Paul Arling
Analyst · B. Riley. Jeff
Clearly, it will be more. I can’t give you an exact number today. We’re putting together our budgets right now for ‘23. But what I do know is we’ve seen the wins with some pretty big names that would be recognizable. And again, it’s not unlike the story I was telling about video service providers or subscription broadcasters and consumer electronics. We start from a point, we become committed to or, as I said, obsessed with making the products that we build for them better than that, which they bought before. We bring features that other vendors are not providing. We present those to customers. And typically, they begin allocating a larger part of their SKUs to us. We’ve done this multiple times. We did it in video service provider many years ago and just kept doing it, just kept building it, just kept innovating. We never – as I said, we never rest when you win some business you have to work harder to win more. And you’ve got to figure out what the state of the art is and then move towards it, create the state of the art. And we’ve done that on the control side in the markets we’ve served, and we see the same opportunity in these markets. HVAC is probably further along right now because we started in it first. We started that before home automation and security, but we see the same opportunity in all these. The products that are in them could probably use some improvement. We are bringing those improvements and then we’re using technology to make the product even better, self-configuring, bringing them features they never had before and then you win business. And then the next year, you win more business, right? Each year, this is the story of consumer electronics. It’s an annual cycle. And each year, we kept winning more SKUs, and we kept improving the product, and that’s why we won more SKUs. So we’re taking the same approach here. We’ve already had success. We’re at that 10% level, which is pretty good. And – but we think that they is no reason why – and you’ve probably heard me say this before, we shouldn’t pursue our God-given right to all because, again, we build better products, and we’re going to continue to be committed to that. So it will account of our business in ‘23, ‘24, ‘25. Into the future, we see these markets because they is good growth in them and our share can be increased.