Paul Arling
Analyst · Dougherty
Yes. Most of it isn't that switch, Steve. Most of it isn't. It's -- the expansion of the chip only and licensing business has just been a growth with either new customers that we brought on or an expansion of the number of SKUs covered within the current customers' product line. So what happens is, in some cases, they take years to move this feature through their product line. The first year, they'll put it on the highest end of their SKUs. The next year, they'll bring it down a couple of notches within their product line. And then, in some cases, they may take our features across their entire product line, which expands the number of units with those licenses. On the rebalancing of the product line, it's just been more -- again, looking at the product line, we sell everything from mainstream product, traditional universal remote controls, all the way up to QuickSet-enabled 2-way voice products with software that rides on the set-top box and in the cloud. These are most highly differentiated products. And we just feel like, again, these products, particularly when sold to medium to small-sized customers, whose volumes aren't enormous that the margins on those products should be -- the value conveyed to the customer needs to be paid for. And in some cases, not many. We had probably had some cases where we had products that had lived for a few years, costs had gone up on either labor or materials, and we haven't exacted any price increases on customers. And in some cases, we went and said, these are the prices that we expect to be paid. And in some cases, they pay them. In which case, the sales and margin on those products went up. In other cases, they may have found an alternative. And therefore, that revenue was lost. But typically, the margin on it was lower than average, which will enhance your margins, even with that business lost. So it hasn't been a lot because, obviously, our largest customers, we do not do this with. Typically, theirs are very specific programs with very specific margins and very specific costs. It was more on, I would say, the other 1,400 SKUs within our business, some of which that have maybe $100,000 in sales per year. So we went through that line-by-line detail-by-detail and determined, are we appropriately marketing these products, are appropriately pricing these products. And in most cases, we were, but in some cases, we felt we needed to make some changes and did that.