl, which helps you manage all the networks. And then on top of that, we're making great traction now on UCRM, which is a free software, which allows you to completely manage and bill and account for all your customers in your network. So, that solution together, I think, is as strong as it's ever been. And I'm looking for a good renewal in airMAX growth, driven by that increased software solution and new airMAX ac software and firmware and hardware. The second thing we're going to launch probably this next quarter is Ubiquiti Fiber, and for a long time, people have been asking us to do a GPON fiber solution. In areas like South America and Eastern Europe, fiber is now being deployed, not by just the big operators, but a lot of the smaller operators. And the solutions out there are very difficult to use, very antiquated. The upfront cost and investments for what they call the OLT, which is an infrastructure to run the fiber, is very expensive, and we're going to take a page out of the airMAX playbook where we make simple, very easy-to-use solutions that don't require training. We're going to minimize the upfront investment to get started and we're going to leverage our community of operators to evangelize this solution. So we're very excited about that. Like I said, this coming quarter, we're going to start shipments. The third thing I've talked about in the past, we have really heavy investments in this airFiber multipoint, we're calling LTU, and that solution is custom made for outdoor wireless. And it's custom made for scalability, for low latency, for very, very high spectral efficiency and great noise immunity. So all the things these operators need to support the next generation of bandwidth requirements and also be resilient to the more and more crowded spectrum outdoors. And that's going to be released, well, within the next couple quarters, is what we're targeting. Field trials start next quarter. So, that's the operator business. Now if we move onto the enterprise business, UniFi, and you talked about margins, well, we just started our strategy to move upstream in terms of increasing ASP and you've seen that with the announcement for what they call UAP-HD – or UAP-AC-HD and we're really excited about this product. We think it's the most important product we've probably ever released. The demand is very strong and we believe, unlike other products, we put a serious team on this product and we spent probably one to two years developing, soaking it, making sure it's super-reliable, very high quality. And I believe with this product, it's going to change the perception of UniFi being a value leader to being a performance leader. So we finally have something now where we test against the big brand names and we can beat them in performance labs. And we still maintain our disruptive costs. It's $349, which is one-fifth the price of computing solutions, but the performance is higher, it's better, and I believe the software is better. So I think when I look at UniFi now, people think although it's low cost, but in my mind, there's no doubt, it's now the highest performance solution in the market and way more usability. So, that will start a trend and you'll see us, we're going to have – this year we'll have APs that cost, by the end of the year, $1,000 and I think you'll see people also buy those and have interest in them. Along with a higher ASP strategy, we also are in beta of what we call UniFi Elite. UniFi Elite is a paid hosting and increased support solution, and the idea is we host networks for people. Instead of running their local controller, we run it in our cloud. We had dedicated, high-end technical phone support, life-time warranty, advanced RMA, everything customers in the higher markets need for peace of mind. And maybe before these customers hesitate in buying Ubiquiti or UniFi because we lack professional support, now we're going to offer it and of course we're going to charge for it and that's going to be the start of our service rep. So, that's UniFi. And now onto consumer and Ubiquiti Labs. Like I said, it's very important this quarter to do whatever we could at any cost to make sure we get this AmpliFi brand into new channels. We met the initial demand – or captured some of it. We didn't get all of it because of the fumble. But like I said, that is going to be a family of products that improve the modern home and you'll see at least two more big launches around – or we hope to see at least two more big launches, completely different technologies but complementary to Wi-Fi and the AmpliFi HD this year. As well as we have plans for more consumer brands that I think have a lot of potential. So hopefully to long-term investors, that gives you the long-term vision and strategy we're going to use to scale the company.