Paul Arling
Analyst · B. Riley. You may ask your question
Yes, I can answer that, Jeff. These markets, without exception, HVAC, security, home automation, all of these markets have good growth rates, double digit growth rates as far as markets are concerned. Our share is very high, as you know, in home entertainment. It was our original business that we dedicated ourselves to innovation in and have built a very strong position. But I think our market position there, if you take all of our competitors combined and add them up, it doesn't add up to our position because we've just done a very good job of innovation, customer development, building long-term customer relationships, et cetera. We see that same opportunity in these other markets. We've already began that in HVAC some time ago, as I mentioned in the remarks. Daikin, which is the number one HVAC company in the world, as far as market share, has been a long-term customer of ours and we are now working with others, some of which we have not announced yet because their products aren't out. But we'll in time do that, and they are looking for better solutions. And I'll say generally that all of these areas, home automation, HVAC, are all converging in some ways on protocol. In the old days, it used to be that the AV system, the home entertainment system, ran on infrared, and these other systems worked in many cases in a wired fashion. What's happening now is there's a lot of low cost, two-way, very energy efficient radio frequency methods, Bluetooth, low energy, Zigbee, et cetera, and they are being shared across these various market areas. So today's remote control isn't vastly different technologically. Physically, they're very different, but technologically they aren't extremely different than sensors or the HVAC controllers or other things in the home. So we think that the technologies and the capabilities we've built in this area transfer to these other markets, and we're beginning to see customer traction, where they see the same thing, and we're also including it on both sides. So, for instance, the newest technology or the newest versions of software we're doing on the TV side are incorporating these home control applications, where we can link them together. The user can configure lighting and can configure HVAC control. And all of these other devices, they can be identified, discovered, configured, and controlled through that home entertainment device. So there's a lot of convergence going on here, and we were part of the leadership of that and we see a lot of potential here. And we're going to start to see – we've invested quite a bit over the last couple of years. More of our development dollars have moved into this new area over the last couple of years. Of course, we're still developing a lot of home entertainment devices, but more than ever before has moved in these new directions, HVAC, security, home automation, and we're going to start to see those products launch. We've already launched a couple in small quantities, but we'll see growth from that again as this year progresses and into next year.