Edward Shoen
Analyst · Davenport. Please go ahead
Another question would be, is there any room? Yes, hell, there is room. We’re not - in storage, it’s easy to get a figure. The only question is do you want to do same-store or you want to just get the gross number. We choose to use the gross number because it’s - I think it’s more indicative, but I have a bunch of storage places that are above 90% and above 90%, you can get right down to it and you could say, well, I got a price increase opportunity. And you can get some pretty good math going on that and be pretty straight up on it. We’re nowhere near 90% of time occupied in the truck. So there is a lot of room. The question is, can you get that to be believed by the customer to be a good matchup. A good example would be this last weekend, Monday was the 1st, okay, Sunday was the 31st, Saturday was the day most people want to move, but their landlord want them to move on Monday. We had a whole bunch of tensions there, and we did have a bunch of tensions there, and we ended up pulling off one heck of a good Monday. So we are very - we thought we did a great matchup there. Now take that same weekend and make Wednesday the 1st, and we got us a catastrophe on our hands because our customer, just about, they don’t want to do what the landlord says, okay. And it gets - I don’t know what happens to them, but it depresses demand. You think what else, you got to move, you got to move, but the fact of the matter is you hit - you haven’t hit - have the 1st hit Wednesday in the middle of summer, and you’re going to have a tough time getting the customer to consider us a fair alternative. Now what they’re doing, I have no idea because I can’t go home until my wife we’re not moving, but we get a very - we see a decrease in demand. So there is a big opportunity, and we have done better moving people to midweek. If you look at 20-year comparison, we have done way better of getting people to move midweek, but there’s still a real reticence there. And you can just see it, I’m sure from your life and your own friends, people if they want to move, they want to move on Saturday. Even escrow companies, I don’t if you deal at all with those retail escrow companies, they want to close on the end of the month, which is inexplicable to me. If I ran Transamerica, would close everything in the middle of the month when it was called, but they push people to close on the end of the month, which just creates a total traffic jam for everybody, including us. So - and that creates a bunch of unused capacity, middle of the month and middle of the week. So that’s been our challenge for the years and it will be our challenge next year at this time. And we did a little bit better at now, but not a - some great big breakthrough. I think it’s just a very small incremental things and it’s kind of like playing football as much of the same routine, you just practice, practice, practice and then execute and maybe you move the ball down the field. But we moved the ball down the field, but not - no breakthroughs or something that’s a structural change at all.