Paul Arling
Analyst · CJS Securities
Sure. I will talk a little bit about this. The solutions are actually a whole portfolio thing. It starts with the device control code, because obviously all the devises in the stack need to be controlled either by IR, RF or IP. So what we do is build in the technology within the phone for the devices. We then pair that with things like QuickSet, which is an online, either in device or in the cloud, based setup mechanism. Sometimes it’s accomplished through the IP -- through the user’s home network or through the television itself, and it can be done either way.
Then there is an app that sits on top of it, the presentation layer, so we are doing a lot of things in the logic layer about the data for QuickSet and control plus technologies and then we also have a presentation layer product called Nevo where we would give the look and feel to the product. What we do with each customer is go in with this, this portfolio of solutions in a custom fit for their particular need.
Now as far as the 2 examples, I can’t really talk about them yet, we haven’t been given permission by customers, but we have one. We’ve already begun shipping to one of the partners, and we’ve been awarded business for a smartphone or actually a series of smartphones -- typically, what they will do is introduce in a country or a region first, and then in the month thereafter are typically 6 to 8 weeks thereafter, they’ll do a more wide deployment. So it takes place -- the deployment takes place over time. So your shipments will start with a low amount and then within, say, 2 to 3 months, the shipments increase.
One of them, we’re already shipping, we’ll begin shipping one next year. I can’t tell you much about the SKUs yet, particularly on the one that we haven’t shipped yet because we never go in front of customers to announce. But around the CES timeframe, if you are at CES, we may have examples of it there or shortly thereafter. We have -- now in terms of the size of the market, today, what we’re seeing is that it started with the tablets but the tablets are just over 100 million units, which is quite a sizable market. What a lot of -- particularly the Android-based suppliers are doing today is they’re differentiating a new ways.
As I think I mentioned on the last phone call, there’s a number of players, 45% of the world’s TVs are made by companies that also represent 40% of the world’s smartphones. And that percentage is actually increasing. So they’re increasingly seeing way to differentiate their product portfolio and their brand is to produce a tie-in here. And I can tell you that in that smartphone market, what’s happening is people are starting to design into the hardware design itself, the ability to control AV equipment and what they’re looking for is people like us to help them complete the solution with our portfolio of technologies.
How big can that market be? We don’t quite know yet, but it’s clear that with 800 million, near nearly 800 million smart devices being sold this year in ‘12 and with the high double-digit growth rate in that market, we think that over the next 1 to 5 years this market, in terms of margin opportunity, could be as large as our entire business was last year.